Full-Time

SVP – Strategy

Posted on 10/4/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Data & Analytics
Consumer Goods

Senior, Expert

Bloomfield Hills, MI, USA

Category
Strategy Development
Strategy Research
Business & Strategy
Required Skills
Communications
Branding/Brand Strategy
Marketing
Requirements
  • B.A. or B.S., preferably in Marketing, Advertising, or related field
  • 12+ years of media planning experience
  • 5+ years in a management capacity
  • Agency experience highly preferred
  • Superior client service experience with proven ability to manage workflow of each media campaign.
  • Strong grasp of the streaming ecosystem and OTT platforms, offering an ability to influence transformational story for client’s LOB(s)
  • Experience with integrated, multi-media marketing projects with an emphasis on OTT/streaming space
  • Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI Understand its capabilities and applications to translate data into actionable insights
  • Must be a self-starter, with strong planning and organizational skills
  • Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groups
  • Excellent written/verbal communication, presentation, organizational, interpersonal and analytical skills
  • Demonstrates ability to define and implement professional standards for team participation, conflict resolution, problem solving, and communication
  • Establish and encourage ongoing cross-sharing of work and best practices across agency and client teams
  • Able to manage a budget, control costs, plan and schedule around cost concerns for business unit
  • Demonstrates the ability to be curious and passionate about the client’s business
  • Positive, team-player attitude
Responsibilities
  • Serves as primary senior lead on client’s business and oversees all aspects of the assigned LOB(s)
  • Responsible for holistic account oversight and developing, implementing and executing strategy to advance client’s business
  • Brings thought-leadership and new perspective with deep understanding of omni-channel customer experience and ability to manage associated downstream, cross-channel campaign executions
  • Demonstrates success in building/leading a scaled brand strategy, planning, and research capability in an agency environment with evidence of breakthrough innovation across these disciplines
  • Deep understanding of the research methodologies that underpin these insights and demonstrate success in motivating a team to uncover/expand upon them to help drive industry-leading innovation
  • Responsible for casting long range strategic vision for industry and how it applies to clients’ needs
  • Directs the long-range planning and development of campaigns to ensure best use of organizational resources
  • Act as a catalyst to spark curiosity and innovation within the team and across all lines of business in the client portfolio
  • Responsible for budgeting, controlling costs, planning and scheduling around cost concerns
  • Providing staffing recommendation and daily supervision to all accounts
  • Ensure connectivity with all relevant internal and external stakeholders in the US and globally (as necessary)
  • Drive best in class insight, data-informed strategy, and innovation
  • Participates in new business efforts including development of new business opportunities and new business pitches (as needed)

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored marketing strategies that leverage the latest in data and technology.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Profitero positions Publicis as a leader in commerce solutions.
  • Tremend acquisition expands software engineering capabilities for robust digital transformation.
  • Publicis Sapient AI Labs boosts AI capabilities for innovative marketing solutions.

What critics are saying

  • European advertising market downturn impacts Publicis's financial performance.
  • Multiple acquisitions may lead to integration challenges and cultural clashes.
  • Expansion into AI and digital transformation faces technological and implementation risks.

What makes Publicis Groupe unique

  • Publicis Groupe's 'Power of One' approach integrates diverse services for seamless client solutions.
  • Acquisitions like Profitero enhance Publicis's e-commerce and digital transformation capabilities.
  • Publicis Sapient's Salesforce expansion strengthens its global digital transformation services.

Help us improve and share your feedback! Did you find this helpful?

INACTIVE