Full-Time

Supervisor

Market Mix Modeling

Confirmed live in the last 24 hours

Crossmedia

Crossmedia

201-500 employees

Full-funnel media agency focused on transparency

No salary listed

Mid, Senior

New York, NY, USA

Category
Data Science
Data & Analytics
Required Skills
Python
R
SQL
Requirements
  • An MA or BA in a quantitative field (mathematics, statistics, business analytics) and 3+ years’ experience in media analytics and business intelligence, with a focus on Marketing Mix Modeling and marketing measurement strategy.
  • Highly skilled in marketing mix modeling (design, interpretation, strategic application) with experience across other forms of media measurement (MTA, brand lift, attention measurement)
  • Experience crafting tailored measurement + optimization frameworks and test + learn agendas across multiple verticals and media types
  • Strong understanding of media channels (traditional, digital, retail, and commerce media) and how they drive business results.
  • Experience with statistical modeling platforms/tools (e.g., Python, R, SQL) a plus, but storytelling and strategy skills are equally critical.
  • Ability to synthesize complex technical outputs into clear, client-ready insights.
  • Highly effective project/team manager: Has solid organizational skills including attention to detail and multitasking agility
  • Reliable & responsible: can steward the analytics team day to day and help manage workflow. Manage across multiple projects, tools, clients, deadlines.
  • Excellent collaborator & communicator. Comfortable presenting in front of larger audiences
  • Strong listening skills: believes good thinking can come from anyone and any place; is a team player willing to compromise their point of view in support of others. This person has been part of a highly successful integrated cross-discipline team.
Responsibilities
  • Partner closely with the Group Director to review project briefs, provide analytics insights on client strategic challenges, and help drive the development and execution of cross-channel measurement strategies.
  • Roll up your sleeves to build and analyze marketing mix models (MMM), design analytics frameworks, create data visualizations, optimize media investment, and translate complex data into actionable insights.
  • Work with clients and act as a hands-on, strategic advisor, helping clients connect media performance to real business outcomes.
  • Build strong relationships with client leads across media, analytics, and brand teams.
  • Partner closely with Account Teams to fully understand client business needs, KPIs, and strategic priorities, ensuring alignment on goals and collaboration plans.
  • Serve as an advisor to clients, helping them connect measurement outputs to broader business decisions.
  • Advocate for measurement as a critical driver of business value, not just a reporting function.
  • Support new business pitches and growth opportunities by developing measurement strategies, case studies, and solutions.
  • Lead end-to-end delivery of MMM engagements, including study design, data strategy, model development, insight generation, and storytelling.
  • Translate complex modeling outputs into clear, compelling business recommendations for clients and internal teams.
  • Build, refine, and integrate MMM best practices into broader measurement frameworks (e.g., lift testing, brand tracking, attribution).
  • Continuously innovate in modeling methodology, including attention metrics, blended KPIs, automation, and MMM integration with BI dashboards.
  • Own partnerships with modeling vendors and/or lead internal model development efforts.
  • Manage and mentor a team of analysts, fostering growth in technical, strategic, and storytelling skills.
  • Train the team on best-in-class measurement, dashboarding, insights generation, and client presentations — leading by example.
  • Actively double-check work and deliverables from the team, maintaining a high standard of quality and accuracy.
  • Help organize, plan, and prioritize team work, monitoring timelines and hours spent; negotiate reasonable timelines with stakeholders.
  • Encourage a culture of continuous learning across new tools, measurement techniques, visualization platforms, audience building, MMM, and MTA.
  • Bring forward new ideas for improving processes, building the team, and evolving the way we work.
  • Assist in leading the development of reporting and dashboarding platforms, helping the team navigate setup based on client needs — and be ready to dive in hands-on when needed.
Desired Qualifications
  • Experience with statistical modeling platforms/tools (e.g., Python, R, SQL) a plus, but storytelling and strategy skills are equally critical.

Crossmedia is a full-funnel media agency that focuses on creating connections between brands and people through various channels and budgets. Their approach is based on trust, reason, and the pursuit of happiness, ensuring that their decisions are transparent and data-driven. Unlike many competitors, Crossmedia emphasizes honesty and integrity in their media strategies, aiming for satisfaction among employees, clients, and customers alike. The company also prioritizes the professional and personal growth of its employees, offering various wellness programs and initiatives, which contribute to its recognition as one of Ad Age’s Best Places to Work for six consecutive years. With headquarters in New York and additional locations in London and Toronto, Crossmedia's goal is to redefine how media is approached by fostering genuine connections and maintaining a positive workplace culture.

Company Size

201-500

Company Stage

Acquired

Total Funding

N/A

Headquarters

New York City, New York

Founded

2000

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Simplify's Take

What believers are saying

  • Programmatic advertising optimizes ad spend and targets audiences precisely for Crossmedia.
  • Omnichannel marketing strategies drive cohesive campaigns across digital, TV, and out-of-home platforms.
  • Sustainability focus attracts eco-conscious brands seeking media partners with green practices.

What critics are saying

  • Leadership transition may lead to strategic shifts and internal resistance at Crossmedia.
  • Integration issues with new hires could affect technology innovation and operational standards.
  • Expansion efforts may strain resources or lead to financial overextension risks.

What makes Crossmedia unique

  • Crossmedia's leadership team includes industry veterans like Kamran Asghar and Jess Lewis.
  • The company emphasizes data-driven marketing strategies for personalized, effective campaigns.
  • Crossmedia integrates AI in media planning to enhance campaign efficiency and accuracy.

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Benefits

Flexible Work Hours

Unlimited Paid Time Off

Paid Sabbatical

Health Insurance

Mental Health Support

401(k) Company Match

Generous paid parental leave policy

Life milestone recognition & support

Phone/Internet Stipend

Student Loan Assistance

Tuition Reimbursement

Professional Development Budget

Learning & Development and training programs

Company News

CityBiz
Feb 18th, 2025
Crossmedia Appoints Kamran Asghar as Global CEO

Crossmedia appoints Kamran Asghar as Global CEO.

Siam News
Feb 18th, 2025
Crossmedia strengthens global media offering under unified leadership with Kamran Asghar as Global CEO

Recent significant leadership hires include Jess Lewis, who joined the company last year, from Dentsu, as Global Chief Technology Officer to lead technology innovation and a unified global operating standard.

Adweek
Jan 12th, 2023
Thomas Lee Named CFO of Crossmedia to Help Lead Growth

Independent media agency Crossmedia has hired Thomas Lee as its new chief financial officer to help lead expansion efforts of its services and international presence.