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Full-Time

Head of Product Marketing

Posted on 2/7/2024

Alepth

Alepth

11-50 employees

Financial planning and analytics platform

Data & Analytics
Consulting
Enterprise Software
Fintech
Financial Services

Senior

United States

Category
Business & Strategy
Growth & Marketing
Required Skills
Agile
Market Research
Sales
Marketing
Requirements
  • 8+ years of relevant experience in Product Marketing or closely related areas
  • Comprehensive understanding of GTM strategy and tactics for B2B SaaS companies
  • Ability to craft compelling product narratives and execute successful go-to-market campaigns
  • Highly data-driven with the ability to extract and use insights to frame recommendations
  • Agile and adaptable with a knack for quickly iterating and scaling successful initiatives
Responsibilities
  • Craft compelling product messaging and positioning that clearly differentiates Aleph in the market
  • Conduct in-depth market research and utilize the findings to inform product strategy, positioning, and go-to-market plans
  • Write and oversee the creation of content that effectively communicates Aleph's value proposition and engage the target audience
  • Collaborate with sales and business development teams and translate their insights into actionable marketing strategies
  • Create internal and external facing sales and marketing collateral to support sales efforts and drive product adoption
  • Initiate demand generation experiments across marketing channels
  • Build out the marketing function at Aleph
Desired Qualifications
  • Experience and interest in demand generation or content marketing
  • Knowledge or interest in Finance, particularly FP&A

Aleph offers an FP&A platform that seamlessly integrates with various data sources, automating financial models and streamlining budgeting and forecasting processes. The platform enables real-time data interaction and no-code dashboards, with a high customer conversion rate from trial to customer.

Company Stage

Series A

Total Funding

$21.9M

Headquarters

New York City, New York

Founded

2020

Growth & Insights
Headcount

6 month growth

260%

1 year growth

260%

2 year growth

350%
INACTIVE