Director of Marketing and Communications

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Responsible for developing marketing and communication strategies and overseeing implementation of a comprehensive plan in support of those strategies while ensuring alignment and close coordination with any marketing and communication initiatives of the West Virginia University Health System. Responsible for communication to the public via an external website that promotes physician and hospital-based services, as well as promotional materials targeted to the public and referring physicians. Coordinates with local hospital representatives all public events, internal and external communication, outreach to local news media, all marketing initiatives (in tandem and coordination with the Health System), and all community outreach activities. Leads the overall digital strategy for the hospitals and ensures their websites are appropriately maintained and updated with fresh and accurate content. Additional responsibilities include fundraising, charitable giving, and sponsorships of community-based events in coordination with local hospitals.

MINIMUM QUALIFICATIONS:

EDUCATION, CERTIFICATION, AND/OR LICENSURE:

1. Bachelor’s degree in Communications, Journalism, Marketing, English, or a related field.

EXPERIENCE:

1. Ten (10) years’ experience in communications, public relations, marketing, or related field.

PREFERRED QUALIFICATIONS:

EDUCATION, CERTIFICATION, AND/OR LICENSURE:

1. Master’s degree Communications, Journalism, Marketing, English, or a related field.

EXPERIENCE:

1. Three (3) years’ experience in a leadership position in healthcare organization.

CORE DUTIES AND RESPONSIBILITIES: The statements described here are intended to describe the general nature of work being performed by people assigned to this position.  They are not intended to be constructed as an all-inclusive list of all responsibilities and duties.  Other duties may be assigned.

1. Serves as the lead internal communications officer and strategist for identified hospitals and applicable managed/affiliated entities in the local region.

2. Provides strategic internal communications counsel and support; helps identify communication priorities, strategies and tactics, and crafts messages. Also provides support to other leaders, internal groups, committees and employees.

3. Develops strategies in coordination with local hospitals and oversee implementation of comprehensive plans for regular and emergency internal communication.

4. Conducts periodic examinations of communication tactics to determine if they are achieving desired results.

5. Guides development of the organization’s intranet site using a content management system. Also oversees development of new websites that meet organizational needs. Understands best practices, and ensures consistency and effectiveness of presentation for all website elements.

6. Develops and coordinates with local hospitals the publication of employee, physician, and public communications in an effort to promote services.

7. Guides development and management of the public website that promotes the services of identified hospitals.

8. Coordinates with local hospitals the planning and execution of public institutional events, including health fairs, groundbreakings, topping out ceremonies, grand openings and celebrations.

9. Develops and coordinates integrated marketing communication campaigns.

10. Directs a comprehensive, targeted and sustainable community relations program that enhances the organization’s image and increases its visibility and helps improve the health and quality of life of the communities we serve.

11. Places media buys in a variety of formats (print, digital, broadcast, etc.)

12. Oversees and manages department's budget.

PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions

WORKING ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Standard office environment.

SKILLS AND ABILITIES:

1. Skilled and respected communicator with exceptional writing, storytelling and presentation skills, along with sophisticated knowledge of visual media.

2. Excellent understanding of complex and changing healthcare issues, especially related to academic healthcare institutions.

3. Ability to formulate impactful communication strategies, to translate complex issues and topics into understandable language, and to tailor clear and persuasive messages to different audiences across a variety of communication platforms.

4. The professional presence and expertise to engage, build relationships, and provide communications counsel to senior leaders, as well as other leaders, internal groups, committees and employees.

5. Understanding of changing trends and technology in communications and in society, especially relating to an academic healthcare facility.

6. Extensive experience in the development and implementation of strategies and tactics related to corporate communications; public and referring physician communications, including website development; event planning; public relations and marketing; and community relations.

7. Excellent time management and deadline management skills.

8. Ability to manage a budget.

Additional Job Description:

Scheduled Weekly Hours:

40

Shift:

Exempt/Non-Exempt:

United States of America (Exempt)

Company:

BMC Berkeley Medical Center

Cost Center:

512 UH Marketing

Address:

2500 Hospital DriveMartinsburgWest Virginia

Equal Opportunity Employer

West Virginia University Health System and its subsidiaries (collectively "WVUHS") is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. WVUHS strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex (including gender, pregnancy, sexual orientation, and gender identity), age, physical or mental disability, citizenship, past, current, or prospective service in the uniformed services, genetic information, or any other characteristic protected under applicable federal, state, or local law. All WVUHS employees, other workers, and representatives are prohibited from engaging in unlawful discrimination. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.