Growth Marketing Manager

About Fireworks:
At Fireworks, we are building the future of generative AI infrastructure. Our platform offers the highest-quality AI models with the fastest and most scalable inference capabilities on the market. We’ve been independently benchmarked as the leader in LLM inference speed and are driving innovation with cutting-edge projects such as function calling and multi-modal models. Backed by top investors like Benchmark and Sequoia, our team is a tight-knit group of industry veterans from PyTorch and Google Vertex AI. As we scale, we’re looking for a Growth Marketing Manager to drive our developer-focused marketing initiatives.

Role Overview:
We are seeking a Growth Marketing Manager with a strong focus on developer marketing. In this role, you will build the foundation for marketing automation and campaigns, drive organic growth strategies, and enhance developer engagement through product-led growth (PLG) tactics. Your efforts will be crucial in improving conversion, adoption, and consumption within the developer community, as well as developing and tracking pipeline metrics and managing paid marketing budgets.

Key Responsibilities:

• Developer Marketing Automation & Campaigns: Design, implement, and optimize marketing automation systems tailored to developers. Create and execute targeted campaigns that resonate with the developer community, driving awareness, engagement, and adoption of the Fireworks platform.

• Organic Growth Strategies: Develop and implement organic growth strategies to attract developers, including SEO, technical content marketing, developer community engagement, and open-source contributions. Focus on building a sustainable presence in the developer ecosystem.

• Developer Journey Optimization: Analyze the developer journey from initial awareness to long-term adoption. Identify opportunities to improve conversion rates and increase engagement at each stage, using insights to inform product-led growth initiatives.

• Product-Led Growth: Leverage PLG tactics specifically designed for developers to drive deeper product adoption and usage. Implement strategies that encourage hands-on engagement with Fireworks’ tools and features.

• Pipeline Development & Tracking: Collaborate with the sales and product teams to develop and track a developer-focused pipeline. Use data-driven insights to refine marketing efforts and ensure high-quality lead generation and nurturing.

• Paid Budget Management: Manage and optimize the paid marketing budget to maximize ROI, focusing on channels and platforms that are most effective for reaching developers, such as specialized tech forums, developer-focused social media, and search advertising.

Minimum Qualifications:

• Bachelor’s degree in marketing, business, or a related field, or equivalent practical experience.

• 5-7 years of experience in growth or developer marketing, preferably in the developer products or SaaS industry.

• Proven experience with marketing automation tools and CRM systems.

• Strong understanding of SEO, technical content marketing, and community-driven growth strategies.

• Experience in driving product-led growth initiatives focused on developers and optimizing the developer journey.

• Strong analytical skills, with the ability to interpret data and make data-driven decisions.

• Excellent communication and project management skills.

Preferred Qualifications:

• Experience in the AI or machine learning industry, with a strong understanding of developer needs and generative AI technologies.

• Previous experience in a high-growth startup environment.

• Demonstrated ability to manage and optimize paid media campaigns targeting developers.

• Experience working with sales teams on developer-focused pipeline development and lead nurturing.

• Proficiency in data analysis tools such as Google Analytics, SQL, or similar.

Why Fireworks?

• Innovative Environment: Be part of a team at the forefront of AI technology, pushing the boundaries of what’s possible.

• Career Growth: As a key member of our marketing team, you’ll have significant opportunities for growth and impact within the developer community.

• Collaborative Culture: Work with a talented, driven team in a fast-paced, supportive environment.

If you’re passionate about developer marketing and have the skills to drive growth through innovative strategies, we’d love to hear from you!