Full-Time

GTM Manager

Account Executive

Sana Labs

Sana Labs

501-1,000 employees

AI-powered corporate learning platform with analytics

No salary listed

London, UK

In Person

Category
Sales & Account Management (1)

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Requirements
  • At least 3 years of experience in enterprise business-to-business sales in software as a service or emerging technologies and/or strategy consulting, with a proven track record of surpassing targets in fast-paced environments.
  • Ability to assess markets and uncover high-value opportunities, supported by proven implementation skills.
  • Clear communication skills in English and experience connecting and building relationships with C-level executives.
  • Ability to apply first-principles thinking, find solutions, and bring ideas into action with a bias for action.
  • Ability to collaborate and flourish in team settings.
Responsibilities
  • Uncover new opportunities and shape solutions throughout the sales journey.
  • Guide opportunities through the entire sales journey and close impactful deals.
  • Collaborate closely with product, engineering, and strategy teams to ensure Sana’s offerings address the evolving challenges of leading enterprises.
  • Identify and engage high-potential leads through proactive outbound outreach.
  • Assess markets and uncover high-value opportunities.

Sana Labs provides an AI-assisted online learning platform for corporate training. It personalizes and adapts courses for each employee and includes analytics to measure impact and align learning with business goals. The platform operates on a subscription model with unlimited access to a wide range of courses across industries. It differentiates itself with scalable AI-driven personalization and measurable outcomes, aiming to improve employee development and business performance.

Company Size

501-1,000

Company Stage

Acquired

Total Funding

$137.6M

Headquarters

Stockholms kommun, Sweden

Founded

2016

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Simplify Jobs

Simplify's Take

What believers are saying

  • Workday completed Sana's acquisition November 4, 2025, giving immediate distribution to 75 million users.
  • Sana Learn strengthens Workday Learning with AI tutoring, analytics, and content generation.
  • Eniro's April 2026 rollout and Brex's productivity gains show deployment momentum.

What critics are saying

  • Workday owns Sana now, so standalone employer identity and autonomy end quickly.
  • Workday can fold Sana into existing products, forcing team cuts by 2026.
  • Microsoft Copilot and ServiceNow already attack enterprise search, agents, and learning.

What makes Sana Labs unique

  • Sana combined AI search, agents, and learning before Workday bought it on November 4, 2025.
  • Its no-code agents automate workflows and create training content from enterprise knowledge.
  • Over one million users and customers like Merck and Polestar validate enterprise demand.

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Benefits

Company Equity

Mentorship Program

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

2%

2 year growth

2%
PR Newswire
Jul 22nd, 2026
Workday launches AI-native learning platform with personal tutoring and 98% faster course creation

Workday has launched Workday Learning, powered by Sana, combining its HR data platform with AI-native learning capabilities. The solution offers personalised AI tutoring, interactive course creation, and automated learning operations for enterprise clients. The platform features an AI tutor that provides role-specific guidance, answering employee questions in natural language and recommending personalised learning paths based on Workday HCM data including role, skills, and location. Smart search allows employees to find specific answers rather than navigating through generic courses. For content creators, the system converts existing materials into interactive courses in minutes, with organisations reporting up to 98% reduction in content creation time. Built-in translation supports dozens of languages for global deployment. Learning administrators gain automated assignment management and integrated reporting that connects training data with outcomes like skills development and retention. The solution is now available globally for Workday HCM customers.

NEA
Jun 29th, 2026
NEA names Philip Chopin Managing Director, Head of Europe and promotes two investors.

