App Specialist

• Ensure accurate conversion tracking by advising on account and conversions setup, validation, and conversion window configuration. Identify and troubleshoot issues during app campaign launches.
• Drive down-funnel events and maximize lifetime value. Design and execute comprehensive media plans tailored to business generation models such as in-app purchase (IAP), in-app advertising (IAA), and hybrid strategies across both gaming and non-gaming verticals.
• Drive business growth and meet quarterly goals. Act as a consultant to help clients unlock new opportunities within the Google App Ecosystem.
• Demonstrate expertise in third-party MMPs (e.g., Adjust, AppsFlyer, Singular), iOS measurement frameworks (SKAdNetwork, ATT), and cross-platform data analysis, ensuring accurate attribution across Google Ads, Firebase, GA4, and MMPs.
• Partner with clients using data-driven insights. Advise on asset mix (images, video, and HTML5), conduct creative A/B testing, and ensure alignment with vertical best practices.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 5 years of experience in digital advertising, consultative sales, digital media sales, business development, online media environment, or digital marketing roles.
• Ability to communicate in English and Russian fluently to support client relationships in the region.

Preferred qualifications:

• Experience reaching out to "App-First" customers with a hunter mindset, capable of pitching comprehensive cross-channel advertising solutions.
• Experience in analyzing data across Google Ads and third-party tools (MMPs, Firebase, GA4).
• Experience working at a Mobile Measurement Partner (MMP) or a major app network.
• Understanding of post-back logic and the technical foundations necessary to ensure measurement accuracy.
• Understanding of Google app campaigns, including iOS and Android tracking landscape (e.g., SKAdNetwork, ATT, and Privacy Sandbox).
• Ability to analyze campaign performance and translate insights into recommendations to improve efficiency and drive growth.

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

As an App Specialist within Global Customer Solutions, you will not just onboard customers, you will be the technical architect of their growth. We are looking for a mobile-first expert who understands that an app's success is connected to its data hygiene and attribution strategy. You will bridge the gap between technical implementation and high-level sales strategy, helping "App-First" businesses scale their presence across the Google ecosystem.Google Customer Solutions (GCS) sales teams are trusted advisors and competitive sellers who maintain a relentless focus on customer success by bringing the best Google has to offer to small- and medium-sized businesses (SMBs), which are the backbone of our communities. As a member of our team, you’ll have the opportunity to work with company owners and make a real difference in their businesses by helping them grow. Together, we help shape the future of innovation for customers, partners, and sellers...and we have fun doing it.Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

Ireland: €96000 - €98000 (EUR) + 40% bonus target + equity + benefits

Learn more about benefits at Google.

• Bachelor's degree or equivalent practical experience.
  
• 5 years of experience in digital advertising, consultative sales, digital media sales, business development, online media environment, or digital marketing roles.
• Ability to communicate in English and Russian fluently to support client relationships in the region.