Full-Time

Paid Search Manager

Google Led Growth

Confirmed live in the last 24 hours

Hello Fresh

Hello Fresh

10,001+ employees

Meal kit delivery service with fresh ingredients

Food & Agriculture
Consumer Goods

Compensation Overview

$97.5k - $130kAnnually

Senior

Toronto, ON, Canada + 1 more

More locations: New York, NY, USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Google AdWords
Data Analysis
Requirements
  • A bachelor’s degree with a strong academic record and proven relevant experience in a performance marketing or highly commercial role.
  • 5 years of experience in Paid Search, either from an agency or client-side role.
  • Knowledge of Paid Search bidding, targeting, and optimization.
  • Familiarity with tag management & app tracking setup and troubleshooting is a plus.
  • Experience working with performance marketing metrics and platform reporting.
  • Strong analytical ability and problem-solving skills. Able to use data to optimize day-to-day performance.
  • Strong organizational skills and project management ability.
  • Google and Bing Ads certified.
Responsibilities
  • Serve as the primary point of contact for internal and external teams, overseeing all aspects of campaign management, budgeting, and weekly optimization (including Google and Bing across text search, Display, YouTube, PMAX, Shopping, and App Install).
  • Manage internal/external junior team members on daily campaign management and conduct QA process.
  • Assist in strategically planning, executing, and optimizing paid search campaigns.
  • Align campaign performance with business goals on a daily level, focusing on activation, retention, and reactivation metrics.
  • Regularly analyze and report on campaign KPIs to key stakeholders during monthly and quarterly business reviews.
  • Analyze & report on campaign KPIs to key stakeholders during monthly and quarterly business reviews.
  • Partner with internal teams to optimize campaign performance; e.g. Creative, BI, CRM, etc.— (targeting, optimization, creative direction, etc.).
  • Conduct advanced A/B tests (pricing, bidding, and creatives) and provide comprehensive analysis to identify business opportunities.

HelloFresh offers a meal kit delivery service that provides fresh, pre-portioned ingredients and easy-to-follow recipes to customers' homes. The subscription model allows users to choose from various meal plans tailored to dietary preferences, with the flexibility to skip weeks or cancel anytime. What distinguishes HelloFresh from competitors is its commitment to fresh, seasonal produce and sustainable sourcing. The goal is to simplify meal preparation while promoting healthy eating and environmentally responsible choices.

Company Stage

IPO

Total Funding

$382.1M

Headquarters

Berlin, Germany

Founded

2011

Growth & Insights
Headcount

6 month growth

12%

1 year growth

26%

2 year growth

48%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnerships with brands like Colavita and Hidden Valley Ranch enhance HelloFresh's menu diversity and customer appeal.
  • Collaborations with organizations like No Kid Hungry highlight HelloFresh's commitment to social responsibility, potentially boosting its brand image.
  • The creation of 300 jobs at a new distribution center indicates potential for growth and expansion.

What critics are saying

  • The closure of distribution centers and significant layoffs suggest potential financial instability and declining sales.
  • Fines for electronic marketing violations could damage HelloFresh's reputation and lead to increased regulatory scrutiny.

What makes Hello Fresh unique

  • HelloFresh's focus on fresh, pre-portioned ingredients and easy-to-follow recipes sets it apart from traditional grocery delivery services.
  • The company's commitment to sustainability and seasonal produce appeals to environmentally conscious consumers, unlike some competitors who may not prioritize these values.
  • HelloFresh's flexible subscription model, allowing customers to skip weeks or cancel anytime, offers greater convenience compared to more rigid meal kit services.

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Benefits

Competitive Salary & 401k

Generous Parental leave & Flexible PTO

Health, vision, & dental insurance

75% discount on HelloFresh Subscription

Snacks, coffee, & catered lunches

Company sponsored outings