Responsbilities

• Design strategic programs and campaigns to fill the funnel with quality leads, nurture and educate existing leads, and ultimately produce pipeline revenue for Sales 
• Focus on driving results with specific market segments, including key verticals, industries, job roles, company sizes, and accounts 
• Tactical execution of marketing programs including hosting webinars, running email campaigns, event-based lead generation, sponsorships, content marketing, and more  
• Inform the development of content whether in-house or as part of vendor relationships management – including occasional copywriting work and hands-on content production as needed 
• Be an active contributor to a collaborative and supportive team culture where we respect and enable each other to do our best work 

Requirements

• 2+ years of experience in a Marketing, Demand Gen, or Lead Gen role  
• Track record developing marketing strategies that have provided tangible results  
• Strong understanding of lead generation principles including the Marketing funnel  
• B2B marketing experience (software as a service is a plus)  
• Savvy at communicating and managing relationships both internally and with vendors
• Experience at a startup, a small company, or in a fast-paced environment is preferred  
• Experience managing a budget with the expectation of indicating ROI 
• Entrepreneurial, highly motivated and adaptable  
• Advanced project and time management skills  
• Experience with Hubspot is a plus  
• Legally eligible to work in Canada 

Benefits

• Competitive compensation. You will earn a salary commensurate with your experience and will receive stock options to participate in the company’s growth and success.
• Career development. We believe in informal mentorship and formal training. You will work closely with our VP of Marketing. In addition to lunch-and-learn workshops, you can take advantage of our annual Learning Allowance to pursue further knowledge in any relevant area of professional development.
• Great benefits. We have competitive extended health, mental health, dental and vision benefits for you and your family, as well as a parental leave top-up program.
• The opportunity to make a mark. We are growing. And with that growth comes the need for people with insights to help us scale. You will have the opportunity to apply your insights, try different methods and introduce best practices, building out a framework for our Sales & Marketing Team.
• An amazing team. Collaboration across teams is paramount to our success and our culture as we scale. We prioritize mental and physical wellness. We believe in balance as we grow, we know how to have fun and enjoy spending some extra time together outside of work.