NEA names Philip Chopin Managing Director, Head of Europe and promotes two investors. Menlo Park, CA - June 29, 2026 - Global venture capital firm New Enterprise Associates, Inc. (NEA) today announced several promotions across the firm's investment team, including the appointment of Philip Chopin as Managing Director, Head of Europe. The firm also promoted technology investors Ayush Goradia and James Kaplan to Principal. "Philip has played an instrumental role in establishing our London office and deepening the firm's presence in Europe," said Tony Florence, Co-CEO, NEA. "He has led several key investments over the last several years, including NEA's investment in Sana, one of Europe's largest AI exits to date. We are proud to recognize Philip's contributions with this promotion as our firm continues to expand our activities across the continent." Chopin joined NEA as a Managing Director in 2022, leading the opening of the firm's first office in Europe. He has led investments in Sana Labs (acquired by Workday), Synthesia, VAST Data, CuspAI, and others. Prior to NEA, Philip was a Partner at 83North, where he led and was involved in numerous investments including Paddle, Pelico, Exotec, Podimo, HungryPanda, and Wolt. Earlier in his career, he served as a Project Leader at BCG. Philip holds an MBA from Kellogg and an MSc from Grenoble Ecole de Management. "We're pleased to promote Ayush and James to Principal, recognizing the meaningful contributions each has made to our technology investing practice," said Rick Yang, Partner and Head of Technology, NEA. "Ayush has a distinctive ability to map a category from the top down and identify where the most compelling opportunities sit within it, and he prioritizes building the kind of genuine, lasting founder relationships that define NEA's approach to company-building. James brings a compelling combination of operational experience and investor instinct to his work - having founded a startup himself, he has deep empathy for founders and a sharp focus on AI-native applications across vertical software, gaming, and entertainment. We are thrilled to promote both of these talented investors and look forward to their continued growth at the firm." Ayush Goradia joined NEA's technology team in 2023 and is focused on AI infrastructure & applications, enterprise software, and defense technology investments. He is based in the firm's New York office and works with numerous portfolio companies including CHAOS Industries, Clio, Databricks, Horizon3.ai, Firestorm Labs, Kaizen, Wonder, Veza, and Second Front. Prior to joining NEA, he spent two years at Qatalyst Partners in San Francisco. Originally from Houston, Goradia graduated from the University of Texas at Austin. James Kaplan joined the firm in 2023 as a technology investor based in NEA's Menlo Park office. He focuses on early-stage investments and works closely with portfolio companies including Perplexity, ElevenLabs, Echodyne, August, Aurelian, Samaya, Fenris Creations, Ceramic, Genmo, and Kira. Prior to NEA, Kaplan founded a consumer mental health startup and held roles at GlossGenius, and Credit Suisse. Kaplan graduated from the University of Southern California. New Enterprise Associates, Inc. (NEA) is a global venture capital firm focused on helping entrepreneurs build transformational businesses across multiple stages, sectors and geographies. Founded in 1977, NEA has more than $35 billion in assets under management as of December 31, 2025, and invests in technology and healthcare companies at all stages in a company's lifecycle, from seed stage through IPO. The firm's long track record of investing includes more than 285 portfolio company public listings and more than 510 mergers and acquisitions. For more information, please visit www.nea.com.

OpenTools AI
May 13th, 2026
Swedish AI startup Sana Labs raises $55M at $500M valuation to expand personalized workplace training platform

Sana Labs, a Swedish AI startup, has raised $55 million in a Series C round led by NEA, with participation from Menlo Ventures and Emerson Collective, valuing the company at $500 million. The funding brings total capital raised to $137 million. The company develops AI-driven workplace training platforms that personalise learning experiences based on individual needs and learning styles. Recent innovations include custom AI agents for team workflows, enhanced enterprise search capabilities, and AI avatar creation features. Sana Labs recently acquired CTRL, an AI workflow automation startup, to strengthen its platform. Companies including Merck, Hinge Health and Electrolux are using its solutions, reporting significant productivity gains and efficiency improvements in legal processes, tech support and employee onboarding. The funding will support global expansion and further AI development.

beQuoted
Apr 15th, 2026
Eniro accelerates its AI transformation with Sana.

