Head of Digital and Demand Gen

Posted on 3/17/2023

INACTIVE

51-200 employees

Advanced AI-powered speech transcription and understanding service

Company Overview

Deepgram stands out as a leading AI company with a focus on understanding human language, providing developers with advanced speech AI transcription and understanding capabilities through a simple API call. The company's models offer fast, accurate transcription, summarization, sentiment analysis, and topic detection, and can be used in any programming language, making it highly adaptable for diverse use cases. As a proud NVIDIA partner and Y Combinator company, Deepgram has secured significant funding, demonstrating its industry leadership and potential for growth in the AI Speech Understanding sector.

AI & Machine Learning

B2B

Company Stage

Series B

Total Funding

$103.3M

Founded

2015

Headquarters

San Francisco, California

Growth & Insights

Headcount

6 month growth

↓ -8%

1 year growth

↓ -7%

2 year growth

↓ -5%

Locations

Remote

Experience Level

Entry

Junior

Mid

Senior

Expert

Requirements

Enjoy collaborating with Marketing Ops to ensure we're always in sync with campaigns, execution, customer journey, etc
Are constantly optimizing and personalizing web experiences to increase lead conversions and decrease time to sale
Have experience building and owning a strong framework for analytics and continuous testing and optimization of landing pages and overall website
A strong background in digital, content, marketing technology, and performance marketing
An analytical, problem-solver mentality with a track record of “test & learn” mindset
Management experience
A strong track record of building, managing, and coaching high-performance teams. You are a magnet for top talent
Experience in a hyper-growth company

Responsibilities

Own the strategy and roadmap for the delivery, evolution, and scaling of our web presence across segments, personas, product offerings, industries, new markets, etc
Work closely with our design team, contractors, and agency partners to executive on our roadmap
Own end-to-end our content strategy for gated content and experiences that will drive significant conversion
Lead SEO and develop our roadmap of new pages and experiences to grow our organic reach. Leverage the content and product marketing team to create the right content for our audience
Run a robust webinar program that supports both customer acquisition, upsell, and customer retention
Own our social media, community, and reputation management programs and strategy
Own our self-serve funnel from click to revenue
Measure and report on full funnel, including how we do attribution
Define KPIs and implement enterprise level measurement, analytics, benchmarking, and reporting methods to gauge success for digital programs
Own performance marketing and paid acquisition

We’re looking for a hands-on digital and demand generation marketing leader with a passion for taking our website, digital channels and growth programs to the next level.

Our website needs to serve as the centerpiece of our brand, communicate our message to the right personas, and help convert pipeline to drive business growth. The ideal candidate will be experienced in web technology, obsessive about measuring results, and proven in their ability to balance building strategic plans and rolling up their sleeves to get work done.

You will play a key role in rapidly growing reach, engagement, pipeline, revenue, and eventually customer retention and expansion by creating valuable content and experiences. Your focus will be on leveraging digital channels at each stage of the marketing funnel to achieve that.

What You’ll Do

Own the strategy and roadmap for the delivery, evolution, and scaling of our web presence across segments, personas, product offerings, industries, new markets, etc.
Work closely with our design team, contractors, and agency partners to executive on our roadmap
Own end-to-end our content strategy for gated content and experiences that will drive significant conversion
Lead SEO and develop our roadmap of new pages and experiences to grow our organic reach. Leverage the content and product marketing team to create the right content for our audience.
Run a robust webinar program that supports both customer acquisition, upsell, and customer retention
Own our social media, community, and reputation management programs and strategy
Own our self-serve funnel from click to revenue
Measure and report on full funnel, including how we do attribution
Define KPIs and implement enterprise level measurement, analytics, benchmarking, and reporting methods to gauge success for digital programs
Own performance marketing and paid acquisition

You’ll Love This Role If You

Enjoy collaborating with Marketing Ops to ensure we’re always in sync with campaigns, execution, customer journey, etc.
Are constantly optimizing and personalizing web experiences to increase lead conversions and decrease time to sale
Have experience building and owning a strong framework for analytics and continuous testing and optimization of landing pages and overall website

It’s Important To Us That You Have

A strong background in digital, content, marketing technology, and performance marketing
An analytical, problem-solver mentality with a track record of “test & learn” mindset
Management experience

It Would Be Great if You Had

A strong track record of building, managing, and coaching high-performance teams. You are a magnet for top talent
Experience in a hyper-growth company

Deepgram’s end-to-end deep neural network is revolutionizing the speech-to-text (STT) market and taking on the big guys. We’re redefining what companies can do with voice technology by offering a platform with AI architectural advantage, not legacy tech retrofitted with AI. We’ve raised over $86 million and have been recognized as an Inc. Best Workplace (2021 and 2022), a Forbes Top 50 AI Company to Watch (2021), and a CB Insights Top 100 AI Startup (2021), among others.

Our tech advantage is end-to-end deep learning, but our strength lies in our diversity of people, ideas, and experiences that allow our company to create amazing STT products for people who are true innovators in the field. We believe every voice should be heard—and understood—from our transcriptions to our customers to our employees. Come join our revolution to unlock the power of voice technology for everyone. We want to hear what you’ve got to say!