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Demand Generation Manager
Posted on 6/17/2022
INACTIVE
Locations
Toronto, ON, Canada
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Hubspot
Lead Generation
Management
Marketing
Sales
Requirements
  • 2+ years of experience in a Marketing, Demand Gen, or Lead Gen role
  • Track record developing marketing strategies that have provided tangible results
  • Strong understanding of lead generation principles including the Marketing funnel
  • Savvy at communicating and managing relationships both internally and with vendors
  • Experience at a startup, a small company, or in a fast-paced environment is preferred
  • Experience managing a budget with the expectation of indicating ROI
  • Entrepreneurial, highly motivated and adaptable
  • Advanced project and time management skills
  • Legally eligible to work in Canada
Responsibilities
  • Design strategic programs and campaigns to fill the funnel with quality leads, nurture and educate existing leads, and ultimately produce pipeline revenue for Sales
  • Focus on driving results with specific market segments, including key verticals, industries, job roles, company sizes, and accounts
  • Tactical execution of marketing programs including hosting webinars, running email campaigns, event-based lead generation, sponsorships, content marketing, and more
  • Inform the development of content whether in-house or as part of vendor relationships management - including occasional copywriting work and hands-on content production as needed
  • Be an active contributor to a collaborative and supportive team culture where we respect and enable each other to do our best work
Desired Qualifications
  • B2B marketing experience (software as a service is a plus)
  • Experience with Hubspot is a plus
AIP Connect

1-10 employees