Overview: The Marketing Campaign Manager applies strategic and imaginative thinking to contribute to the development and delivery of marketing programs and campaigns across all business units. Working in close collaboration with Product Marketing and other key stakeholders, the Marketing Campaign Manager will leverage their knowledge of an array of digital and traditional marketing methods to design and deliver campaigns to achieve the desired outcomes and corporate marketing OKRs and KPIs.

Duties and Responsibilities:

• Work in close partnership and collaboration with business unit leadership, product marketing and other stakeholders, to design, develop, and deliver integrated, impactful, and results-driven marketing campaigns and programs.
• Planning and strategizing: The Marketing Campaign Manager is responsible for developing and implementing marketing strategies that meet the goals of the organization.
• Conduct research of target markets, analysis of consumer behavior and trends, and identify opportunities for growth.
• Effectively plan and coordinate multiple campaign elements to ensure on-time and on-budget delivery, by leveraging sound resource management, and effective collaboration with other team members.
• Monitor and manage the budgets for assigned marketing campaigns, ensuring all campaigns stays within the allocated budget while still achieving the desired results.
• Effectively organize and manage complex projects, priorities, and multiple tasks simultaneously while working collaboratively across various groups, including Product Marketing, Content Hub, Corporate Comms, Social and other related functions.
• Think creatively to develop innovative ideas to attract and retain customers.
• Monitor the progress of all assigned campaigns, making adjustments as needed.
• Analyze campaign data to evaluate its effectiveness and identify areas for improvement.
• Conduct competitive analysis with regards to demand gen programs such as SEO, PPC, and other marketing platforms.
• Compile and provide regular reports to stakeholders, including senior management and the marketing team. These reports may include campaign performance metrics, budget updates, and other relevant information.
• Understand, monitor and report on campaign KPIs and other performance metrics that measure achievement of business unit goals.
• Effectively analyze data, interpret marketing trends, and make informed decisions based on the analysis.
• Demonstrate adaptability to changing market conditions, adjusting strategies as needed, and staying up to date with the latest marketing trends and technologies.
• Maintain compliance with Inovalon’s policies, procedures and mission statement;
• Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon’s Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position;
• Fulfill those responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of the Company; and
• Uphold responsibilities relative to the separation of duties for applicable processes and procedures within your job function.

Job Requirements:

• Minimum three years of experience in building and administration of marketing campaigns or programs;
• Experience marketing technology platforms, tools, products or services, preferably in a B2B environment;
• Intermediate to expert level knowledge of and practical experience using marketing tools such as: Marketo, LinkedIn advertising, Google Ads DemandBase, TechTarget or other like software/marketing platforms
• Minimum intermediate to advanced skills in MS PowerPoint, MS Excel and MS Word;
• Excellent oral and written communication skills;
• High energy, enthusiasm, and initiative;
• Demonstrated effective time and self-management skills and the agility to work in a dynamic environment.

Education:

• Bachelor’s degree or higher in Marketing, or Communications, or an equivalent combination of education and related work experience.

Physical Demands and Work Environment:

• Sedentary work (i.e., sitting for long periods of time);
• Exerting up to 10 pounds of force occasionally and/or negligible amount of force;
• Frequently or constantly to lift, carry push, pull or otherwise move objects and repetitive motions;
• Subject to inside environmental conditions; and
• Travel for this position will be up to 5% domestically.