B2C / Pull-through Marketing Manager
Employer Channel
Posted on 2/9/2024
INACTIVE
GRAIL

1,001-5,000 employees

Designs cancer screening tests
Company Overview
GRAIL's mission is to detect cancer early, when it can be cured. They are working to change the trajectory of cancer mortality and bring stakeholders together to adopt innovative, safe, and effective technologies that can transform cancer care.
Data & Analytics

Company Stage

N/A

Total Funding

$11B

Founded

2016

Headquarters

Menlo Park, California

Growth & Insights
Headcount

6 month growth

4%

1 year growth

8%

2 year growth

22%
Locations
Menlo Park, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Data Analysis
CategoriesNew
Growth & Marketing
Requirements
  • BA/BS with a minimum of 8 years of experience or a Masters/PhD degree with a minimum of 6 years of experience
  • Experience marketing a solution to payers and/or self-insured employers, with payer experience preferred
  • Experience in B2C marketing in healthcare, with experience in partnerships, customer success, and business development desired
  • Experience with effectively communicating to customers, particularly with HR and/or Benefits decision makers and day-to-day administrators
  • Experience developing content and messaging targeted at employees supported by Employer health plans and/or enterprise benefits buying environments
  • Experience with B2C marketing channels and formats (search, social, content marketing, customer journeys, and email/marketing automation)
  • Proven ability to collaborate and work cross-functionally in a matrixed, fast-paced environment
  • Strong interpersonal, organizational, analytical, communication, and presentation skills
  • Willingness and ability to travel as needed, approximately 15%
Responsibilities
  • Serve as a passionate steward, highly focused on evolving consumer trends, changes in competitor brand positioning and best practices within the healthcare and benefits landscape
  • Develop and lead a disciplined, data-driven, goal-focused DTC/DTP (employee/patient) marketing planning, and a creative GTM plan that provides clear performance metrics and can be continually optimized based on real-time outcomes
  • Partner with internal and external centers of excellence to develop, launch, and measure new capabilities to unlock scalable marketing solutions
  • Lead marketing efforts to drive engagement and utilization of employer onsite events and the Gallier Mobile Tour
  • Lead day-to-day development and execution of campaigns, tactics, and programs to drive employee/patient engagement, utilization, and loyalty
  • Help lead the process of leveraging customer and patient insights to create compelling creative across a broad spectrum of communication tools, channels, and tactics, that engage the target, and drive action
  • Ensure communications are targeted and logically sequenced across targeted employee channels and touch points
  • Develop employer channel metrics and corresponding benchmarks to assess value through analytics, measure campaign success, and recommend campaign changes based on learnings and results
  • Oversee multi-variant testing to assist in the delivery of exceptional customer experiences, new product launches, personalization, and general communications
  • Track monthly and annual performance
Desired Qualifications
  • MBA is a plus