Full-Time

Marketing Campaign Manager-Healthcare

Posted on 5/14/2024

Inovalon

Inovalon

1,001-5,000 employees

Data-driven healthcare platform for improved outcomes

Data & Analytics

Mid

Remote in USA

Required Skills
Word/Pages/Docs
Google AdWords
Marketing
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
  • Minimum three years of experience in building and administration of marketing campaigns or programs
  • Experience marketing technology platforms, tools, products or services, preferably in a B2B environment
  • Intermediate to expert level knowledge of and practical experience using marketing tools such as: Marketo, LinkedIn advertising, Google Ads DemandBase, TechTarget or other like software/marketing platforms
  • Minimum intermediate to advanced skills in MS PowerPoint, MS Excel and MS Word
  • Excellent oral and written communication skills
  • High energy, enthusiasm, and initiative
  • Demonstrated effective time and self-management skills and the agility to work in a dynamic environment
Responsibilities
  • Designing and delivering integrated, impactful, and results-driven marketing campaigns and programs
  • Planning and implementing marketing strategies that meet the goals of the organization
  • Conducting research of target markets, analysis of consumer behavior and trends, and identifying opportunities for growth
  • Coordinating multiple campaign elements to ensure on-time and on-budget delivery
  • Monitoring and managing budgets for marketing campaigns
  • Organizing and managing complex projects, priorities, and tasks simultaneously
  • Developing innovative ideas to attract and retain customers
  • Analyzing campaign data to evaluate effectiveness and identify areas for improvement
  • Conducting competitive analysis with regards to demand gen programs
  • Compiling and providing regular reports to stakeholders
  • Understanding, monitoring, and reporting on campaign KPIs and performance metrics
  • Analyzing data, interpreting marketing trends, and making informed decisions
  • Adhering to company policies, procedures, and mission statement
  • Fulfilling responsibilities provided by the company for operational and financial success
  • Upholding responsibilities relative to separation of duties for applicable processes and procedures

Inovalon offers a data-driven healthcare platform that integrates national-scale connectivity, real-time primary source data access, and advanced analytics to power over 100 cloud-based solutions, enabling improved clinical outcomes and economics across the healthcare ecosystem. The platform serves top U.S. health plans, global pharmaceutical companies, healthcare provider systems, and specialty pharmacy companies.

Company Stage

N/A

Total Funding

N/A

Headquarters

Bowie, Maryland

Founded

1997

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

18%
INACTIVE