Full-Time

Senior Marketing Manager

Confirmed live in the last 24 hours

MiQ

MiQ

1,001-5,000 employees

Programmatic media solutions for digital advertising

Data & Analytics
Consulting

Senior

Toronto, ON, Canada

Flexible work environment with both remote and in-office attendance.

Category
Brand & Creative Marketing
PR & Communications
Growth & Marketing

You match the following MiQ's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Managed and developed PR initiatives and projects
  • Experience in B2B marketing
  • Exposure to digital media or the ad-tech space
  • Ability to meet tight deadlines and prioritize workloads
  • Problem-solving skills
  • Desire to work with and help team members
Responsibilities
  • Developing messaging and positioning for key product lines and close collaboration with Product Marketing on local product launches
  • Ensuring brand and messaging consistency across all channels and activities
  • Planning and executing various MiQ owned events
  • Managing sponsorship investments for events and content
  • Scoping new event relationships with vertical associations
  • Providing leadership to junior team members and coaching
  • Fostering a culture of innovation within the team

MiQ specializes in programmatic media solutions, focusing on data-driven marketing campaigns in the digital advertising market. The company optimizes automated ad purchases that target specific audiences in real-time. MiQ provides a range of services, including data analytics, creative build, and trading insights, to enhance the effectiveness of marketing efforts. By utilizing advanced data science, MiQ helps clients maximize their return on investment from digital advertising. Unlike many competitors, MiQ operates on an agnostic model, allowing it to work with any data, demand-side platform, publisher, or exchange, which ensures tailored solutions for each client. The company aims to support its clients' growth through bespoke programmatic marketing campaigns and by enhancing their data science capabilities. MiQ is focused on international expansion and long-term growth, distinguishing itself in a competitive market.

Company Stage

Private

Total Funding

$1M

Headquarters

London, United Kingdom

Founded

2006

Simplify Jobs

Simplify's Take

What believers are saying

  • MiQ's acquisition of Pathlabs enhances its digital media execution capabilities.
  • The HDI measurement solution positions MiQ as an innovator in healthcare advertising.
  • Expansion of TV intelligence to Australia increases market share in the Asia-Pacific region.

What critics are saying

  • Pathlabs acquisition may lead to integration challenges affecting service delivery.
  • Focus on healthcare analytics could expose MiQ to regulatory compliance risks.
  • New leadership appointments may cause strategic misalignments affecting operational efficiency.

What makes MiQ unique

  • MiQ specializes in data-driven programmatic media solutions for diverse clients.
  • The company offers bespoke solutions tailored to each client's unique marketing needs.
  • MiQ's agnostic model allows collaboration with any data, DSP, publisher, or exchange.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Parental Leave

401(k) Company Match

Wellness Program

Remote Work Options

Flexible Work Hours

Hybrid Work Options