Director – Email Marketing & On-Site Chat

The Opportunity

Vimeo is seeking a strategic and results-oriented Director of Email and On-Site Chat to lead our email strategy and lifecycle email programs. This is a high-impact role where you will own the strategy, execution, and optimization of our email and on-site chat programs, directly impacting our OKRs of driving growth and usage of our products. This role offers the unique opportunity to collaborate with leaders across Marketing, Product, and Sales, shaping the future of Vimeo's growth.  

What you’ll do:

• Manage the Team: Manage a team of senior email marketers to shape our email program to be best-in-class for our prospects and customers
• Lead the Charge: Develop and implement a comprehensive email strategy focused on driving product adoption, engagement, and retention.  
• Lifecycle Management: Own and manage all lifecycle email programs, ensuring a seamless and personalized customer journey from onboarding to advocacy.  
• On-Site Chat Optimization: Work directly with the Sr. Director of Digital Marketing to optimize the existing on-site chat strategy to drive self-service and Enterprise revenue.  
• Data-Driven Optimization: Own and manage an experiment roadmap, rigorously testing and refining your strategies to consistently achieve and exceed goals.  
• Cross-Functional Collaboration: Partner with Product Marketing, Demand Generation, and Sales teams to identify high-value customer segments, develop targeted messaging, and track success.  
• Messaging Mastery: Craft compelling messaging strategies that resonate with specific customer segments and channels, leveraging both product-led and customer-centric approaches.  
• Full-Funnel Ownership: Manage and optimize the email nurture series, creating personalized experiences that engage prospects and drive them towards monetization and usage actions.  
• Thought Leadership: Stay ahead of industry trends and growth best practices, continuously innovating and experimenting to drive growth in a dynamic landscape.  

Skills and knowledge you should possess:

• Growth Mindset: 8+ years of proven experience in email marketing, lifecycle marketing, or a similar field, with a track record of delivering measurable results.  
• Channel Proficiency: Expertise in email marketing with a deep understanding of how to leverage this channels for lead conversion.  
• SaaS Savvy: Strong grasp of self-serve and enterprise SaaS business models, with the ability to tailor strategies to each customer segment.  
• Data-Driven Decision Maker: Proficiency in analyzing data to inform campaign optimization and strategy adjustments.  
• Excellent Communicator: Ability to articulate complex ideas clearly and concisely, both verbally and in writing, and to present effectively to senior leadership.  
• Cross-Functional Collaborator: Experience working effectively across teams, building strong relationships and aligning stakeholders towards shared goals.  
• Self-Starter: Ability to thrive in a fast-paced, ambiguous environment, taking ownership of initiatives and driving them to successful completion. 
• Strong interest/understanding of messaging channels and opportunities to leverage them to drive business growth and create delightful customer experiences

Base Salary Range:

• NYC Metro, Bay Area, Seattle, & Los Angeles:    $158,000 - $216,500
• All other US cities outside above metro areas:    $142,000 - $194,850

At Vimeo, we strive to hire and nurture amazing talent across the globe. Actual salaries will vary depending on factors including but not limited to experience, specialized skills, internal alignment, and location.  Base salary is just one component of Vimeo's total rewards philosophy.

We offer a wide range of benefits, perks, variable compensation and where eligible long-term incentive programs. 

We also offer paid time off, generous 401k match, commuter benefits, Health Savings Account (HSA), Flexible Spending Account (FSA), fertility reimbursement, group term life insurances, wellbeing resources, and more.