Full-Time
Lifecycle Marketing Associate
Confirmed live in the last 24 hours
Joyride Autos
1-10 employees
Online marketplace for unclaimed vehicle auctions
Junior, Mid
Remote in USA
- 1-3 years of experience in email marketing, CRM, or lifecycle marketing for a consumer-facing business ideally in Automotive
- Proven ability to prioritize and execute tasks in a fast-paced environment
- Demonstrated aptitude in building user empathy and crafting highly personalized messaging
- Technical ability to leverage analytics and work with complex datasets to understand performance, drive decision-making, and measure outcomes
- Experience with email marketing or CRM software - bonus points for Constant Contact, Zendesk Sell
- A positive, upbeat attitude
- Maintain marketplace demand for the Joyride business by effectively engaging users through owned and paid channels.
- Develop and execute new user onboarding, retention, and winback strategies.
- Manage day-to-day marketing communications (email, social media, texting, and more)
- Work collaboratively with product and analytics to implement new features.
- Identify and develop new user engagement opportunities through rigorous testing
- Quickly catch bugs/issues and act urgently to address
Joyride Autos operates an online marketplace focused on the auction of unclaimed and abandoned vehicles, primarily serving impound lots and tow yards. The platform allows sellers to list their vehicles with detailed information, including condition, photos, and bidding rules, ensuring transparency for buyers. Buyers, which include car dealers and individual consumers, can easily browse listings and place bids through a user-friendly web or mobile app. Joyride generates revenue by charging transaction fees to sellers, which are designed to be cost-effective, helping them recover costs from their inventory. With operations across various states in the U.S., Joyride offers a wide range of vehicles, making it easier for sellers to clear their lots and for buyers to find good deals.
Company Stage
Private
Total Funding
N/A
Headquarters
San Francisco, California
Founded
2002
6 month growth
↓ -30%1 year growth
↓ -30%2 year growth
↓ -30%
Simplify's Take
What believers are saying
- Joyride's extensive reach across major U.S. markets like California and Texas offers significant growth potential and a diverse vehicle inventory.
- The platform's cost-effective transaction fees can attract more sellers, increasing the volume of auctions and potential revenue.
- The user-friendly interface and transparent process can lead to high customer satisfaction and repeat business.
What critics are saying
- The niche focus on unclaimed and abandoned vehicles may limit market size and growth opportunities.
- Dependence on impound lots and tow yards for inventory could be a vulnerability if these sources face operational challenges.
What makes Joyride Autos unique
- Joyride Autos focuses exclusively on the niche market of unclaimed and abandoned vehicle auctions, unlike broader vehicle auction platforms.
- Their user-friendly web and mobile apps provide a seamless experience for both buyers and sellers, setting them apart from traditional auction houses.
- Joyride's transparent listing process, including detailed vehicle information and photos, ensures trust and reliability, which is crucial in the auction market.
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