Head of Digital and Demand Gen
Posted on 3/17/2023
INACTIVE
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Requirements
  • Enjoy collaborating with Marketing Ops to ensure we're always in sync with campaigns, execution, customer journey, etc
  • Are constantly optimizing and personalizing web experiences to increase lead conversions and decrease time to sale
  • Have experience building and owning a strong framework for analytics and continuous testing and optimization of landing pages and overall website
  • A strong background in digital, content, marketing technology, and performance marketing
  • An analytical, problem-solver mentality with a track record of “test & learn” mindset
  • Management experience
  • A strong track record of building, managing, and coaching high-performance teams. You are a magnet for top talent
  • Experience in a hyper-growth company
Responsibilities
  • Own the strategy and roadmap for the delivery, evolution, and scaling of our web presence across segments, personas, product offerings, industries, new markets, etc
  • Work closely with our design team, contractors, and agency partners to executive on our roadmap
  • Own end-to-end our content strategy for gated content and experiences that will drive significant conversion
  • Lead SEO and develop our roadmap of new pages and experiences to grow our organic reach. Leverage the content and product marketing team to create the right content for our audience
  • Run a robust webinar program that supports both customer acquisition, upsell, and customer retention
  • Own our social media, community, and reputation management programs and strategy
  • Own our self-serve funnel from click to revenue
  • Measure and report on full funnel, including how we do attribution
  • Define KPIs and implement enterprise level measurement, analytics, benchmarking, and reporting methods to gauge success for digital programs
  • Own performance marketing and paid acquisition
Deepgram

51-200 employees

AI Speech-to-Text platform
Company Overview
Deepgram’s mission is to unlock the power of voice data with their easy speech API platform that unlocks real-world audio with deep learning. The company’s platform delivers powerful transcription with understanding for diariziation, summarization, language detection, and topic detection.
Benefits
  • Comprehensive Health Plans
  • FSA Health Matching up to $1,000
  • Work from Home Ergonomic Stipend
  • Healthy Food & Snacks in offices
  • Community Groups
  • Unlimited Vacation
Company Core Values
  • Be You
  • Put the Customer First
  • Be Curious
  • Grow Together
  • Be Human
  • Think smart. Act fast.