Full-Time

Integrated Marketing Manager

Posted on 8/16/2024

AccuWeather

AccuWeather

501-1,000 employees

Provides accurate weather forecasting services

Data & Analytics
Consumer Software
Consumer Goods

Compensation Overview

$85k - $90kAnnually

Mid

New York, NY, USA

Hybrid role requiring in-office presence a minimum of 3 days per week.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Data Science
Marketing
PowerPoint/Keynote/Slides
Requirements
  • Degree in marketing or related field.
  • Ability to write and understand the RFP process in media / ad sales landscape.
  • Must understand digital environment
  • 3+ years marketing experience in relevant media areas, agency, and/or integrated marketing.
  • Organized with strong attention to detail.
  • Excellent communication and writing skills.
  • Analytical and critical thinker.
  • Experience with proposal writing with a passion for storytelling.
  • Self-motivated, flexible, and driven to exceed goals.
  • Team player with a positive attitude who thrives in a collaborative work environment.
  • Proficient in Microsoft Office Suite, specifically PowerPoint (and design programs a plus).
  • Experience with ComScore and SharePoint useful.
Responsibilities
  • Develop and execute strategic best-in-class multi-platform marketing solutions for ad sales clients across all platforms, with a focus on digital.
  • Partner with sales executives to understand our clients and their businesses, in order to bring relevant opportunities to light.
  • Collaborate with cross-functional teams within the company and externally, including:
  • Product and editorial teams to ideate and develop revenue-generating product and content opportunities.
  • Research, data science and business intelligence teams to gain and maintain a strong understanding of audience and user behavior and infuse that knowledge into marketing materials. Translate data insights into resources that support sales.
  • Strategy, pricing, and operations teams to ensure marketing solutions comply with ad rules, maintain integrity of platforms and are feasible.
  • Various other line of business marketers to uncover synergies to drive revenue and refine internal process.
  • Keep team resources and tracking documents updated and accurate.
  • Develop compelling materials that bring marketing ideas to life (including pitch decks, toolkit elements, one-sheets, e-mails blasts, newsletters)
  • Keep managers and colleagues well informed of project progress and status.

AccuWeather provides weather forecasting services to individuals, businesses, and government agencies. It uses advanced technology to deliver accurate local, national, and global weather forecasts, including real-time updates on temperature, precipitation, and wind speed. The company also specializes in forecasts for severe weather events like hurricanes and thunderstorms, helping users prepare for extreme conditions. AccuWeather's clients range from everyday users planning their day to businesses in agriculture and transportation making operational decisions, as well as government agencies preparing for disasters. The company generates revenue through advertising, subscription services for premium data, and licensing its weather information to other organizations. AccuWeather aims to be a reliable source of weather information, combining technology with user-friendly access to serve a global audience.

Company Stage

N/A

Total Funding

N/A

Headquarters

State College, Pennsylvania

Founded

1962

Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with Ecosia expands reach to over 20 million global users.
  • TOA Systems acquisition provides unique lightning data for businesses and government agencies.
  • Matt Gillis' appointment could boost growth in digital advertising and mobile platforms.

What critics are saying

  • Emerging weather tech startups threaten AccuWeather's market share.
  • Free weather data services from government agencies challenge AccuWeather's subscription model.
  • Integration challenges with TOA Systems may delay enhanced lightning detection rollout.

What makes AccuWeather unique

  • AccuWeather offers hyper-local forecasts and severe weather alerts through Ecosia partnership.
  • The acquisition of TOA Systems enhances AccuWeather's global lightning detection capabilities.
  • AccuWeather integrates Plume Labs' air quality forecasting technology for health-conscious users.

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Benefits

Health Insurance

Dental Insurance

401(k) Retirement Plan

401(k) Company Match

INACTIVE