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Senior Director
Content Strategy
Posted on 8/12/2022
INACTIVE
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Asana
Management
Marketing
Social Media
Writing
Requirements
  • You inspire creative teams and encourage innovative ideas and have deep experience in the enterprise SaaS industry
  • You are excited by new challenges and are energized by developing talent
  • You possess a strong portfolio that demonstrates versatility and experience within a range of content formats and a knack for simplifying the complex
  • Experience developing multi-audience, full funnel B2B content journeys and incredible content experiences, as well as the associated KPIs for measuring success of these efforts
  • Experience managing global content teams, with an understanding for global vs. local content strategy, creation, localization vs. translation, etc
  • Impeccable writing and editing skills
  • Ability to prioritize multiple, demanding tasks simultaneously and with accuracy
  • Experience writing for marketing, martech, SaaS and B2B
  • Experience with project management and content marketing platforms, including Asana, Uberflip, PathFactory, etc
Responsibilities
  • Develop and manage content strategy and roadmaps in support of department objectives and key results
  • Work with cross functional leads to determine content gaps and recommend topic ideas based on key business and user insights
  • Partner with the internal and external teams to develop content journeys and oversee execution of high-quality content that improves conversion rates
  • Apply a holistic approach to integrated marketing campaign strategies to ensure a unified experience for target audiences across all stages of the journey
  • Recommend different content types appropriate to associated channels to reach multiple personas “where they live”
  • Work closely with demand generation on developing a measurable and results-driven content distribution strategy including social /channel distribution
  • Work with regional content marketers and leaders to execute an efficient localization strategy
  • Develop and oversee a “test-and-learn” plan to drive growth through new channels and formats
  • Apply strategic planning skills to create a long-term vision for content that advances business objectives
  • Measure, analyze, and report on content performance - inclusive of audits of existing content performance to refresh and adjust for emerging priorities
  • Develop and implement standards, systems, best practices, and templates for content, and continually raise the bar for the company's editorial standards, specifically optimizing for search
  • Grow and lead a team of in-house content marketers/editors and freelance writers - working closely with graphic designers and social media team - creating compelling, differentiated content presentation, placement and effectiveness
  • Evaluate existing content marketing tools and technology and identify potential for future upgrades
Braze

501-1,000 employees

Customer engagement platform for marketing
Company Overview
Braze is committed to setting new standards in customer engagement. The company provides multi-channel marketing automations for companies to better engage with their customers.
Benefits
  • Competitive compensation that includes equity
  • Generous time off policy to balance your work and life, including paid parental leave
  • Competitive medical, dental, and vision coverage for you and your dependents
  • Collaborative, transparent, and fun loving office culture
Company Values
  • Take Your Seat At The Table - Our community welcomes and respects your unique talents and perspective
  • Don't Ignore Smoke - We help each other notice issues before smoke turns to fire
  • Shape The Future - We believe in the positive trajectory of change
  • Embrace Curiosity - We are explorers of details and new horizons
  • Seek The Truth - We combine intelligence with humility to challenge our assumptions and ask thoughtful questions
  • Be A Human - Each of us contributes to the Braze culture through our individuality