Simplify Logo

Full-Time

Senior Associate

Planning

Posted on 1/13/2024

Mediabrands

Mediabrands

10,001+ employees

Marketing solutions provider utilizing advanced technologies

Data & Analytics

Compensation Overview

$62.5k - $67.5kAnnually

Senior

United States

Category
Product
Business & Strategy
Required Skills
Market Research
Communications
Word/Pages/Docs
PowerPoint/Keynote/Slides
Requirements
  • Detail-oriented with strong time management, organization, creative thinking, analytical and problem-solving skills
  • Ability to work effectively cross functionally with internal and external teams
  • Strong written, verbal communication, and presentation skills
Responsibilities
  • Support the creation of omnichannel media plan recommendations, including but not limited to TV, Print, Radio, Digital, OOH, and Emerging Media opportunities, informed by qualitative and quantitative inputs
  • Develop a mastery of syndicated research sources, planning tools, and media math
  • Continue to develop and refine your understanding of media planning concepts/process, presentation, and written communication skills
  • Develop and maintain the accuracy of tactical components of media plans such as flow charts, spreadsheets, and budget summaries
  • Build and maintain strong working relationships with clients, vendors, publishers and internal teams to ensure an effective creation and implementation of campaigns
  • Develop strategic POVs (point of views) of media partner offerings and technology as it relates to client objectives
  • Using syndicated research, pull and compile category trends, audience consumption, partner data and competitive activity, to derive strategic trends and insights to inform planning
Desired Qualifications
  • 1+ years of media planning or buying experience
  • Proficient knowledge of basic planning principles and media math
  • Proficient working knowledge of Microsoft Office (MS Word, Excel, PowerPoint, etc.)
  • Ability to quickly learn proprietary tools and processes and experience preferred with third-party market research, and cloud-based collaboration tools such as MediaTools, Prisma/MBOX, DCM, Nielsen Ad Intel, Pathmatics, eTelmar, MRI Simmons, comScore, eMarketer, SharePoint, etc.

IPG Mediabrands offers tailored marketing solutions through specialized business units, including Healix, KINESSO, MAGNA, and Mediabrands Content Studio, utilizing advanced technologies to manage global marketing investments.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2007

INACTIVE