Full-Time

Senior Marketing Manager

Updated on 3/13/2025

MiQ

MiQ

1,001-5,000 employees

Programmatic media solutions for digital advertising

No salary listed

Senior

Toronto, ON, Canada

Flexible work environment with both remote and in-office attendance.

Category
Brand & Creative Marketing
PR & Communications
Growth & Marketing
Requirements
  • Managed and developed PR initiatives and projects
  • Experience in B2B marketing
  • Exposure to digital media or the ad-tech space
  • Ability to meet tight deadlines and prioritize workloads
  • Problem-solving skills
  • Desire to work with and help team members
Responsibilities
  • Developing messaging and positioning for key product lines and close collaboration with Product Marketing on local product launches
  • Ensuring brand and messaging consistency across all channels and activities
  • Planning and executing various MiQ owned events
  • Managing sponsorship investments for events and content
  • Scoping new event relationships with vertical associations
  • Providing leadership to junior team members and coaching
  • Fostering a culture of innovation within the team

MiQ specializes in programmatic media solutions, focusing on data-driven marketing campaigns in the digital advertising market. The company optimizes automated ad purchases that target specific audiences in real-time, helping clients like marketers and advertising agencies enhance their campaign effectiveness. MiQ provides a range of services, including data analytics, creative build, and trading insights, to maximize return on investment (ROI) for its clients. Its agnostic model allows collaboration with any data, demand-side platform, publisher, or exchange, ensuring optimal results. MiQ tailors its services to meet the unique needs of each client, offering both full-service programmatic marketing and support for clients' data science capabilities. Revenue is generated through service fees and performance-based outcomes. MiQ stands out in a competitive market due to its expertise in data science and programmatic trading, and it is focused on international expansion and client growth.

Company Size

1,001-5,000

Company Stage

Private

Total Funding

$1M

Headquarters

London, United Kingdom

Founded

2006

Simplify Jobs

Simplify's Take

What believers are saying

  • MiQ's partnership with PurpleLab opens new revenue streams in healthcare analytics.
  • Expansion into Southeast Asia indicates strategic growth in emerging markets.
  • Acquisition of Pathlabs enhances MiQ's digital media execution services for agencies.

What critics are saying

  • Pathlabs acquisition may lead to integration challenges affecting service delivery.
  • New executive appointments could cause strategic misalignments impacting growth.
  • Focus on healthcare analytics may expose MiQ to regulatory risks.

What makes MiQ unique

  • MiQ specializes in data-driven programmatic media solutions for diverse clients.
  • The company offers a full suite of services including data analytics and trading insights.
  • MiQ's agnostic model allows collaboration with any data, DSP, publisher, or exchange.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Parental Leave

401(k) Company Match

Wellness Program

Remote Work Options

Flexible Work Hours

Hybrid Work Options

Company News

B&T
Feb 18th, 2025
MiQ Hires Ex-Oracle Advertising's Addy Cutts As Commercial Director For Southeast Asia

MiQ has appointed programmatic and tech executive Addy Cutts as its new commercial director for Southeast Asia.

MRWeb
Oct 23rd, 2024
MiQ Launches Hospital & Doctor Influence Measure

London-based ad tech and audience intelligence company MiQ has partnered with healthcare analytics company PurpleLab to launch a solution allowing marketers in the sector to measure the impact of digital advertising campaigns on patient visits.

Business Wire
Oct 22nd, 2024
MiQ Introduces First-to-Market Hospital & Doctor Influence Measurement Solution

NEW YORK-(BUSINESS WIRE)-Global programmatic media partner MiQ today announced the launch of its Hospital & Doctor Influence (HDI) measurement solution.

Medianews4u
Sep 9th, 2024
MiQ strengthens its India Commercial Leadership Team to accelerate growth

MiQ appoints Ribhu Mishra as Associate VP, Revenue & Agency Partnerships, focusing on business operations in the West.

Adweek
Sep 6th, 2024
Revolving Door Roster Updates: Adam&eveDDB, Havas, Medialab & More

Global programmatic media partner MiQ has appointed Zuzanna Gierlinska as its U.K. chief commercial officer.