Global Law Market Enablement Lead

The opportunity

We are seeking a commercially minded professional to join EY’s Global Law team as an Associate Director, Global Market Enablement. This role plays a critical part in driving revenue growth by supporting the development and execution of sales strategies for EY Law’s global solutions across priority markets, sectors, and accounts.

You will work closely with Global Solution Leads, helping shape their go-to-market approach, create actionable sales plans, and coordinate across EY’s broader ecosystem to ensure successful execution. This includes identifying opportunities to increase market visibility, strengthen account-level positioning, and improve pursuit readiness. The ideal candidate brings strong experience in sales planning, execution of sales strategy — and is comfortable proactively working across global teams to align commercial priorities, develop practical sales tools, and help convert strategic ambition into measurable growth.

Essential functions of the job:

The Global Law Market Enablement (ME) role is an Associate Director-ranked role. The main responsibilities of the role include: 

• Partner with Global Solution Leads to develop sales strategies and plans for EY Law’s global solutions, aligned to our ‘All In’ shape of Law business targets. 
• Establish standards for Global Law solutions sales enablement collateral – consistency, availability, quality. 
• Foster relationships with global account, sector, and sub-service line teams to support execution of sales plans — helping global solution teams build internal connections and identify opportunities.
• Foster relationships with global solution teams to ensure continuous feedback into sales strategies and plans; drive collaborative global sales culture. 
• Develop joint go-to-market approaches with other EY Service Lines/Sub-Service Lines to accelerate the positioning of EY Law’s global solutions on strategic opportunities and top accounts. 
• Collaborate with Global Tax Brand, Marketing and Communications (BMC) to design, deploy and drive campaigns and programs that raise awareness and generate interest in our global solutions.
• Demonstrate for Global Solution Leads high impact sales culture and support them in establishing same with their solution teams.  

The position holder will perform other responsibilities and tasks as required to achieve the agreed performance outcomes.

Key experience requirements:

• Minimum 10 years of experience in professional services, preferably legal services, with at least 5 years in a commercial, sales enablement, or go-to-market leadership role.
• Demonstrated success in supporting and executing sales strategies that have driven measurable revenue growth, such as:
  
  • Directly contributing to solution or offering growth of $10M+ annually
  • Supporting market entry or expansion strategies that led to double-digit year-over-year growth
  • Leading or co-developing go-to-market plans that increased solution adoption or sales pipeline by 25% or more.
• Proven track record of developing and scaling sales enablement materials across a global network, with clear metrics around usage, adoption, or impact on win rates.
• Experience coordinating across service lines and functions to drive joint sales motions, including at least three cross-functional campaigns or strategic pursuits valued at $5M+ total opportunity size.
• Demonstrated ability to translate commercial strategy into execution plans, with experience tracking sales performance against KPIs, such as:
  
  • Pipeline growth
  • Pursuit volume and conversion rates
  • Campaign response or lead generation metrics.
• Success in working across at least 3 global regions or priority markets, with demonstrated cultural awareness and ability to manage complex stakeholder dynamics.

Knowledge and skills requirements:

• Must be proactive and a self-starter capable of translating strategy into tactical execution. 
• Comprehensive knowledge and understanding of EY’s organization, strategy and culture.  
• Expertise in managing market growth and enablement activities.
• Able to effectively navigate EY’s matrix organization to access, inform and engage the right people at the right time.
• Good understanding of the EY Tax practice and SSLs including growth drivers, sectors and solutions.  
• Demonstrates knowledge, skills and abilities concerning global business fundamentals, ethics and cross-cultural/geographical sensitivities.  
• Strategic thinking; ability to connect, identify less obvious opportunities, create impact without explicit direction.
• Team player with strong leadership, people management and interpersonal/relationship skills aligned to the firm’s culture and values.  
• Strong skills and prior experience with work across geographically dispersed virtual teams
• Highly seasoned project management skills and experience with the ability to prioritize and manage multiple strategic, complex projects and initiatives simultaneously. Must be well organized to drive initiatives forward across a varied set of stakeholders and deadlines.
• Proven ability to work closely with stakeholders and colleagues at all levels, including senior leaders, to influence and deliver desired outcomes. Exceptional written and verbal communication, listening, and interpretation skills enable effective presentation and consultation. Adept at collaborating with varied personalities and work styles, while maintaining professionalism and integrity, especially in time-sensitive initiatives.
• Excellent attention to detail with a proven track record in supporting executive teams in a high-performing environment and ability to collaborate/develop thought leadership content.  
• Strong analytical and problem-solving abilities, as well as pragmatism to drive outcomes that are both financially sound and operationally feasible.  
• Strong proficiency in Microsoft Word, Excel, and PowerPoint with high technology skills. 

Supervision responsibilities:

• Responsible for coaching and developing other team members and ensuring the core team collaborate and work effectively together.  
• Directing other team members to support with delivery of high standard materials.
• Responsible for executing the strategic direction and operational excellence of Law and Tax, acting as role model to others. 

Education:

• University/Bachelor’s degree in Law/Tax/Commerce/Business Management or related field.
• Additional professional qualifications, such as PRINCE2® or PMP, are desirable.

Experience:

• 8+ years of experience in a professional services firm or large global organization in an advisory role. 
• Considerable experience of operating and influencing across multiple levels of an organization and working with global virtue teams/networks.  
• Project management experience and excellent stakeholder management and communication skills with a track record in managing complex stakeholder programs.
• Good understanding of project governance and change management principles.
• Understanding of P&L and general firm financials.

Location:

Global role; will require flexibility to work across time zones. Limited travel might be required.