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Full-Time

Director of Lifecycle Marketing

Posted on 1/16/2024

Deel

Deel

1,001-5,000 employees

Global HR platform for hiring and payroll

Senior

United States

Category
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • Strong knowledge and experience with CRM systems, including segmentation, automation, and email platforms
  • Experience leading a content-driven lifecycle strategy, responsible for customer engagement metrics
  • Proven experience leading and developing high-performing teams
  • Subject matter expert in relevant analytical tools/methodologies (i.e. experiment design, A/B testing, performance attribution, analysis and reporting)
  • Strong communication and collaboration skills, with the ability to influence stakeholders at all levels across many departments
Responsibilities
  • Develop Deel’s customer lifecycle stages and create strategic initiatives for each stage of the customer journey, which include onboarding, engagement and retention
  • Create and roll out a customer contact strategy and governance framework to ensure customers have a positive experience with Deel
  • Identify key, measurable metrics (upsell, churn, etc.) for lifecycle programs encompassing a growth hacker mentality with the ability to test and scale rapidly
  • Act as a trusted partner to Product Marketing, Content Marketing, Events and Growth to ensure messaging of programs and product updates are accurate and meaningful to Deel’s customers
  • Partner with customer success and account managers to create customer interaction touch points, showcasing Deel as a partner, not just a vendor
  • Develop onboarding processes and content to ensure a smooth and positive experience for new customers
  • Identify upsell opportunities and collaborate with sales teams to maximize customer value
Desired Qualifications
  • A strategic mindset and the ability to think critically, identify opportunities, and develop innovative solutions to enhance the customer experience

Deel is an all-in-one HR platform that simplifies global team management, offering solutions for global hiring, HR, and payroll in one system. It enables businesses to hire contractors and employees worldwide, streamline HR processes, and consolidate payroll, while ensuring compliance.

Company Stage

Series D

Total Funding

$679.1M

Headquarters

San Francisco, California

Founded

2019

Growth & Insights
Headcount

6 month growth

0%

1 year growth

2%

2 year growth

116%
INACTIVE