At Yohana, we’re finding new ways for technology and design to lighten our loads, reclaim our time, and improve our well-being. We want it all. A career and home. Family and friends. Health and wellness. But actually having it all can leave us feeling overloaded. And research shows it. 43% of people struggle with decision-making. 66% say overload affects their work, and 62%, their interpersonal relationships.
Technology was supposed to help by making us more efficient. But the faster we get things done, the more we take on, and our well-being falls to the bottom of the list. Yohana is on a mission to make balance a priority – and do it joyfully.
It’s a meaningful product challenge: helping society reclaim time and make space for joy through technology and design. That’s what the team at Yohana is solving for every day, and we have a lot of fun doing it. With leadership from big tech like Google, Apple, Microsoft, and hypergrowth startups like Nest, Waymo, TaskRabbit, and Casper, we’re motivated to make the world a happier place. Join us!
Yohana is a wholly owned subsidiary of Panasonic Inc. Our unique positioning as a start-up within a global Consumer Electronics and Services company makes this opportunity one that is rich with world-class capability and game-changing possibilities.
About The Role:
We’re seeking an experienced Product Marketing Manager to drive market success in the Enterprise/B2B2C category. You will work closely with our incoming Head of Product Marketing to craft messaging, positioning and most importantly internal activation programs to drive service activation targets. This individual will serve as a Yohana product/brand ambassador both internally and externally.
The ideal individual should possess a unique blend of strategic thought and detailed tactical execution. On the strategic front, this person will serve as a liaison between our brand marketing/creative teams and product teams to ensure we are aligned on product features, marketing communication and our overall value proposition.
Yohana is able to employ individuals who reside in (or that are willing to relocate to) the following states: Arizona, California, Colorado, Idaho, Nevada, Oregon, Texas, and Washington.
What You’ll Get To Do:
- Work closely with our Commercial, Marketing and Product teams on packaging and pricing models
- Define key messaging and value proposition for employers purchasing Yohana as an employee benefit
- Identify key tactics, tools and materials needed to successfully pitch, land and expand our B2B2C relationships in partnership with our Commercial and Product teams and the rest of the Marketing organization
- Own employer activation through the stages of the client journey, from initial inquiries through refinement, onboarding and ultimately employee socialization
- Recommend and ultimately own the briefs and projects that inspire creative teams to deliver smart, high quality marketing materials across the end-to-end experience
- Own the commercial market analysis and competitive landscape; be able to communicate product differentiators and market whitespace across internal teams and functions
What You’ll Bring:
- Bachelor’s Degree
- 4+ years of work experience preferably in consumer tech, CPG or service-oriented organization at a startup or mid-sized early stage company
- Ability to thrive in a fast-moving, dynamic and growth-oriented environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right
- Demonstrated cross-functional teamwork and project management experience
- Experience conducting, synthesizing and sharing consumer research
- Experience translating quantitative and qualitative data into communication strategies across multiple personas
- Experience creating and launching external marketing or communications campaigns
- Experience briefing creative and content creation teams
- Experience building social media, influencer marketing, and/or other online community programs
- Comfortable presenting to executive level leadership (nice to have)
What We Offer:
The future of work at Yohana is flexibility. Like many other leading Silicon Valley based businesses, we follow a hybrid workplace model post-pandemic. We believe this model is consistent with our goals of fostering a highly collaborative culture, promoting employee well-being, and developing a workplace that is engaging, equitable, and innovative.
Local (Bay Area) employees are expected to come into the office on Mondays & Wednesdays and optional on the other days of the week. Fully remote (Work From Home) employment may be available for select positions.
This position is eligible for participation in the Yohana’s employee bonus program. Grade level and salary ranges are determined primarily through the scope and complexity of the role along with a review of the applicant’s experience and skills, as well as alignment with geographic market data and equity with other team members.
Employee benefits include:
- Opportunity to join a hyper-growth startup on a mission to make well-being attainable for modern families
- Competitive compensation
- Comprehensive benefits (Medical, Dental, Vision, HSA, FSA)
- 401(k) with employer match
- Life & Short Term Disability Insurance
- Supplemental Medical Coverage
- Unlimited PTO
- 12 Company Holidays
- Paid Maternity & Parental Leave
- Paid Caregiver Leave
- Employee Assistance Program
- Group and 1-on-1 Career Coaching
- Pet Insurance
- Casual Dress Code
- Catered Lunch & Snacks
- Discounts on Panasonic products
- Company Social Events
We are proud to be an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, sex, sexual orientation, national origin, disability status, protected veteran status, and any other characteristic protected by law or company policy. All qualified individuals are required to perform the essential functions of the job with or without reasonable accommodation. Pre-employment drug testing is required for safety sensitive positions or as may otherwise be required by contract or law. All candidates must have valid authorization to work in the U.S. Thank you for your interest.
