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Full-Time

Integrated Marketing Manager

Confirmed live in the last 24 hours

AccuWeather

AccuWeather

201-500 employees

Provides accurate weather forecasting services

Data & Analytics

Compensation Overview

$85k - $90kAnnually

Mid

New York, NY, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Data Science
Marketing
PowerPoint/Keynote/Slides
Requirements
  • Degree in marketing or related field.
  • Ability to write and understand the RFP process in media / ad sales landscape.
  • Must understand digital environment
  • 3+ years marketing experience in relevant media areas, agency, and/or integrated marketing.
  • Organized with strong attention to detail.
  • Excellent communication and writing skills.
  • Analytical and critical thinker.
  • Experience with proposal writing with a passion for storytelling.
  • Self-motivated, flexible, and driven to exceed goals.
  • Team player with a positive attitude who thrives in a collaborative work environment.
  • Proficient in Microsoft Office Suite, specifically PowerPoint (and design programs a plus).
  • Experience with ComScore and SharePoint useful.
Responsibilities
  • Develop and execute strategic best-in-class multi-platform marketing solutions for ad sales clients across all platforms, with a focus on digital.
  • Partner with sales executives to understand our clients and their businesses, in order to bring relevant opportunities to light.
  • Collaborate with cross-functional teams within the company and externally, including:
  • Product and editorial teams to ideate and develop revenue-generating product and content opportunities.
  • Research, data science and business intelligence teams to gain and maintain a strong understanding of audience and user behavior and infuse that knowledge into marketing materials. Translate data insights into resources that support sales.
  • Strategy, pricing, and operations teams to ensure marketing solutions comply with ad rules, maintain integrity of platforms and are feasible.
  • Various other line of business marketers to uncover synergies to drive revenue and refine internal process.
  • Keep team resources and tracking documents updated and accurate.
  • Develop compelling materials that bring marketing ideas to life (including pitch decks, toolkit elements, one-sheets, e-mails blasts, newsletters)
  • Keep managers and colleagues well informed of project progress and status.

AccuWeather provides weather forecasting services to individuals, businesses, and government agencies. It uses advanced technology to deliver accurate local, national, and global weather forecasts, including real-time updates on temperature, precipitation, and wind speed. The company also specializes in forecasts for severe weather events like hurricanes and thunderstorms, helping users prepare for extreme conditions. AccuWeather differentiates itself from competitors by offering a wide range of services, including free access to forecasts, premium subscription options, and tailored enterprise solutions for businesses. Its goal is to ensure that users have the information they need to make informed decisions based on weather conditions.

Company Stage

N/A

Total Funding

N/A

Headquarters

State College, Pennsylvania

Founded

1962

Simplify Jobs

Simplify's Take

What believers are saying

  • The appointment of Matt Gillis as Chief Business Officer brings seasoned leadership to drive AccuWeather's growth and market strategy.
  • AccuWeather's collaboration with Comcast Technology Solutions for managed channel origination streamlines content delivery and monetization, enhancing viewer engagement.
  • Innovations like the WeatherShow Enhancer and hyperlocal data partnerships position AccuWeather at the forefront of interactive and real-time weather reporting.

What critics are saying

  • The competitive landscape of weather forecasting services is intense, with numerous players vying for market share.
  • Dependence on advertising revenue can be volatile, especially during economic downturns.

What makes AccuWeather unique

  • AccuWeather's advanced weather forecasting technology and hyperlocal data from over 100,000 private weather stations provide unparalleled accuracy and granularity.
  • The company's multifaceted revenue model, including advertising, subscriptions, and enterprise solutions, diversifies its income streams and reduces financial risk.
  • AccuWeather's partnerships with industry leaders like Comcast Technology Solutions and Ambient Weather enhance its service offerings and operational efficiency.