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Product Marketing Manager
Posted on 12/2/2022
Remote • El Dorado, KS, USA
Experience Level
Desired Skills
Data Analysis
Market Research
  • You understand the mobile B2B2C journey with lots of experience telling stories/value propositions
  • 6+ years of relevant professional experience AND 2+ years of experience marketing retail/digital/QSR consumer products, subscription, and/or entertainment services
  • Experience participating in dynamic product rollout processes
  • You have worked closely with Sales and Marketing to develop GTM strategy
  • You have worked closely with product teams to develop a product strategy
  • You have been a Customer Success Manager or a Solution Engineer in mobile/digital
  • Ideally, you are currently involved in product marketing at a company that builds and sells a SaaS-delivered analytics platform
  • BA/BS (or equivalent) from a top-tier university
  • 100% digital aware: always on the watch for new innovative ways and tactics to improve our online reach
  • Excellent communication and presentation skills, and extremely comfortable presenting and speaking in front of a room
  • Demonstrated ability to manage multiple tasks/projects simultaneously
  • Self-starter and entrepreneurial with the ability to learn quickly and thrive under pressure in a fast-paced and shifting environment
  • Energy and creativity are key characteristics that describe you and the work you do. You just make it happen. Boom!
  • Product Go-To-Market Enablement
  • Liaise closely with Product and Sales to develop product adoption and sales enablement plans
  • You will lead in developing outstanding marketing strategy and groundbreaking go-to-market plans for future releases and content, you will be at the core of the decision-making
  • Define the set of activities and content for each product launch; from messaging, positioning, and marketing channel selection to content for training material and strategic account activities
  • Build and evolve product positioning and key messaging for use in external communications
  • Coordinate closely with the sales enablement team on new product and feature introductions by providing critical input and guidance (webinars, call scripts, FAQs, enablement videos, etc.)
  • Manage the creation of collateral and assets for Product Marketing
  • Unlock the most compelling reasons to buy for both primary and secondary stakeholders
  • Monitor usage, feedback, and success of marketing collateral to inform future project prioritization and iteration of existing collateral Management and Cross-functional Collaboration
  • Drive customer marketing initiatives and programs and work VERY cross-functionally with marketing, product, sales, and customer success teams Competitive Research
  • Conduct market research to understand where we fit relative to the competitors, feed in the output to marketing plans, and product messaging, and inform Product and Sales teams on learnings
  • Be the industry expert, conducting ongoing market research to identify industry-specific opportunities for positioning, differentiation, and growth

501-1,000 employees

Mobile data analytics platform
Company Overview
Data AI's mission is to help brands, publishers, and investors with strategies to succeed in the mobile and digital ecosystem, based on premium insights, prescription, and execution. Data.ai is the first Unified Data AI platform bringing together consumer data and market estimates.
  • Remote first
  • Professional development
  • Paid leave
  • Referral Bonus program
Company Core Values
  • Excellence
  • Innovation
  • Accountability
  • Win with Style