Salary Range: 165000 to 165000 (Currency: USD) (Pay period: per-year-salary)

What You’ll Do

• Customer Acquisition & Omnichannel Marketing    
• Drive efficient customer acquisition across paid (social, search, digital) and organic channels, focusing on retail traffic and CAC efficiency.    
• Lead paid social and digital ads, managing end-to-end campaigns, timelines, content, A/B testing, and media-buying for maximum ROI.       
• Develop and optimize email/SMS flows (e.g., welcome, win back), collaborating with creative teams to enhance engagement for Studio and CPG.           
Landing Pages & Conversion Optimization 
• Design and test landing pages to drive conversions, overseeing all stages from ideation to analysis.       
• Continuously improve landing pages and websites to maximize conversion rates.     
Influencer & Brand Marketing
• Build influencer relationships to boost brand reach and engagement.    
• Strengthen brand presence with studio marketing, professional partnerships, and event activations.          
Data Analysis, Budget Management & Reporting
• Conduct in-depth analysis across growth KPIs, making recommendations to support Studio and CPG objectives.               
• Use tools like Google Analytics for insights into CAC, ROI, LTV, and retention.                 
• Manage and adjust the marketing budget based on performance to ensure efficient CAC and ROI.            
Strategy & Operational Leadership
• Work with leadership to set goals and identify new opportunities across Studio and CPG.                
• Streamline workflows, ensuring cross-functional alignment and cohesive brand messaging across all channels.              
• Confidently present KPIs, test results, and budgets in investor meetings.                 
Market Research & Customer Insights
• Conduct surveys and focus groups to deepen understanding of customer needs.                 
• Regularly analyze trends and feedback to optimize campaigns.                 
Public Relations & Media Management
• Manage PR efforts to maintain media presence, positioning the company as a hair growth industry leader.                        

What You Need

• 5-7 years of experience in strategic marketing, growth, consulting, strategy, operations, startups, or related roles.              
• Specific Marketing Experience:
• Growth Marketing: Proficient in customer acquisition, retention, and performance marketing (SEO, SEM, email). Skilled in lifecycle marketing, including segmentation, personalization, and automation.                  
• Brand Building: Experienced in brand development, storytelling, and product marketing. Capable of positioning products and crafting resonant brand messaging.                    
• Data-driven: Proficient with analytics tools (e.g., Google Analytics, Tableau) for KPI tracking. Experienced in testing and optimization (A/B, multivariate testing).                    
• Skilled in partner and agency management, ensuring brand alignment. Effective in stakeholder engagement, particularly with investors.                    
• A history of driving profitable growth using various marketing channels, balancing experimentation while managing towards CAC targets.                   
• Experience with fitness/health/wellness/services and/or 4-wall/retail/studio marketing efforts a plus.                 
• Growth Marketing: Creative problem solver with expertise in scaling and optimizing growth efforts.              
• Fast Execution: Experienced in high-speed startup environments requiring quick decision-making.                          
• CPG or Broad Marketing: Preferably from a CPG background or with comprehensive, multi-disciplinary marketing experience.             

Salary & Benefits

• Location: NYC.      
• Hybrid (in location 3-4 days/week).      
• Salary: $165k + equity.      
• This is a full-time, long-term position.     
• Paid time off.       
• Health, dental, and vision.       
• Discounts on products and services.         
• This role is based in New York and will be a hybrid role, requiring time in person, in the Studio, and working from home.