Eniro accelerates its AI transformation with Sana. Eniro is intensifying its three-year AI initiative through a strategic partnership with Sana. This marks Eniro's largest investment in AI to date and is a central part of the company's transformation into an agentic, data-driven and scalable business focused on profitability and accelerating organic growth. Having stabilised its operations and strengthened profitability, Eniro is now entering its next phase. Over the past few years, the company has increased the share of recurring revenue within digital marketing, completed strategic acquisitions and strengthened its Nordic presence. By the end of 2025, recurring revenue amounted to SEK 537 million in ARR. Today, Eniro's platforms include more than three million listed companies and represent one of the largest collections of local business data in the Nordics. This forms the foundation for the next generation of services for small and medium-sized businesses in the Nordics, as well as for building a more AI-driven, data-driven and scalable platform. A central part of Eniro's go-to-market strategy is the platform Robin, which helps small and medium-sized businesses to strengthen their digital presence, attract customers and drive business through services including websites, advertising and digital visibility. The AI initiative is a central part of Eniro's transformation into an agentic company, where AI, data and automation drive more workflows automatically - both internally across the organisation and in Eniro's services for small and medium-sized businesses. "This is the single largest investment Eniro has made in product development. We are expanding our offering and making the organisation faster. For our customers, this means more and better services, and for us as a company, it is about increasing order value per customer and achieving double-digit organic growth. The first AI agents will be launched already in the second quarter of 2026," says Hosni Teque-Omeirat, president and CEO of Eniro. The partnership with Sana will initially focus on improving internal efficiency. With the help of AI, Eniro's knowledge, routines and processes will become more accessible in the daily work, reducing repetitive tasks and freeing up time for work that creates higher quality and greater customer value. "Eniro is an iconic company that is now stepping up. With Sana as a partner, the company is building an organisation where AI supports employees in their daily work. This is an important step in a journey that will be exciting to follow," says Joel Hellermark, CEO and founder of Sana. Sana is an AI lab reimagining how people learn and work. Its AI products are trusted by organizations including Ahlsell, Polestar, Merck, Voi, and Brex. In 2025, Sana was acquired by Workday in Europe's largest AI exit to date. About Eniro Eniro exists for companies that want to achieve success and growth in their market. Today, Eniro optimizes the opportunity for companies to create local presence, searchability and marketing digitally. This makes Eniro an important partner for small and medium-sized companies. The company's clear goal is to give SMEs the same conditions and resources that large companies have access to. Eniro offers a platform that optimizes local marketing through intelligence, automation and streamlining of communication. In the digital landscape, Eniro partners with the largest media groups in the world. The group also includes Dynava, which offers customer service and answering services for major companies in the Nordic region, as well as directory assistance services. Eniro Group AB (publ) is listed on Nasdaq Stockholm (ENRO) and operates in Sweden, Denmark, Finland and Norway. In 2025, the Eniro Group had sales of SEK 955 million and approximately 900 employees with headquarters in Stockholm.

Enterprise Times
Mar 18th, 2026
Sana from Workday launches AI superintelligence to streamline business.

