Paid Media Strategy Lead
Posted on 10/27/2023
INACTIVE
ONE Finance

501-1,000 employees

Financial technology firm offering integrated banking solutions
Company Overview
ONE is a financial technology company that offers a comprehensive suite of financial services, including a banking app, debit Mastercard, and cash back offers, all with no monthly fees. The company's culture promotes humility, honesty, and innovation, providing an environment where employees can challenge the status quo alongside experienced leaders in fintech, banking, and tech. Backed by industry giants like Walmart and Ribbit Capital, ONE's competitive advantage lies in its high-yield savings rate and its commitment to helping customers manage their finances more effectively.
Fintech

Company Stage

N/A

Total Funding

$66.7M

Founded

2022

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

44%

1 year growth

44%

2 year growth

44%
Locations
United States
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Communications
Marketing
CategoriesNew
Business & Strategy
Requirements
  • 10-12+ years of experience in digital media
  • Expert in full funnel media strategy and execution
  • Analytical expertise to interpret campaign and channel data
  • Strong acumen with paid campaign tools
  • Experience developing effective working relationships with internal and external teams
  • Ability to thrive in a fast-paced environment and perform well under pressure
  • Understanding of working in a regulated industry
Responsibilities
  • Supporting performance marketing initiatives to acquire new customers
  • Managing paid media channels and launching marketing tests
  • Managing paid campaign timelines and budgets
  • Briefing and partnering with brand and creative teams
  • Owning management of tracking and reporting for campaign performance
  • Working closely with media agency to implement paid media optimizations
  • Sharing paid media best practices and seeking out opportunities to improve processes
Desired Qualifications
  • Experience within fintech industry
  • Experience in app marketing
  • Experience with data tracking platforms and marketing automation tools
  • Knowledge of full paid social landscape and search copy and design
  • Demonstrated project management skills
  • Excellent communication skills
  • Adaptability, resourcefulness, and attention to detail