Marketing Manager 2

Job Description

Congress Planning, Execution, and Management:

• Own a portfolio of high value oncology congresses; thereby, leading the end-to-end (from initial brief through post-show analysis) congresses within the healthcare/life science vertical.
• Collaborate with the Assets/Brands/Functional Teams to develop congress strategy, identify, and clarify congress goals and objectives; thus, ensuring pre, peri, and post congress promotion, booth design, and onsite initiatives to support business goals and maximize return on engagement/return on investment.
• Develop and implement Standard Operating Procedures (SOP’s) for High Value Oncology Congresses.
• Conduct post-congress analysis and optimization: Close out all congresses with post-congress surveys, data analysis, and stakeholder reporting. Gather feedback and review budget recaps to inform future congress strategy and demonstrate business impact.
  •  Exercise strategic thinking to identify trends, recommend improvements, and shape the evolution of the congress program.
• Accountable and responsible for congress end-to-end collaborative (internal and external stakeholder) project management plan trackers to ensure beating and meeting key milestones.
• Manage project budgets and track and submit purchase orders as needed.
• Collaborate with internal and external stakeholders (Internal – AbbVie Business Services Group, Digital Lab, Office of Ethics and Compliance, Legal, Regulatory, etc.), External - (AbbVie Congress & Engagement Vendor Partners).
• Lead the branded/non-branded asset promotional approval process (Veeva) compliantly.
• Cross-functional collaboration: Work closely with creative, CRM, content, and social media teams to coordinate congress messaging, collateral production, and release dates. Serve as a liaison across business development, asset/brand/function leadership, and marketing, sharing best practices and ensuring alignment of messaging, content, and deliverables.

• Develop and implement SOPs for high value congress engagements.
• Develop and maintain project trackers for coordination of milestones.
• Lead the branded/non-branded asset promotional approval process and ensure firewall compliance.

Vendor Management:

• Design & build exhibits: Partner with AbbVie’s Congress Agency of Record (AOR) and exhibit vendors to create impactful booths. Oversee vendor coordination inclusive of audio visual, booth design/fabrication, graphics, hospitality, shipping, and show services. Bring firsthand booth-build experience from concept through installation and dismantle (I&D).

Lead and Participate in High Performing and Collaborative Teams:

• Promote open and transparent communication to encourage collaboration and feedback across all levels.
• Recognize and celebrate individual and team achievements to boost morale and motivation.
• Create an environment of trust, psychological safety, and respect where team members feel valued and empowered to contribute ideas.
• Hold team members accountable for deliverables while providing support and constructive feedback for improved performance.
• Foster diversity, inclusion, and equitable participation within project teams.
• Enable cross-functional collaboration, breaking down silos to leverage broader organizational strengths.
• Model and reinforce a strong work ethic, positive attitude, and adaptability to change.

Key Stakeholders:

• Oncology Marketing and Sales Teams
• Oncology BU Operation Teams

Qualifications

• Bachelor’s degree required and a minimum of 5 years of congress/events/meeting planning work experience.
• Certified Meeting Planner (CMP), Certified Trade Show Marketer (CTSM), Certified Special Events Professional (CSEP), Certified in Exhibition Management (CEM), or Digital Event Strategist (DES), or specialized training in congress and sponsorship management experience – preferred.
• Knowledge and understanding of the oncology therapeutic and commercial operations - preferred.
• Previous Veeva Promo mats (Medical/Promo/Regulatory) Routing experience.
• Strong budget management and project management skills
• Ability to coordinate a cross-functional team, facilitate prominent levels of collaboration to achieve results.
• Ability to lead without authority, driving through execution across multiple functionally diverse stakeholders; thereby, organizing information in an appropriate format to gain stakeholder buy-in.
• Ability to operate with a high degree of autonomy in a dynamic environment.
• Excellent organizational skills with a history of trusted partnerships and achieving results while managing multiple projects concurrently.
• Ability to motivate and influence others without direct management authority with excellent diplomacy and facilitation skills.
• Exceptional interpersonal skills and excellent verbal and written communication skills
• Ability to assess risks and benefits to make timely, sound decisions with various levels of information, and accept responsibly for meeting and/or exceeding objectives.
• Highly organized, meet project deadlines and proactively deliver to fulfill business objectives.
• Expertise Microsoft Office Suite, Excel, PowerPoint, SharePoint, and other internet platforms/tools.
• Up to 30% of travel; inclusive of weekend travel needs based upon congress dates.

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of thisposting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location,and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our long-term incentive programs. ​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission,incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless anduntil paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

Compensation: 124500 to 236500 (USD) (YEARLY)