Full-Time

Paid Search Manager

Google Led Growth

Posted on 10/8/2024

Hello Fresh

Hello Fresh

10,001+ employees

Meal kit delivery service with fresh ingredients

Food & Agriculture

Compensation Overview

$97.5k - $130kAnnually

Senior

Toronto, ON, Canada + 1 more

More locations: New York, NY, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Google AdWords
Data Analysis
Requirements
  • A bachelor’s degree with a strong academic record and proven relevant experience in a performance marketing or highly commercial role.
  • 5 years of experience in Paid Search, either from an agency or client-side role.
  • Knowledge of Paid Search bidding, targeting, and optimization.
  • Familiarity with tag management & app tracking setup and troubleshooting is a plus.
  • Experience working with performance marketing metrics and platform reporting.
  • Strong analytical ability and problem-solving skills. Able to use data to optimize day-to-day performance.
  • Strong organizational skills and project management ability.
  • Google and Bing Ads certified.
Responsibilities
  • Serve as the primary point of contact for internal and external teams, overseeing all aspects of campaign management, budgeting, and weekly optimization (including Google and Bing across text search, Display, YouTube, PMAX, Shopping, and App Install).
  • Manage internal/external junior team members on daily campaign management and conduct QA process.
  • Assist in strategically planning, executing, and optimizing paid search campaigns.
  • Align campaign performance with business goals on a daily level, focusing on activation, retention, and reactivation metrics.
  • Regularly analyze and report on campaign KPIs to key stakeholders during monthly and quarterly business reviews.
  • Analyze & report on campaign KPIs to key stakeholders during monthly and quarterly business reviews.
  • Partner with internal teams to optimize campaign performance; e.g. Creative, BI, CRM, etc.— (targeting, optimization, creative direction, etc.).
  • Conduct advanced A/B tests (pricing, bidding, and creatives) and provide comprehensive analysis to identify business opportunities.

HelloFresh offers a meal kit delivery service that provides fresh, pre-portioned ingredients and easy-to-follow recipes to customers' homes. The subscription model allows users to select from various meal plans tailored to their dietary preferences, with the flexibility to skip weeks or cancel anytime. What distinguishes HelloFresh from competitors is its emphasis on fresh, seasonal produce and sustainable sourcing. The company's goal is to simplify meal preparation while promoting healthy eating and environmentally responsible choices.

Company Stage

IPO

Total Funding

$382.1M

Headquarters

Berlin, Germany

Founded

2011

Growth & Insights
Headcount

6 month growth

4%

1 year growth

40%

2 year growth

48%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for plant-based meal kits supports HelloFresh's health-focused offerings.
  • Advancements in sustainable packaging align with HelloFresh's commitment to eco-friendly practices.
  • Expansion of e-commerce provides opportunities for HelloFresh to reach a broader audience.

What critics are saying

  • Potential child labor violations could damage HelloFresh's brand reputation.
  • Closure of a UK site threatens 900 jobs, risking operational disruptions.
  • Activist investor involvement may lead to destabilizing strategic changes.

What makes Hello Fresh unique

  • HelloFresh offers pre-portioned ingredients, eliminating meal planning and grocery shopping.
  • The company provides diverse meal plans, catering to various dietary preferences.
  • HelloFresh focuses on fresh, seasonal produce and sustainable sourcing, appealing to eco-conscious consumers.

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Benefits

Competitive Salary & 401k

Generous Parental leave & Flexible PTO

Health, vision, & dental insurance

75% discount on HelloFresh Subscription

Snacks, coffee, & catered lunches

Company sponsored outings

INACTIVE