Senior Manager

Senior Manager – Media Monitoring and Reporting

 POSTION PROFILE

Our Toronto office is looking for a Senior Manager – Media Monitoring and Reporting, who is a seasoned public and media relations consultant responsible for providing strategic leadership and counsel over media monitoring and reporting across the agency. The ideal candidate will have experience in reporting and monitoring media across multiple channels in fast-moving situations, familiarity with media reporting analytics, high attention to detail and program execution as well as comfort talking to and counseling clients. 

PRIMARY RESPONSIBILITIES

• Oversee the real-time monitoring of traditional and digital media, including social media, news websites, and broadcast media, for multiple clients.
• Provide counsel/strategic direction related to media monitoring and reporting programs and related work
• Manage and mentor a rotating team of monitoring and reporting staff, ensuring high-quality performance and effective communication.
• Develop and deliver training programs and resources to enhance team capabilities in media monitoring and analysis.
• Prepare and deliver clear, concise, and actionable reports to client teams to inform decision-making, including during crises and major events. 
• Collaborate with client account teams to ensure alignment in crisis response strategies and deliverables.
• Participate in crisis simulations and drills to ensure client readiness and effectiveness.
• Work directly with clients to resolve problems
• Support broad analytics and performance measurement tasks across the firm, working with the data and measurement teams
• Act as a liaison between the monitoring team, client account teams, and senior leadership, providing regular updates on media coverage and public sentiment.
• Support the development of KPIs to maximize media relations impact 
• Develop program staffing plans and budgets and work directly with clients and finance team to address related deliverables and questions
• Highlight results, measuring success and promoting wins and key learnings to client

CORE REQUIREMENTS

• Demonstrate end-to-end expertise in media monitoring and reporting, including: 
• Working knowledge of and comfort with media monitoring tools and technologies
• Measuring and optimizing media performance in real time
• Understanding of reporting across paid, owned and earned
• Ability to plan, organize, monitor and control projects and programs, ensuring efficient utilization of technical and creative resources 
• Ability to counsel clients on media results and present reporting in a convincing manner
• Strong team leadership abilities 

BASIC REQUIREMENTS

• Public relations or communications experience of approximately 6-7 years
• University degree in Public Relations, Communications, Social Science or related field
• Ability to work effectively with integrated agency teams and diverse range of internal stakeholders 
• Strong written and verbal communication skills in English (French an asset)
• Strong negotiation, presentation, collaboration and problem-solving skills

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

• Medical
• Dental
• Vision
• RRSP (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• Bring Your Own Device (BYOD) – $50 monthly cell phone reimbursement
• MyDays – Flexible time off
• Short-Term Disability
• Paid Parental Leave Policy

Toronto Salary range: CAD 79,000 - CAD 95,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, colour, religion, gender, age, ethnic or national origin, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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