Full-Time

America's Marketing Specialist

Minitab

Minitab

201-500 employees

Comprehensive data analysis and process improvement tools provider

Data & Analytics

Junior, Mid

Chicago, IL, USA

Required Skills
Lead Generation
Hubspot
Word/Pages/Docs
Salesforce
Marketing
Google Analytics
PowerPoint/Keynote/Slides
Requirements
  • Bachelor's degree in Marketing, Business, or a related field
  • 1-3 years of marketing, communication, or public relations experience, with global awareness
  • Proficiency with Microsoft (Word, PowerPoint, SharePoint, etc.) and essential communications tools (LinkedIn Campaign Manager, HubSpot Marketo, Semrush etc.)
  • Experience with customer relationship management (CRM) systems (i.e. Dynamics 365, Salesforce, etc.) and site traffic analysis tools such as Google Analytics
  • Proficiency in speaking, reading, and writing in Spanish and English is required, Knowledge Portuguese language is a plus
  • Project management skills with the ability to handle multiple projects, ensuring timely delivery and alignment across teams
  • Self-motivated and capable of working independently while collaborating within a team
  • Willingness to travel as required
  • Comfortable working in a multi-lingual and multi-cultural environment
  • Excellent verbal and written communication skills, including the ability to effectively convey technical information to diverse audiences
  • B2B, technical product and/or software marketing experience is preferred
Responsibilities
  • Working with external channel partners for assigned territory, build and maintain thorough understanding of market strengths, weaknesses, opportunities and threats, and develop and execute local marketing plans which address each of these.
  • In line with global marketing strategies, shape, implement and deliver powerful client acquisition initiatives including, but not limited to lead generation, thought leadership, webinars, go-to-market campaigns, events, awards to deliver strong revenue growth.
  • Identify opportunities to leverage existing content, campaigns and resources.
  • Develop and maintain social media presence to effectively engage target audiences and support overall PR and brand strategies.
  • Keep up to date with and ensure relevant legislation is observed.

Minitab stands out as a leader in the data analysis industry with its comprehensive suite of tools and a dedicated team of data analytic experts, offering a unique blend of technical innovation and customer support. The company's competitive advantage lies in its 50-year history of helping organizations improve their processes, driving cost containment, enhancing quality, and boosting customer satisfaction. With a culture focused on enabling better, faster, and more accurate decisions, Minitab's products are trusted by thousands of businesses worldwide, demonstrating its industry leadership.

Company Stage

M&A

Total Funding

N/A

Headquarters

State College, Pennsylvania

Founded

1972

Growth & Insights
Headcount

6 month growth

4%

1 year growth

17%

2 year growth

30%