Job Summary:

Reporting to the regional director, the Integrated Marketing Manager is an organizational maven who passionately drives key business results for some of D2Ls most critical programs. You are laser focused on achieving business outcomes, organizing the associated tasks, & you love to forge deep relationships that allow you to effectively introduce new ideas, processes, and programs… All in the name of supporting improved marketing-wide performance and delivering important business results! 

As the manager of your region’s rollout, you work tirelessly to break down barriers for your teammates, cut through red tape, and do anything required to secure the success of your programs. Your skills in organization and communication are second-to-none—evidenced by your broad cross-functional knowledge and ability to work in the weeds, communicate, negotiate, and deliver. You love working on complex projects and helping your teammates bring the vision to life! You thrive in the role of champion for your programs as you effectively build consensus and a unified view of success by fostering strong alignment and relationships across the team. Ideally, but not necessarily, you have knowledge or experience in managing complex projects, crafting and executing Go-To-Market strategies, and are relentless about reporting (+ communicating) results/key learnings. 

 Your Responsibilities:

• Project Management: Coordinating and managing expectations and execution

  • Project and program administration (status reporting at various levels, monitoring program health metrics and controls): Communicate on-going progress, issues, risks, and overall performance to all stakeholders
  • Ensure a unified vision of success and lead stakeholders in the successful execution of that vision
  • Working with groups within Sales, Marketing, Leadership, and Customer Success to elicit and define requirements for complex, cross-functional programs
  • Supportteammates by prioritizing outputs & workload management; identifying risks and opportunities in the current process to champion new ideas and execute global integrated campaigns
  • Serve as the hub for knowledge management / communication relating to your programs (be the Single version of Truth)
  • Leverage a cross-functional approach to executing highly collaborative complex initiatives
  • Risk and Change Management planning, mitigation, and controls

  Regional & Campaign Planning:

  • Partner with functional areas to execute on regional strategy and tactical plans
  • Support in the development of purposeful, well-thought-out campaigns
  • Coordination of targeted campaigns that support account-based marketing and selling efforts to drive pipeline and brand awareness
  • Track and report on the impact you’re having:Support the team in monitoring and optimizing tactical performance at every stage of the journey to ensure content/messaging is resonating. Identify how we can improve and bring your expertise to the table: How can we make it even better?
  • Build and maintain strong partnerships with all functional areas of the company 

 How you’ll contribute and what you’ll bring to the role:

• 4-7 years of B2B marketing experience with experience managing highly complex, cross-functional projects
• Results Driven: Support and make recommendations on programs and tactical outputs
• Experience creating and optimizing programs, stunning campaigns, webinars, and journeys that truly impact the audiences they reach
• Goal oriented. You set them; you achieve them; you love them.
• Competitive nature with an unrelenting will to win 
• Deliver Awesome Outcomes: Own segment outcomes vs tasks  
• Program Support: Push campaign boundaries with testing/recommending creative approaches and delivering marketing programs that surpass targets  
• Collaboration: Challenge the status quo for a stronger end solution within the Marketing organization  
• Builds constructive and effective relationships in all areas at D2L and outside the organization 
• Communicates complex information to others effectively and presents succinct, well-balanced information, with clear outcomes 

Education Requirements:

• Bachelor’s Degree or Equivalent in Marketing, Communications, Public Relations or other related discipline