Integrated Marketing Manager
Posted on 1/16/2023
Canada • Remote
Experience Level
Desired Skills
  • 4-7 years of B2B marketing experience with experience managing highly complex, cross-functional projects
  • Results Driven: Support and make recommendations on programs and tactical outputs
  • Experience creating and optimizing programs, stunning campaigns, webinars, and journeys that truly impact the audiences they reach
  • Goal oriented. You set them; you achieve them; you love them
  • Competitive nature with an unrelenting will to win
  • Deliver Awesome Outcomes: Own segment outcomes vs tasks
  • Program Support: Push campaign boundaries with testing/recommending creative approaches and delivering marketing programs that surpass targets
  • Collaboration: Challenge the status quo for a stronger end solution within the Marketing organization
  • Builds constructive and effective relationships in all areas at D2L and outside the organization
  • Communicates complex information to others effectively and presents succinct, well-balanced information, with clear outcomes
  • Bachelor's Degree or Equivalent in Marketing, Communications, Public Relations or other related discipline
  • Project Management: Coordinating and managing expectations and execution
  • Project and program administration (status reporting at various levels, monitoring program health metrics and controls): Communicate on-going progress, issues, risks, and overall performance to all stakeholders
  • Ensure a unified vision of success and lead stakeholders in the successful execution of that vision
  • Working with groups within Sales, Marketing, Leadership, and Customer Success to elicit and define requirements for complex, cross-functional programs
  • Supportteammates by prioritizing outputs & workload management; identifying risks and opportunities in the current process to champion new ideas and execute global integrated campaigns
  • Serve as the hub for knowledge management / communication relating to your programs (be the Single version of Truth)
  • Leverage a cross-functional approach to executing highly collaborative complex initiatives
  • Risk and Change Management planning, mitigation, and controls
  • Regional & Campaign Planning:
  • Partner with functional areas to execute on regional strategy and tactical plans
  • Support in the development of purposeful, well-thought-out campaigns
  • Coordination of targeted campaigns that support account-based marketing and selling efforts to drive pipeline and brand awareness
  • Track and report on the impact you're having:Support the team in monitoring and optimizing tactical performance at every stage of the journey to ensure content/messaging is resonating. Identify how we can improve and bring your expertise to the table: How can we make it even better?
  • Build and maintain strong partnerships with all functional areas of the company

1,001-5,000 employees

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