Full-Time

Senior Product Marketing Manager

Vancouver

Posted on 11/16/2024

GeoComply

GeoComply

501-1,000 employees

Geolocation compliance and anti-fraud solutions

Enterprise Software
Cybersecurity
Financial Services

Compensation Overview

CA$96k - CA$132kAnnually

Senior

Vancouver, BC, Canada

Requires in-office presence in Vancouver for three days a week.

Category
General Marketing
Growth & Marketing
Required Skills
Market Research
Requirements
  • 2+ years of experience in an enterprise SaaS company.
  • 5-6+ years of product marketing experience in B2B tech.
  • Proven ability to perform market research and use insights to drive decision-making.
  • Strong written and verbal communication skills, with a talent for clear and effective messaging.
  • Experience in launching products and owning product positioning and messaging.
  • Bachelor’s degree in Marketing, Business Administration, or a related field is preferred or MBA.
Responsibilities
  • Engage with the Product team from at all stages from product development to driving adoption of mature products, partnering on shaping roadmaps, monitoring performance, and providing recommendations on product and GTM strategy
  • Conduct research to understand industry trends, competitive landscape, customer needs, and product opportunities, and develop insights that inform product strategy and marketing campaigns
  • Shape the positioning and messaging that resonates with target buyers, with a sound understanding of competitive positioning
  • Develop deep knowledge of customers and disseminate through the organization, include customer segments, buyer persona, gather and analyze customer feedback, explore new use cases and influence product growth
  • Create compelling sales enablement materials and collateral focused on the value our products add to our customers
  • Collaborate with the enablement team to develop and deliver training and resources for sales and marketing teams, enhancing their ability to sell and promote our products effectively
  • Develop a variety of content types including whitepapers, blog posts, case studies, and video scripts that support marketing and sales objective
  • Provide marketing strategic expertise Ensure content is informative, engaging, and tailored to target audiences across different stages of the buyer’s journey
  • Work closely with product management, sales, customer service, and other departments to ensure a cohesive and effective market strategy
  • Develop and help monitor metrics to track outcomes and effectiveness of marketing our products

GeoComply specializes in geolocation compliance and anti-fraud solutions, focusing on ensuring safe online interactions. The company performs geolocation checks to validate user access, which is essential for industries like online gambling, media streaming, and financial services. Their main product, GeoGuard, helps clients block unauthorized access, particularly from users trying to bypass geographic restrictions using VPNs. This technology is integrated into clients' platforms through software development kits (SDKs), and GeoComply earns revenue from subscription fees and licensing agreements. Unlike competitors, GeoComply emphasizes building people-centered solutions and maintaining strong customer relationships. The company's goal is to enhance online safety and compliance, instilling confidence in every digital interaction.

Company Stage

Growth Equity (Venture Capital)

Total Funding

N/A

Headquarters

Vancouver, Canada

Founded

2011

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-6%

2 year growth

6%
Simplify Jobs

Simplify's Take

What believers are saying

  • GeoComply's strategic partnerships, such as with Intertrust and IDVerse, enhance its technological capabilities and market reach.
  • The company's recent acquisition of Betting Hero for $37.5 million indicates strong financial health and growth potential.
  • GeoComply's innovative solutions, like the new authentication service through Prophet Exchange, demonstrate a commitment to continuous improvement and market adaptation.

What critics are saying

  • The highly specialized nature of geolocation compliance may limit GeoComply's market to specific industries, potentially constraining growth.
  • Dependence on subscription fees and licensing agreements could make revenue streams vulnerable to market fluctuations and client retention issues.

What makes GeoComply unique

  • GeoComply specializes in geolocation compliance and anti-fraud solutions, setting it apart from broader digital security firms.
  • Their GeoGuard solution effectively blocks unauthorized access via VPNs, a critical feature for streaming services and online gambling platforms.
  • GeoComply's global presence with nine offices across three continents allows them to serve a diverse and extensive client base efficiently.

Help us improve and share your feedback! Did you find this helpful?