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Full-Time

Content Creator

Paid Social

Posted on 5/29/2024

Thrive Market

Thrive Market

501-1,000 employees

Online grocery retailer for organic products

Food & Agriculture
Consumer Goods

Compensation Overview

$35 - $42Hourly

Mid

Remote in USA

Category
Content Strategy
Creative Writing
Content & Writing
Social Media
Copywriting
Required Skills
Communications
Journalism
Marketing
Requirements
  • 3+ years of experience in digital marketing as a performance-driven content creator
  • Proficient in writing, concept, filming, and editing strategic videos for multi-channel ads
  • Strong portfolio showcasing diverse digital marketing executions, with a focus on growth marketing
  • Mastery of standard English spelling, grammar, and style
  • Excellent communication skills, balancing initiative and collaborative input
  • Passion for working in a mission-driven company
  • Highly collaborative team player with a keen eye for detail and professionalism
  • Innovative thinker unafraid to ask tough questions
  • Bachelor’s degree in marketing, communications, journalism, or a related field
  • Experience creating compelling CTV ads is a plus
  • Strategic, growth-oriented creative self-starter with a proven track record in paid ad creation, from brief intake to final edits
  • Deep understanding of social media and consumer preferences across different channels
  • Results-driven and solutions-oriented with a knack for creating pithy, engaging copy
  • Comfortable on camera with a portfolio of high-performing user-generated content (UGC)
  • Constantly generating new ideas and innovations
  • Highly collaborative and vocal team player
  • Thrives in a fast-paced environment with a high standard of excellence
Responsibilities
  • Generate strategic, click-worthy messaging for various channels and touchpoints
  • Create direct response (DR) and native ads based on acquisition briefs and creative brainstorms
  • Own the copy, content and editing process for paid social and acquisition assets
  • Communicate the Thrive Market mission and value proposition authentically to improve CPA, CTR, and hook rates
  • Assist with short-form copy creation for other verticals as needed
  • Take ownership of messaging strategy and execution for channels/projects
  • Ideate and execute holistic assets, including creative execution, visuals, and messaging
  • Enhance the efficiency of Acquisition and Creative teams by identifying trends and executing new growth marketing ideas
  • Distill key messages to their essence, regardless of the platform
  • Demonstrate experience across various social touch points
  • Ask critical questions and continually seek knowledge
  • Develop standards, systems, and best practices for direct response marketing based on insights

Thrive Market operates an online platform for purchasing organic and non-GMO food products, catering to health-conscious individuals and families. Customers pay an annual membership fee to access a wide variety of grocery items, often at prices up to 30% lower than traditional retailers, thanks to a price matching policy. The platform also features a personal shopper service, called Thrive Guide, and offers fast, carbon-neutral shipping, enhancing the shopping experience. Thrive Market stands out from competitors by focusing on organic and sustainably sourced products, aligning with the growing consumer trend towards healthy eating and convenience. The company's goal is to make healthy living accessible and affordable for everyone.

Company Stage

Series C

Total Funding

$414.2M

Headquarters

Los Angeles, California

Founded

2013

Growth & Insights
Headcount

6 month growth

4%

1 year growth

9%

2 year growth

25%
Simplify Jobs

Simplify's Take

What believers are saying

  • Thrive Market's partnerships with brands like LesserEvil and Beyond Meat highlight its ability to offer exclusive, health-focused products.
  • The company's focus on organic and non-GMO products positions it well to capitalize on the growing consumer trend towards healthy eating.
  • Achieving TRUE Zero Waste Certification for its fulfillment centers demonstrates Thrive Market's leadership in sustainability, potentially attracting eco-conscious consumers.

What critics are saying

  • The membership model may deter potential customers who are unwilling to pay an annual fee upfront.
  • The competitive landscape of online grocery retail is intense, with major players like Amazon and Walmart posing significant threats.

What makes Thrive Market unique

  • Thrive Market's membership model, similar to a wholesale club, allows it to offer competitive pricing up to 30% less than traditional retail prices.
  • The company’s commitment to sustainability, including carbon-neutral shipping and plastic-neutral certification, sets it apart in the online grocery sector.
  • Thrive Market enhances customer experience with unique services like 24/7 access to a personal shopper, known as a Thrive Guide.

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