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Marketing Manager, Trade
Posted on 5/4/2022
Everett, MA, USA
Experience Level
Desired Skills
Adobe Photoshop
  • You are extremely ORGANIZED: You are not overwhelmed by the thought of tackling multiple tasks at a time
  • You are highly STRATEGIC: You are able to develop creative concepts and vision that support brand and business goals
  • You are DETAIL ORIENTED: You appreciate the importance of having detailed and precise information
  • You are a strong COMMUNICATOR: You are a people person, natural leader and collaborate well with others
  • You are AGILE: You adapt well to changing needs and priorities and are able to pivot easily to achieve goals and deadlines
  • You are PASSIONATEabout cannabis: You are eager to learn and absorb all things related to cannabis, brand and creative strategy
  • Must be 21 years of age or older
  • 5+ years of management experience in visual merchandising and/ or retail management
  • Working knowledge of Outlook, Microsoft Office, Keynote, Smartsheet
  • Adobe programs such as InDesign, Photoshop, and Illustrator are a plus
  • Cannabis industry experience not required but a plus
  • Team player who is also efficient working autonomously
  • Strong organizational skills with an ability to multi-task across multiple projects at once
  • Desire to develop and implement creative approaches to training programs that drive tangible results
  • Scrappy can-do attitude and an agile thinker and creative
  • Comfortable with travel
  • Strong written and verbal communication skills
  • Ability to work in a fast paced and deadline oriented environment
  • Manages the day to day development of trade marketing materials for national programs across experiential, event, shop-in-shops, pop-up demo kits, and retail brand activations
  • Works closely withe channel trade teams to develop and execute experiential programs to support brand recognition, customer loyalty, and sales efforts across all regions at scale
  • Manages all external vendor communication relating to experiential creative, production, invoicing and tracking of KPIs
  • Helps to execute the brand partnership strategy through managing shop-in-shop, event, pop-up and experiential requests from the field teams
  • Oversees post-mortem decks to highlight all activations to senior leadership, including the gathering and sharing of event / install photography, KPIS
  • Tracks and manages the national budget for experiential activations; responsible for processing all vendor invoices related to managed projects
  • Works closely with Sr. Brand management teams to craft meaningful experiential activations for new product launches, campaigns and seasonal integration across all markets
  • Tracks the success of activations through compiling final reports and highlights at the end of each national and tier 1 activation
  • Manages the department event calendar and coordinates with local teams for timely deployment of activation assets, event set up and pack out schedules
  • Travels as needed to be the on-site contact for vendor management, set up, breakdown
  • Manages all plus up items for standard activation kits including production, procurement, deployment and storage
  • Annual asset auditing, strategy for all owned assets that will be sunset and upkeep of evergreen items
  • Develop, coordinate, implement and manage production process, documentations, and trackers to ensure maximum efficiencies for the life span of all projects
  • RFP, onboarding, meeting scheduling, and communication with agency partners
  • Source and negotiate with appropriate vendors and agencies for events, experiential activations, shop-in-shops and other corporate trade activations as needed
  • Oversees the tracking of national Visual Merchandising budget, and works with regional teams to process all state specific invoices
  • Tracks the success of corporate trade brand initiatives compiling final KPI reports and highlights best in class store activation images
  • Manages shop in shop concept roll out strategy across MSO partner accounts
  • Supports visual merchandising needs for company events, pop-ups, trade shows, etc
  • Travels as needed for market visits, offsite meetings, trade events, quarterly training initiatives
  • Work cross-functionally: maintain partnerships with Studio, Marketing Operations, Channel Marketing, and Sales

1,001-5,000 employees

Cannabis dispensary
Company Overview
Cannabis with Confidence. That’s their promise. They believe that to have complete confidence in Curaleaf, it’s not just about what they grow, but how they grow it, and who they impact along the way.
Company Values
  • We're cultivators
  • We're Creators
  • We're 'people' people
  • We're matchmakers
  • We're here to guide you