Full-Time

Senior Search Engine Optimization Associate

Posted on 10/18/2024

Red Ventures

Red Ventures

1,001-5,000 employees

Digital media and services across sectors

Consumer Software
Financial Services
Education
Healthcare
Consumer Goods

Compensation Overview

$90k - $112kAnnually

Senior

Fort Mill, SC, USA + 1 more

More locations: Charlotte, NC, USA

Hybrid work schedule: 3 days in Fort Mill, SC (Tuesdays, Wednesdays, Thursdays) and work from home on Mondays and Fridays.

Category
SEO Marketing
Growth & Marketing
Required Skills
Data Science
Wordpress
SEO
SCRUM
Data Analysis
HTML/CSS
Excel/Numbers/Sheets
Google Analytics
Requirements
  • Ability to work at Red Ventures’ Corporate Headquarters in Fort Mill, SC, three days a week on Tuesdays, Wednesdays, and Thursdays.
  • Ability to work from home on Mondays and Fridays.
  • At least 4 years of SEO experience.
  • At least 1 year of experience in Growth Marketing, Marketing Analytics, Search Engine Optimization, or a similar role.
  • Bachelor’s Degree Required for this role.
  • Strong data analytics skills.
  • Ability to work within Content Management System (CMS) like Wordpress and Storyblok.
  • Ability to collaborate with Bankrate’s Engineering Team to improve the CMS and to improve Technical SEO fixes.
  • Familiar with the Scrum Agile Framework of software development.
  • Ability to use Microsoft Excel and Google Sheets tools like VLOOKUPs and Pivot Tables.
  • Able to pull & manipulate multiple datasets to inform strategy with data.
  • Ability to work with data using tools such as Google Analytics, Looker Studio, Google Tag Manager, and similar reporting platforms.
  • Familiar with a number of SEO suites and tools including: Ahrefs, SEMRush, SEOClarity, Botify, Google Search Console, and Screaming Frog.
  • Comfortable with basic HTML for on-page SEO tactics.
Responsibilities
  • Set Content/On-Page SEO, Technical SEO, and Off-Page SEO strategy from the ground up, collaborating with world-class Editorial, UX, and creative teams.
  • Analyze organic search landscapes to find opportunities that defend industry-leading market share, drive valuable traffic and bottom-line value for the business in collaboration with our experience and business teams.
  • Test, innovate, and build custom solutions with our world-class digital marketing, data science, and big data talent.
  • Leverage proprietary in-house marketing tools to inform strategic decisions with data.
  • Focus on improving brand visibility through organic rankings to drive full funnel visibility via traffic volume, as well as conversions that impact the bottom-line P&L.
  • Keep our sites and pages technically optimized for mobile users and search performance - including information architecture, schema management, semantic HTML, page speed, and other components of crawling and indexing performance.

Red Ventures connects people with information and resources to help them make informed decisions across various sectors, including health, finance, travel, education, technology, and home services. The company provides high-quality content that attracts a large audience, which is then paired with essential services tailored to the needs of its users. For example, it offers in-depth health content, travel advice for meaningful journeys, and a digital mortgage brokerage that simplifies home financing. Red Ventures generates revenue through advertising, affiliate marketing, and lead generation by connecting consumers with service providers and financial products. Its goal is to empower individuals with valuable insights and resources, making it a prominent player in the digital media and services industry.

Company Stage

Late Stage VC

Total Funding

$243.2M

Headquarters

Fort Mill, South Carolina

Founded

2000

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-6%

2 year growth

-16%
Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven content personalization can boost user engagement and conversion rates.
  • Telehealth expansion aligns with Red Ventures' health content growth opportunities.
  • Sustainable travel trends can attract eco-conscious consumers to Red Ventures' travel brands.

What critics are saying

  • Over-reliance on affiliate marketing may lead to revenue fluctuations.
  • HigherEducation.com faces competition in the crowded online education sector.
  • Investment in synthetic media may face regulatory scrutiny over deepfake concerns.

What makes Red Ventures unique

  • Red Ventures excels in creating personalized digital experiences across diverse sectors.
  • The company owns influential brands like Healthline and The Points Guy.
  • Red Ventures' strategic partnerships enhance its content and service offerings.

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