Director, Merchandising (Genuine Dickies)

Here at Dickies, our purpose is to champion the passion, pride and power of work. For a century, we’ve celebrated ordinary people making extraordinary things. The Director of Merchandising will play a pivotal role in driving the success of the Genuine Dickies category while also leading innovation strategies across all brand categories and products. This role will be critical in shaping the go forward product strategy and requires a strategic thinker with a deep understanding of merchandising, market trends, consumer behavior, and functional innovation.

Join the Dickies Family

Dickies has spent nearly a century crafting innovative workwear known for its performance, durability and comfort. Since 1922, Dickies has continued its long legacy of designing quality workwear and work-inspired apparel at a price anyone can afford. What began as a humble denim bib overall company has grown into a worldwide force, weaving together cultural movements with a rigorous commitment to straightforward style and long-lasting ingenuity.

In 2017, Dickies was acquired by VF Corporation, the parent company of global powerhouse brands such as Vans®, The North Face® and Timberland®. Powerful brands that are fueled by insights and innovation put us at the heart of our consumers’ lives. Many of our brands lead their respective categories, and some have risen to iconic status. VF is the ideal steward to honor Dickies’ heritage while providing a platform for growth that ensures continued success for another century.  We are a purpose-led company that seeks not only to succeed in business, but also to leverage our success and resources to make the world better. We power movements of sustainable and active lifestyles for the betterment of people and our planet.

How You Will Make a Difference

What you will do:

Category Merchandising for Genuine Dickies:

• Strategy development: Create and implement comprehensive merchandising strategies to drive sales growth and profitability for the Genuine Dickies category
• Market analysis:  Develop a strong understanding of the market with a priority on Walmart, to identify opportunities and threats, utilizing insights to drive informed decision making
• Cross functional collaboration:  Collaborate closely with design, development, marketing, product supply, sales team to ensure strong communication and successful seasonal execution
• Portfolio optimization:  Continuously analyze the category and evaluate changes needed to improve efficiency, relevance, profitability and commercial viability
• Drive profitability:  Direct category pricing and inform/approve product costing to achieve financial targets
• GTM leadership:  Drive execution of seasonal product creation to ensure on-time completion through GTM process

Innovation Leadership:

• Product Innovation: Lead the development of long-term innovative product strategies that drive growth and differentiation across all brand categories.
  • Being a value-oriented brand, innovation and pricing strategies need to align with this brand positioning. This role will ensure that innovations maintain the value proposition that consumers expect, and ensure those innovations have potential to scale.
• Collaboration with Category Merchandisers:  Work closely with tri-color merchants to ensure the long-term strategies developed are practical and meet the needs of each category

Free To Be, Inclusion & Diversity

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

Skills for Success

Years of Related Professional Experience: 10+ years of progressive leadership in apparel merchandising, vertical retailing is preferred with at least 5 years of managerial experience

Educational Position Requirements: Bachelor’s degree in Business Management, Marketing, Merchandising or related area preferred or equivalent work experience

What we expect you already know: 

• Proven track record of driving commercial success through effective merchandising strategies
• Strong business acumen and understanding of retail fundamentals
• Strong planning and analytical skills
• Creative problem solver - thinks strategically, acts tactically
• Proactive working style able to work independently as well as seamlessly across the organization.
• Strong PC skills - MS Office programs – primarily analytical and presentation programs
• Ability to work quickly and accurately under pressure and time constraints
• Strong influence, verbal and written communication skills – promotes spirit of collaboration and teamwork

What we will teach you:

• Career ownership, enabling you to build your knowledge and experience across different brands and even other countries 
• To thrive in a supportive feedback-based culture where respect and integrity guide us in what we do 
• How to grow, both professionally and personally, with tailored training – from a thorough induction to ongoing online and face-to-face training
• Be part of an inclusive environment where people of diverse backgrounds, lifestyles, and nationalities love working together
• To inspire others to step outside and make it better, make a difference by using purposeful actions first and encourage others to join you, believe in collaboration and work to create positive transformations, and initiate and propose bold ideas for innovation and progress

VF Guiding Principles: Live with Integrity, Act Courageously, Be Curious, Act with Empathy, and Preserve.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical and financial well-being for all VF associates. When it comes to benefits, we’re the total package. Go to MyVFBenefits.com and click on “Looking to Join VF?” to learn more.

Our Parent Company, VF Corporation

VF is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish through our family of iconic outdoor, active and workwear brands. At the heart of our journey lies our company-wide purpose: We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It’s the reason we come to work every day. It’s a commitment shared by our global associates across all brands. Our purpose unites us and leads us to pursue our goals, together. This is our calling. Learn more at vfc.com

We just have one question. Are you in?

Hiring Range:

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year’s medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.  If you are unable to submit your application because of incompatible assistive technology or a disability, please contact us at [email protected]. VF will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.