Sana from Workday launches AI superintelligence to streamline business. March 18, 2026 Workday has announced a major evolution of its business platform, with the first update to its integration with Sana, the AI platform company it acquired in November 2025. Sana from Workday is now available to customers worldwide. And early adopters are already praising the quantifiable benefits they have received. Sana from Workday initially consists of two Sana applications, Sana for Workday and Sana Enterprise. The first is the new AI experience for Workday, which provides a new user experience for Workday users and integrates with existing Workday Agents. Sana Enterprise extends the Agentic AI platform across the whole enterprise technology stack. Aneel Bhusri, Co-Founder, CEO and Chair of Workday, described it as "The last software platform that people have to learn." Sana Enterprise enables organisations to create agents that can find, orchestrate, and automate work across a wide range of applications. Workday also announced the Sana Self-Service Agent. The Self-Service agent comes with over 300 pre-built skills that help organisations to automate tasks across Workday HR and Finance. There are already 400 customers in the early adopter group. AI often fails because organisations lack a single, focused solution that can access data and processes across different systems. Leveraging the power of Sana - built to integrate across multiple systems - Workday believes it now has a solution that can address what many see as the failure point of AI projects. Sana from Workday will deliver AI in a single location within the enterprise. The new business experience. Importantly, it leverages the security and user policies available in Workday to provide context for any automations. Sana also sits within the existing Workday audit framework. This means that, since Sana operates within Workday's established security, permissions, and audit frameworks, its agents are subject to the same controls that customers rely on for sensitive HR and finance data. This integration ensures enterprise-grade outcomes. Bhusri commented, "AI only works in the enterprise when it's connected to trusted, deterministic systems. And that hybrid architecture is exactly what Workday is building. Sana is what brings it all together. It's not just a new Workday experience - it's a powerful way for people to search, reason, and orchestrate work across the enterprise." Sana brings AI orchestration across HR and Finance. In contrast to standalone assistants or copilots, which are limited to providing suggestions, Sana by Workday coordinates AI agents that can execute actions across multiple systems. The platform incorporates four principal functionalities: * Find: Delivers immediate, referenced responses sourced from organisational knowledge and Workday data. For instance, employees may inquire about remaining vacation days or the current contract value for ABC Plc., and receive prompt, accurate answers. * Act: Performs tasks throughout connected systems, adhering strictly to enterprise permissions. Employees can request updates to their personal information. Such as changing their home address, and simultaneously view the impact on tax forms and benefits. Additionally, users could update the contract value in their CRM instance, assuming they have appropriate permissions. * Build: Converts organisational knowledge into actionable dashboards, summaries, and documents. Managers can generate dashboards that display pipeline stages and interview feedback from Workday Recruiting. * Automate: Enables creation of no-code, multi-step workflows to facilitate automated processes. Employees may establish monthly workflows that monitor email inboxes for receipts, verify compliance with policy, and generate reports for approval prior to submission - effectively converting a repetitive monthly task into something the Agentic AI can perform. Gerrit Kazmaier, President, Product & Technology, Workday, said, "Most AI projects today live in pilots and browser tabs - they look impressive in demos, but they don't change how work actually gets done. With Sana from Workday, we're delivering a new way to get work done - where AI agents take action using trusted context, not just provide suggestions. Sana from Workday will be the last software you have to learn - a single experience where AI is embedded directly in the flow of work." Creating the next-generation user interface. The introduction of Sana for Workday offers a system that enables users to interact with Workday using natural language rather than mouse clicks. No longer will users have to work their way through menus to find what they are looking for. Or ask others for help. Sana understands the context of the application and the individual. And even if it doesn't initially respond with the answer an employee wanted, the user can iterate to find the correct answer. Thus, learning from the first phrasing of their question. Anton Nytorp, CTO, Cheffelo, commented, "Already, Sana is able to automate tasks across the enterprise for both HR and Finance teams. The system is reducing queries and freeing up time for HR and finance teams. "At Cheffelo, Sana has gone from an AI experiment to our AI backbone - the place where work starts, knowledge lives, and agentic workflows run in the background so our teams can focus on strategic decisions and customers." This raises the question of the impact of the HR and Finance teams: will so many employees be needed? Bhusri noted, "There's a lot of manual work that was done in weeks that now gets done in minutes. And there's no company that's not going to want to do it that way. It's the better way, but you have to find a solution for the people who get displaced. A big part of what Sana and Workday does with learning is retraining. "And we've got to double down on the retraining side, and I hope there's a world where AI is complementary to humans. We have to find a path to that." Sana Enterprise. Sana Enterprise is where this announcement gets even more interesting. It demonstrates the reason why Workday acquired Sana. It places Workday as the user interface and Agentic AI platform of choice for its customers. The intent is that customers will no longer need to look at a fragmented AI landscape. But can centralise on a single platform. Sana Enterprise is built to integrate across solutions. There are already connectors for commonly used solutions such as Box, Confluence, Gmail, Google Calendar, Google Contacts, Google Drive, Google Tasks, Jira, Linear, Microsoft Outlook Calendar, Microsoft Outlook Email, Miro, Notion, Salesforce, ServiceNow, SharePoint, Slack, and Zoom. Workday plans to add more over the coming months. Using these connectors and the context of the individual gathered from both Workday and the target system, ensure tasks are completed appropriately. Joel Hellermark, Senior Vice President and General Manager of AI, Workday, said, "Sana is the closest thing we have to a super intelligent co-worker. It sees the full picture of your organisation in Workday, it knows which systems to touch, and it can coordinate the steps between them. Instead of dozens of tickets and handoffs, you ask for an outcome and Sana delivers it." Josh Bersin, Global Industry Analyst and CEO of The Josh Bersin Company, noted, "Workday's integration with Sana is a major milestone in the market, giving HR and business users a highly intelligent, AI-native experience to automate work, solve problems, and build agentic solutions. "We see Sana as a leader in this space and the decision to build Sana into the Workday experience will transform Workday's business and the entire customer and employee experience." Availability and pricing. Sana for Workday and the Sana Self-Service Agent are now available to Workday customers through Workday Flex Credits. There is no extra module cost. Sana Enterprise is now available with Workday Human Capital Management (HCM) or Workday Financial Management and through Workday Flex Credits. Enterprise times: what does this mean. For Workday customers, this is certainly a solution they should investigate further if they are not in the earlier adopter program. Early feedback is very positive. Not only does it help employees, but it can also simplify the AI Landscape. Joona Honka, Head of AI and Analytics, Berner, noted, "Within 40 days, Sana became our default AI interface at work - we reached 90% adoption and retired 400 ChatGPT licenses." As yet, there has been no detailed cost-benefit analysis of the solution, but early feedback indicates it is substantial. However, there are some potential longer-term issues which Bhusri acknowledged. Organisations may retrain or shed staff; they will almost certainly need to employ fewer people within HR and possibly finance in the future. This will help the bottom line for organisations, but it does leave countries with potentially higher unemployment. Organisations also need to ensure that they retain their organisational knowledge. Not just in AI systems but also among remaining employees. If no one understands what the AI is doing or how it reaches its decisions, this could carry risks in the future. March 12, 2026 March 11, 2026