Full-Time

Senior Product Marketing Manager

Updated on 1/29/2025

GeoComply

GeoComply

501-1,000 employees

Geolocation compliance and anti-fraud solutions

Enterprise Software
Cybersecurity
Financial Services

Compensation Overview

CA$124k - CA$170.5kAnnually

Senior

Vancouver, BC, Canada

Candidates must be based in Seattle, WA, or Vancouver, BC, with in-office work three days a week.

Category
Product Marketing
Product
Required Skills
Market Research

You match the following GeoComply's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 2+ years of experience in an enterprise SaaS company.
  • 5-6+ years of product marketing experience in B2B tech.
  • Proven ability to perform market research and use insights to drive decision-making.
  • Strong written and verbal communication skills, with a talent for clear and effective messaging.
  • Experience in launching products and owning product positioning and messaging.
Responsibilities
  • Engage with the Product team from at all stages from product development to driving adoption of mature products, partnering on shaping roadmaps, monitoring performance, and providing recommendations on product and GTM strategy.
  • Conduct research to understand industry trends, competitive landscape, customer needs, and product opportunities, and develop insights that inform product strategy and marketing campaigns.
  • Shape the positioning and messaging that resonates with target buyers, with a sound understanding of competitive positioning.
  • Develop deep knowledge of customers and disseminate through the organization, include customer segments, buyer persona, gather and analyze customer feedback, explore new use cases and influence product growth.
  • Create compelling sales enablement materials and collateral focused on the value our products add to our customers.
  • Collaborate with the enablement team to develop and deliver training and resources for sales and marketing teams, enhancing their ability to sell and promote our products effectively.
  • Develop a variety of content types including whitepapers, blog posts, case studies, and video scripts that support marketing and sales objective.
  • Provide marketing strategic expertise Ensure content is informative, engaging, and tailored to target audiences across different stages of the buyer’s journey.
  • Work closely with product management, sales, customer service, and other departments to ensure a cohesive and effective market strategy.
  • Develop and help monitor metrics to track outcomes and effectiveness of marketing our products.
Desired Qualifications
  • 2+ years of experience working in one or more of the following: iGaming, Financial Services, Compliance, Cybersecurity or Anti-Fraud related industries.
  • Previous experience working with distributed international teams.
  • Bachelor’s degree in Marketing, Business Administration, or a related field is preferred or MBA.

GeoComply specializes in geolocation compliance and anti-fraud solutions, focusing on ensuring safe online interactions. The company performs geolocation checks to validate user access, which is essential for industries like online gambling, media streaming, and financial services. Their main product, GeoGuard, helps clients block unauthorized access, particularly from users trying to bypass geographic restrictions using VPNs. This technology is integrated into clients' platforms through software development kits (SDKs), and GeoComply earns revenue from subscription fees and licensing agreements. Unlike competitors, GeoComply emphasizes building people-centered solutions and maintaining strong customer relationships. The company's goal is to enhance online safety and compliance, instilling confidence in every digital interaction.

Company Stage

Growth Equity (Venture Capital)

Total Funding

N/A

Headquarters

Vancouver, Canada

Founded

2011

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for geolocation services in iGaming due to U.S. regulatory changes.
  • Partnerships with IDVerse expand market coverage in the iGaming sector.
  • Integration with multi-DRM services enhances content protection for media companies.

What critics are saying

  • Increased competition from Xpoint after losing a patent infringement case.
  • Partnership with Intertrust may expose GeoComply to digital rights management risks.
  • Expansion into iGaming may lead to regulatory risks in strict jurisdictions.

What makes GeoComply unique

  • GeoComply specializes in geolocation compliance, crucial for online gambling and streaming services.
  • Their GeoGuard solution effectively blocks unauthorized access via VPNs, ensuring content rights compliance.
  • GeoComply offers SDKs for seamless integration, enhancing client platforms' security and compliance.

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Benefits

Health Insurance

Professional Development Budget

Hybrid Work Options

Flexible Work Hours