Product Marketing Manager
Confirmed live in the last 24 hours

201-500 employees

Family management software
Palo Alto, CA, USA
Experience Level
Desired Skills
Growth & Marketing
  • Bachelor's Degree
  • 4+ years of work experience preferably in consumer tech, CPG or service-oriented organization at a startup or mid-sized early stage company
  • Ability to thrive in a fast-moving, dynamic and growth-oriented environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right
  • Demonstrated cross-functional teamwork and project management experience
  • Experience conducting, synthesizing and sharing consumer research
  • Experience translating quantitative and qualitative data into communication strategies across multiple personas
  • Experience creating and launching external marketing or communications campaigns
  • Experience briefing creative and content creation teams
  • Experience building social media, influencer marketing, and/or other online community programs
  • Comfortable presenting to executive level leadership (nice to have)
  • Work closely with our Commercial, Marketing and Product teams on packaging and pricing models
  • Define key messaging and value proposition for employers purchasing Yohana as an employee benefit
  • Identify key tactics, tools and materials needed to successfully pitch, land and expand our B2B2C relationships in partnership with our Commercial and Product teams and the rest of the Marketing organization
  • Own employer activation through the stages of the client journey, from initial inquiries through refinement, onboarding and ultimately employee socialization
  • Recommend and ultimately own the briefs and projects that inspire creative teams to deliver smart, high quality marketing materials across the end-to-end experience
  • Own the commercial market analysis and competitive landscape; be able to communicate product differentiators and market whitespace across internal teams and functions