Full-Time

Campaign Management

Theatrical

Confirmed live in the last 24 hours

Crunchyroll

Crunchyroll

1,001-5,000 employees

Streaming service for anime and dramas

Entertainment

Compensation Overview

$83.9k - $104.9kAnnually

+ Performance Bonus + Employer Matched Retirement Savings + Time-off Programs + Progressive Health Benefits and Perks

Senior

New York, NY, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Requirements
  • 5+ years of experience managing marketing campaigns, GTM plans, and campaign execution on a global scale for theatrical titles
  • Experience with marketing and creative production process for static, copy, and video
  • Well versed in Video or Print materials and formats while understanding the fundamentals of asset ingestion and management, servicing, and trafficking.
  • Experience with variety of project management tools (i.e. Airtable, Lucidchart)
  • Experience creating workback schedules
  • BA in Marketing or equivalent experience
Responsibilities
  • Partner with the Project management team to develop project and campaign plans, including developing work-back schedules and establishing and setting up internal and external reviews and important project milestones.
  • Be a creative and strategic resource to our Theatrical Marketing, Title Marketing, and Brand Management teams when developing creative campaign strategies. Ensure provided briefs are complete, cohesive, and focused, and consolidate department-level feedback to ensure smooth communications and information flow between the teams.
  • Support the Creative Service team in developing campaign plans, implementation, and assets that meet the strategic title marketing and licensor needs.
  • Partner with Marketing Operations by defining the global asset suite per project.
  • Partner with Regional Marketing teams by collecting regional localization and versioning needs
  • Partner with channel teams in Audience Development, Lifecycle Marketing, Editorial, and other areas to ensure cohesive campaign execution across the entire marketing mix.

Crunchyroll specializes in streaming anime, manga, and Asian dramas for a global audience. Its platform offers both free ad-supported content and premium memberships that provide benefits like early episode access and high-definition streaming. This subscription-based model, combined with advertising revenue and merchandise sales, allows Crunchyroll to cater to different audience segments. What sets Crunchyroll apart from competitors like Netflix and Hulu is its exclusive focus on niche content that appeals to dedicated fans of anime and Asian pop culture. The company's goal is to build a strong community around its platform while providing a wide range of content that resonates with its audience.

Company Stage

Acquired

Total Funding

$4.7M

Headquarters

San Francisco, California

Founded

2006

Growth & Insights
Headcount

6 month growth

4%

1 year growth

14%

2 year growth

27%
Simplify Jobs

Simplify's Take

What believers are saying

  • Crunchyroll's strong brand and loyal customer base provide a stable platform for growth and innovation.
  • Collaborations with popular figures like rapper Logic and partnerships with gaming companies like Gameloft expand Crunchyroll's reach and influence.
  • The continuous addition of new shows and home media releases keeps the content fresh and engaging for subscribers.

What critics are saying

  • The highly competitive streaming market requires Crunchyroll to continuously innovate to retain its niche audience.
  • Dependence on licensing agreements for popular anime titles could pose risks if content providers choose to partner with competitors.

What makes Crunchyroll unique

  • Crunchyroll's exclusive focus on anime, manga, and Asian dramas sets it apart from general streaming services like Netflix and Hulu.
  • The dual revenue model of ad-supported free content and premium subscriptions allows Crunchyroll to cater to a wide range of users while ensuring a steady income.
  • Crunchyroll's venture into original content production and merchandise sales further strengthens its brand and community engagement.

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