Full-Time

Digital Web Analyst

Epitec

501-1,000 employees

No salary listed

Detroit, MI, USA

In Person

Category

Consulting (2)
,

Required Skills

JavaScript

HTML/CSS

Excel/Numbers/Sheets

Google Analytics

PowerPoint/Keynote/Slides

Requirements

Bachelors Degree in related field
Minimum of three (3) years experience in related field
Excellent written and verbal communications skills
Strong analytical skills, independent worker, deadline driven, advanced presentation skills, and research skills
Advanced knowledge of MS Office products, particularly Excel and PowerPoint
Experience using and implementing reporting and statistical tools such as, but not limited to Webtrends, Omniture, and Google Analytics
Experience with HTML and some basic understanding of Java scripting
Demonstrated experience in web page construction and web site maintenance
Thorough understanding of Web usability principals and methodology
Ability to create and maintain scorecards and scoring methodologies to measure web performance and success metrics
Experience with benchmarking industry trends, competitive companies and new ideas in the Digital landscape
Ability to present data driven solutions and ideas for unique challenges within the Digital channel

Responsibilities

Deliver consulting assignments, presentations, written papers, extended projects and other direct client interactions
Deliver web analytic plans for business segments including communications on results and leadership presentations around the findings
Coordinate web analysis and planning in support of digital execution initiatives with appropriate internal business units and departments across organization
Understand the healthcare industry from a member, agent and provider perspective
Digital research will be conducted by reading, networking with clients, industry contacts, evaluating and analyzing information, conducting interviews, conducting focus groups and various other methods
Respond to phone and email inquiries about topic areas involved with relevant digital facts, including statistical data about the web site performance
Understanding of the communications industry including print, advertising, interactive marketing trends
Discover underperforming areas of the site or opportunities to improve performance and enhance customer's online experience
Participate in and contribute to various corporate marketing and corporate communications workgroups

Job Description

Deliver consulting assignments, presentations, written papers, extended projects and other direct client interactions.

Deliver web analytic plans for business segments including communications on results and leadership presentations around the findings.

Coordinate web analysis and planning in support of digital execution initiatives with appropriate internal business units and departments across organization.

Understand the healthcare industry from a member, agent and provider perspective.

Digital research will be conducted by reading, networking with clients, industry contacts, evaluating and analyzing information, conducting interviews, conducting focus groups and various other methods.

Respond to phone and email inquiries about topic areas involved with relevant digital facts, including statistical data about the web site performance.

Understanding of the communications industry including print, advertising, interactive marketing trends.

Discover underperforming areas of the site or opportunities to improve performance and enhance customer?s online experience.

Participate in and contribute to various corporate marketing and corporate communications workgroups.

Qualifications

Bachelors Degree in related field.

Minimum of three (3) years experience in related field.

Excellent written and verbal communications skills.

Strong analytical skills, independent worker, deadline driven, advanced presentation skills, and research skills.

Advanced knowledge of MS office products, particularly Excel and PowerPoint.

Experience using and implementing reporting and statistical tools such as, but not limited to Webtrends, Omniture, and Google Analytics.

Experience with HTML and some basic understanding of Java scripting.

Demonstrated experience in web page construction and web site maintenance.

Thorough understanding of Web usability principals and methodology.

Ability to create and maintain scorecards and scoring methodologies to measure web performance and success metrics.

Experience with benchmarking industry trends, competitive companies and new ideas in the Digital landscape.

Ability to present data driven solutions and ideas for unique challenges within the Digital channel.

Additional Information

All your information will be kept confidential according to EEO guidelines.

Epitec

View Company Profile

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Southfield, Michigan

Founded

1978

Simplify's Take

What believers are saying

Partners with Fortune 500 in automotive, finance, tech, manufacturing, energy, healthcare.
National presence spans Chicago, Dallas, San Francisco beyond Michigan headquarters.
Offers contract-to-hire, direct-hire, managed services across IT, engineering.

What critics are saying

ShiftPixy undercuts IT margins 20-30% via gig platform in 6-12 months.
Insight Global steals 15-20% IT contracts using AI matching in 12-18 months.
Tandym Group diverts 10-15% automotive placements via Michigan acquisitions in 9-15 months.

What makes Epitec unique

Epitec selected for AGS 2023 North American Strategic Suppliers program.
Woman-owned firm won four MMSDC Ace Awards and 2023 Best & Brightest recognition.
Appointed Rebecca Bray as president to lead staffing operations.

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Your Connections

People at Epitec who can refer or advise you

Company News

Epitec

Oct 18th, 2023

Better and Brighter Together

Epitec, Inc. is so thrilled to have received the National Elite Award for the Best and Brightest companies to work for in Metro Detroit.

Epitec

Jul 21st, 2023

Epitec wins Chicago Best and Brightest award for second consecutive year

Epitec wins Chicago Best and Brightest award for second consecutive year.

Epitec

Mar 14th, 2023

Epitec Selected for AGS 2023 Strategic Supplier Program

Epitec is a recipient of four MMSDC Ace Awards, and in 2023, the company was recognized as a National Best & Brightest Companies to Work For as well as a Brilliance and Iconic award winner in the Metro Detroit program.

Staffing Industry Analysts

Jan 13th, 2023

People: Epitec, Fusion, Tandym Group, Medicus Healthcare, MeeDerby, ShiftPixy, Insight Global, Bullhorn, Raines, Cambria Consulting

Epitec, a woman-owned staffing firm, appointed Rebecca Bray as president.

Epitec

Jul 19th, 2022

Epitec, Inc. recognized as 2020 Best and Brightest Companies to Work For award

Epitec is excited to receive Dallas Fort Worth’s 2020 Best and Brightest Companies to Work For award.