Full-Time
Senior Manager
Web Strategy
Posted on 8/7/2024
Attentive
1,001-5,000 employees
Personalized SMS marketing solutions for businesses
Compensation Overview
$136k - $150kAnnually
Senior
Remote in USA
- 5-7 years of experience managing B2B-focused websites with a strong emphasis on strategic planning and leadership
- Proficiency with tools such as Mutiny or Optimizely for strategic conversion rate optimization
- Demonstrated ability to lead cross-functional teams with an action-oriented approach
- Excellent verbal and written communication skills, proficient in writing and editing strategic copy
- A self-starter with the ability to own and strategically manage multiple projects and campaigns from inception to completion
- Strong analytical skills with the ability to make data-driven decisions
- Exceptional organizational skills with the ability to manage projects and communicate strategic plans effectively
- Ability to work strategically and efficiently with multiple stakeholders, coordinating efforts across various teams
- Establish a forward-looking roadmap for the website that aligns with business goals and drives revenue growth
- Ensure the website delivers an impactful digital experience for prospects and customers by leveraging testing, optimization, and proactive data-driven decisions
- Strategically optimize the website to increase demand and inbound demo requests through a comprehensive test-and-learn roadmap
- Collaborate with Product Marketing to regularly update product and solution messaging
- Work with Growth Marketing and Content teams to ensure website content is personalized, targeting visitors through web personalization based on their stage in the buyer’s journey
- Develop processes for website and landing page optimization, ensuring strategies are robust and systematic
- Consistently analyze website performance, establish measurable objectives for web experiences, and optimize user behavior to deliver goals
- Develop a process for planning and partnering with cross-functional stakeholders on updates, changes, and new releases to attentive.com, ensuring deadlines are strategically set and met
Attentive provides personalized SMS marketing solutions that help businesses, especially eCommerce and DTC brands, engage their customers through targeted text messaging. The platform uses APIs and webhooks to allow businesses to easily create and manage custom SMS campaigns. Unlike its competitors, Attentive operates on a subscription-based model, offering various features and premium options for customization, which helps ensure steady revenue while enhancing customer engagement. The company's goal is to strengthen customer relationships and drive revenue growth through effective SMS marketing.
Company Stage
Series E
Total Funding
$1.3B
Headquarters
New York City, New York
Founded
2016
6 month growth
↑ 9%1 year growth
↑ 14%2 year growth
↑ 3%
Simplify's Take
What believers are saying
- Attentive's rapid growth, including a 128% revenue increase in the UK, highlights its strong market demand and potential for expansion.
- Strategic partnerships, like those with ParTech, enhance Attentive's capabilities and market reach, particularly in the restaurant industry.
- The recent $7 million Series A funding round will likely accelerate the development of AI-driven products, boosting innovation and market leadership.
What critics are saying
- The competitive landscape of SMS marketing is intense, with new entrants like Textla aiming to democratize the space.
- Reliance on AI-driven personalization could face challenges if there are technological hiccups or data privacy concerns.
What makes Attentive unique
- Attentive's focus on personalized SMS marketing for eCommerce and DTC brands sets it apart from broader digital marketing platforms.
- The integration of advanced technologies like APIs and webhooks ensures seamless and efficient messaging, enhancing user experience.
- Attentive's AI-driven solutions, such as AI Journeys and AI Pro, offer hyper-personalized interactions that competitors struggle to match.
Benefits
Generous PTO
Medical, Dental, & Vision Insurance
Daily Lunch Delivery Credit
Equity
Remote Work & Wellness Benefits
Company-Wide Events & Employee-Led Activities