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Full-Time

SVP – Strategy

Posted on 9/11/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Consulting

Senior, Expert

Bloomfield Hills, MI, USA

Category
Strategy Development
Business Development
Business & Strategy
Required Skills
Communications
Branding/Brand Strategy
Marketing
Requirements
  • B.A. or B.S., preferably in Marketing, Advertising, or related field
  • 12+ years of media planning experience
  • 5+ years in a management capacity
  • Agency experience highly preferred
  • Superior client service experience with proven ability to manage workflow of each media campaign.
  • Strong grasp of the streaming ecosystem and OTT platforms, offering an ability to influence transformational story for client’s LOB(s)
  • Experience with integrated, multi-media marketing projects with an emphasis on OTT/streaming space
  • Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI Understand its capabilities and applications to translate data into actionable insights
  • Must be a self-starter, with strong planning and organizational skills
  • Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groups
  • Excellent written/verbal communication, presentation, organizational, interpersonal and analytical skills
  • Demonstrates ability to define and implement professional standards for team participation, conflict resolution, problem solving, and communication
  • Establish and encourage ongoing cross-sharing of work and best practices across agency and client teams
  • Able to manage a budget, control costs, plan and schedule around cost concerns for business unit
  • Demonstrates the ability to be curious and passionate about the client’s business
  • Positive, team-player attitude
Responsibilities
  • Serves as primary senior lead on client’s business and oversees all aspects of the assigned LOB(s)
  • Responsible for holistic account oversight and developing, implementing and executing strategy to advance client’s business
  • Brings thought-leadership and new perspective with deep understanding of omni-channel customer experience and ability to manage associated downstream, cross-channel campaign executions
  • Demonstrates success in building/leading a scaled brand strategy, planning, and research capability in an agency environment with evidence of breakthrough innovation across these disciplines
  • Deep understanding of the research methodologies that underpin these insights and demonstrate success in motivating a team to uncover/expand upon them to help drive industry-leading innovation
  • Responsible for casting long range strategic vision for industry and how it applies to clients’ needs
  • Directs the long-range planning and development of campaigns to ensure best use of organizational resources
  • Act as a catalyst to spark curiosity and innovation within the team and across all lines of business in the client portfolio
  • Responsible for budgeting, controlling costs, planning and scheduling around cost concerns
  • Providing staffing recommendation and daily supervision to all accounts
  • Ensure connectivity with all relevant internal and external stakeholders in the US and globally (as necessary)
  • Drive best in class insight, data-informed strategy, and innovation
  • Participates in new business efforts including development of new business opportunities and new business pitches (as needed)

Company Stage

IPO

Total Funding

N/A

Headquarters

Paris, France

Founded

N/A

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's continuous expansion through strategic acquisitions offers employees opportunities to work on cutting-edge projects and technologies.
  • The company's global reach and diverse portfolio provide a dynamic and multicultural work environment, fostering professional growth and development.
  • The appointment of a new Global CMO to unify marketing and digital transformation efforts could lead to more cohesive and innovative strategies, benefiting employees and clients alike.

What critics are saying

  • The recent decline in European revenue highlights potential vulnerabilities in the advertising market, which could impact job security and growth opportunities.
  • Frequent acquisitions may lead to integration challenges, causing disruptions and inefficiencies within the company.

What makes Publicis Groupe unique

  • Publicis Groupe's aggressive acquisition strategy, including companies like Practia, Tquila ANZ, and Tremend, significantly enhances its digital transformation and AI capabilities, setting it apart from traditional advertising firms.
  • The integration of AI and digital business transformation through Publicis Sapient AI Labs and other acquisitions positions Publicis Groupe as a leader in innovative marketing solutions.
  • Publicis Groupe's focus on expanding its Salesforce capabilities and creating the world's largest affiliate performance marketing platform through acquisitions like VIVnetworks demonstrates its commitment to comprehensive, tech-driven marketing solutions.