Full-Time

Director – Media Platform and Data Strategy

Solutions Architect

Posted on 7/23/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Consulting
Consumer Software
Enterprise Software

Senior, Expert

Chicago, IL, USA

Category
Strategy Consulting
Consulting
Required Skills
Communications
Marketing
Data Analysis
Requirements
  • Bachelor’s degree or higher preferred, ideally in marketing, advertising, business, marketing, technology, analytics, or equivalent
  • 7+ years of professional experience in consulting (strategy or operations), digital and advanced analytics, marketing technology, digital strategy, and buying
  • Strong attention to detail and understanding sense of urgency
  • Proven track record in establishing priorities and strategic thinking
  • Strong entrepreneurial mind-set with the drive to dig in, problem solve, and evolve solutions; comfortable providing clarity in times of ambiguity
  • Ability to cultivate relationships with technology
  • Excellent written and verbal communication skills
  • Excellent relationship building and decision making skills with the ability to think creatively
  • Proficiency in Microsoft Office Suite
Responsibilities
  • Guide and drive use of data and technology to impact media strategies for brands based on business objectives.
  • Includes collaboration across to Strategy, Investment, and Analytics to oversee the deployment and activation of marketing technologies
  • Multi-year future state visioning of existing solutions
  • Evaluate new and current data & technology partners and new approaches for greatest client impact
  • Pioneer innovative approaches & solutions to address business objectives (via custom solutions) and industry gaps (via agency product development)
  • Lead a team and leverage talents and abilities to achieve best solutions and results possible
  • Build and maintain relationships amongst internal and external stakeholders
  • Build presentations and deliver to internal partners and clients
  • Serve as the marketplace representation for Starcom’s Data Practice and its impact on client businesses
  • Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy - understand the opportunities and limitations)
  • Communicate opportunities, learnings, and recommendations with authority and credibility
  • Developing business cases for the client to secure talent in Starcom talent and technology

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored strategies that enhance their market presence.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's focus on AI innovation positions it well for future technological advancements.
  • Expansion into Eastern Europe offers new growth opportunities for Publicis Groupe.
  • Stable leadership under Arthur Sadoun supports long-term strategic planning.

What critics are saying

  • Integrating Wibilong may pose operational challenges and cultural clashes within Publicis Groupe.
  • Eastern European expansion could face regulatory scrutiny and compliance challenges.
  • Continuity under Arthur Sadoun may risk strategic rigidity if market conditions change.

What makes Publicis Groupe unique

  • Publicis Groupe's acquisition of Wibilong enhances its AI-driven platform capabilities.
  • The acquisition of Advertise BG expands Publicis Groupe's reach into Eastern European markets.
  • Bizon acquisition strengthens Publicis Groupe's e-commerce capabilities, especially on Amazon.

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