Senior Marketing Analyst
Posted on 9/13/2023

1,001-5,000 employees

Growth marketing automation platform
Company Overview
Klaviyo's missions is to help companies retain customers and maximize their ROI. Klaviyo’s data–proven customer platform allows companies to send relevant, well–timed emails and SMS that increase lifetime values.
Cambridge, MA, USA
Experience Level
Desired Skills
Data Analysis
Growth & Marketing
  • Bachelor's degree or Master's in data analytics, marketing analytics, economics, statistics, or related field
  • 3+ years of experience in marketing analytics or related field, preferably in a B2B SaaS environment (or 2+ years of experience with an MBA or other applicable advanced degree)
  • Strong proficiency with marketing analytics tools such as GA/GA4, Campaign Manager, Facebook/Linkedin, and digital marketing data
  • Experience with SQL and data visualization tools (Tableau & Thoughtspot) to manipulate and present data for repeatable performance monitoring
  • Strong problem solving and analytical skills to frame and methodically structure a problem and quantify potential solution sets
  • Strong analytical skills with the ability to interpret complex data sets and turn insights into actionable recommendations
  • Excellent communication skills with the ability to clearly present findings to both technical and non-technical audiences
  • Strong project management skills with the ability to prioritize and manage multiple projects simultaneously
  • Conduct in-depth analysis of marketing channels to characterize performance, link relevant marketing levers to channel optimization, and establish reliable channel reporting
  • Conduct marketing campaign performance analysis to enable marketing teams to understand what campaigns are performing and campaign analytics best practices
  • Partner with the marketing team to develop and execute A/B tests and experiments to optimize web experience, and campaign planning
  • Leverage data visualization tools to build performance monitoring dashboards that enable Marketing functional teams to self-serve insights and analytics
  • Collaborate with the product team to ensure alignment between marketing initiatives and product roadmap
  • Collaborate with our business intelligence team to build and maintain attribution models to measure the impact of marketing programs on business results
  • Provide insights and recommendations to senior leadership on marketing strategy, tactics, and investment
  • Stay up-to-date on industry trends, best practices, and emerging technologies in marketing analytics