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Senior Manager
Consumer Marketing-Wow
Confirmed live in the last 24 hours
Locations
Irvine, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Management
Marketing
Research
Sales
Requirements
  • Bachelor's degree
  • 10+ years experience in user acquisition marketing, creative agency account management (or equivalent client-side position) or video game industry
  • Proven track record of innovative and inventive marketing campaigns
  • Demonstrated experience in project management, analysis and the ability to work across multiple teams
  • Proven team leader with people/agency management experience
  • Passion for gaming and understanding of current industry trends
  • Excellent analytical, verbal, and written skills
  • Excellent interpersonal and relationship management skills
  • Results oriented, self-motivated
  • Extremely organized and detail oriented
  • Comfortable working in a fast-paced environment
Responsibilities
  • Lead and develop global strike plans, creative executions and production process of communication vehicles including advertising campaigns, trailers, visual identity, packaging, trade, media integrations, events, social and CRM activities
  • Champion consumer marketing projects directly with external agency partners to craft product creative strategy and ensure all communications materials deliver against that strategy
  • Oversee creative production to ensure producers and project leads are tracking overall schedules and deadlines as well as review agency estimates for services
  • Create and/or oversee brief development as well as attend subsequent creative reviews to provide feedback and direction
  • Communicate and motivate cross-functional teams around a single strategy. Collaborate with key development team personnel on go-to-market strategies and creative asset development
  • Coordinate with platform and partner personnel on co-marketing programs, retail merchandising, and sales materials. Partner with the head of operations to meet packaging deadlines, product distribution, and COGS objectives
  • Research and build on standard processes - creative formats, player acquisition lessons, paid media KPI's, competitive landscape, brand partner executions, etc
Blizzard Entertainment

5,001-10,000 employees

Gaming software developer & publisher
Company Overview
Blizzard Entertainment’s mission is to connect and engage the world through epic entertainment and communities rooted within its video game franchises to experience joy, thrill, and achievement. The company is committed to the development of premier entertainment software that can enable social connections as well as foster a sense of accomplishment through healthy competition.
Benefits
  • Comprehensive Medical, Dental, & Vision Plans
  • Health Savings & Flexible Spending Accounts
  • Critical Illness, Accident, & Whole Life Insurance
  • 401(k) Retirements Savings Plan
  • 529 College Savings Plan
  • Financial Wellness Programs & Resources
  • Paid Vacation, Holiday, & Float Days
  • Paid Leaves: Parental, Sick, Compassion
Company Core Values
  • Gameplay first
  • Commit to Quality
  • Play Nice; Play Fair
  • Embrace Your Inner Geek
  • Every Voice Matters
  • Learn & Grow
  • Think Globally
  • Lead Responsibly