Full-Time

Designer - Women's Apparel

Born Primitive

Born Primitive

Direct-to-consumer athletic apparel and footwear

No salary listed

Virginia Beach, VA, USA

In Person

Category
UI/UX & Design (1)
Required Skills
CAD
Market Research
Adobe Illustrator
Requirements
  • 6+ years of experience in women's apparel design, with a strong emphasis on activewear and lifestyle categories.
  • Proficient in Adobe Creative Suite (especially Illustrator), PLM systems, and CAD sketching.
  • Deep knowledge of women’s fit, patterning, construction, and innovative materials.
  • Strong understanding of body movement and performance features for female consumers.
  • Proven ability to manage multiple styles per season and work cross-functionally.
  • Highly collaborative, entrepreneurial, and adaptable in a fast-paced environment.
Responsibilities
  • Design and develop seasonal collections across core performance, lifestyle, and outdoor women’s categories.
  • Own all phases of design from concept, mood board creation, and sketching to tech pack development and sampling.
  • Conduct market research, trend forecasting, and focus group input sessions to inform future lines.
  • Partner closely with VP, Product Development, and Merchandising to execute designs on time and within margin targets.
  • Lead fittings and iterate on prototypes with technical precision.
  • Build and maintain seasonal color palettes, fabric libraries, and trim packages.
  • Ensure each product delivers on fit, function, durability, and brand DNA.
Desired Qualifications
  • Background in outdoor apparel design for women.
  • Familiarity with emerging textile innovations and sustainable performance materials.
  • Experience in a Direct-to-Consumer or digital environment

Born Primitive is a direct-to-consumer athletic apparel brand that designs, manufactures, and sells workout and lifestyle clothing, footwear, and related gear online. It began with padded compression shorts for CrossFit lifts and has grown to over 1,200 items across men’s and women’s lines, including athleisure, swimwear, maternity, denim, and a Savage 1 cross-trainer. The company emphasizes its military, veteran, and first-responder connections, with a workforce largely made up of veterans and charitable support for related causes. Its goal is to provide durable, high-performance apparel for athletes and outdoor enthusiasts while expanding into adjacent markets like outdoor recreation and tactical gear and growing its direct-to-consumer business.

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

N/A

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • Tactical line exploits high-margin military vertical prioritizing durability over trends.
  • Born Primitive Outdoor taps $3.2B growing hunting apparel market faster than fitness wear.
  • 357,000 Instagram followers enable low-cost user-generated content and ambassador campaigns.

What critics are saying

  • Revenue stagnates at $18.4 million as CrossFit hype fades post-2023 Inc. 5000 growth.
  • Black Rifle Coffee siphons patriot sales with 10x Instagram followers in 12-24 months.
  • 2026 US tariffs raise Vietnam/China import costs 20-30% in 3-6 months.

What makes Born Primitive unique

  • Born Primitive bootstrapped from garage-made Snatch Shorts for CrossFit barbell protection.
  • Over 50% veteran and first responder employees embody Athlete Driven, Patriot Inspired mantra.
  • Expanded from 1 product to 1,200 SKUs including tactical, outdoor, and Savage 1 footwear.

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Benefits

Health Insurance

Paid Vacation

Flexible Work Hours

Remote Work Options

Wellness Program