Full-Time
Posted on 3/7/2025
Data-driven platform for TV advertising optimization
$70k - $100k/yr
Junior, Mid
San Francisco, CA, USA
Hybrid RTO of 2 days per week. THIS IS AN IN-OFFICE POSITION
Tatari transforms TV advertising by making it measurable and manageable like digital advertising. The company provides a platform that allows clients to buy, measure, and optimize their TV ad campaigns using real-time data and advanced analytics. This enables businesses from various sectors, such as health and consumer goods, to make informed decisions about their advertising strategies and effectively reach their target audiences. Unlike traditional TV advertising methods, Tatari's approach focuses on data-driven insights, allowing clients to identify the best networks and program mixes for their campaigns. The company charges clients for access to its platform and services, which include performance measurement and flexible campaign management. Tatari's goal is to improve TV advertising performance by applying the principle that measurement leads to improvement, continuously refining their platform based on client feedback.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
San Francisco, California
Founded
2016
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Competitive salary
Stock options
100% health insurance premium coverage
Unlimited PTO & sick days
Snacks, drinks, & catered lunches
Team building events
$1000 annual continued education benefit
$500 WFH reimbursement
$125 pre-tax monthly stipend to spend on whatever you want
Annual mental health awareness app reimbursement
FSA & commuter benefits
Monthly Company Wellness Day Off (During WFH)
SAN FRANCISCO, May 29, 2025 (GLOBE NEWSWIRE) - Tatari, the leading platform for buying and measuring advertising across convergent TV, today announced the appointment of Raïssa Nébié as Senior Vice President of Finance.
SAN FRANCISCO, Nov. 28, 2023 (GLOBE NEWSWIRE) -- TheViewPoint (TVP), a connected television monetization platform, today announced a newly expanded partnership with FreeWheel, a global technology platform for the television advertising industry.The two companies have partnered to introduce a new way for streaming platforms to modernize their ad sales through automation while also building a clearer demand path. Integrating with TVP Direct enables publishers working with FreeWheel to gain greater operational efficiency (which supports automation and scale), robust data security, and real-time reporting for optimization.Another key component: This partnership offers 200+ brands an opportunity to bypass exchanges when buying TV ad inventory, bridging the gap between supply and demand.“CTV publishers need technology so that they can scale, work faster, gain a granular understanding of their demand and eliminate errors,” said Daniel Elad, Chief Strategy Officer, TheViewPoint. “This integration gives sellers using TVP Direct more automation and the most pure form of supply path optimization. At the same time, we’re helping the ecosystem minimize the ad tech tax by building an end-to-end system that directly connects advertisers with premium inventory.”“At FreeWheel, we are committed to finding, creating and innovating new solutions that help buyers and sellers navigate today’s complex and quickly evolving TV ad ecosystem,” said Jon Mansell, VP, U.S. Head of Demand, FreeWheel
Tatari's sister company, TheViewPoint, a Connected TV (CTV) monetization platform, was named an honorable mention in the Best Seller-Focused Technology category.
Based on the report, Tatari has recently been awarded AdExchanger's Most Innovative TV Advertising Technology Award in 2023.
Tatari, a leading platform for buying and measuring advertising across both linear and streaming TV, announced the launch of Vault, a new sister company focused on privacy-first technology solutions for connected TV (CTV) advertising.