Director – Media

About the role

The Director, Media is responsible for driving top-of-funnel growth by building and executing a media and brand marketing strategy that balances growing brand with driving trials and leads across all Auctane products globally.

You’ll work closely with teams across Product Marketing, Brand Marketing, Creative, Finance, Data and Analytics to ensure campaigns align with business goals and are delivering measurable results. Reporting to the Vice President of Growth Marketing, this is a strategic role for someone who thrives in a fast-paced environment and knows how to drive top-of-funnel growth through offline and digital channels.

This position is hybrid (3 days per week in office) and is located in Austin, Texas. Less than 5% travel requirements. 

What will you be doing?

1. Develop and execute a diverse media strategy and partner closely with Brand Marketing on a holistic brand strategy that balances growing awareness and perception with driving trials and leads to various Auctane products globally
2. Manage channels to balance audience growth, awareness and CPA efficiency through media planning, creative, targeting, and other optimizations
3. Own media measurement, utilizing a combination of probabilistic and deterministic online and offline measurement methodologies to understand the true impact of tactics and drive data-driven optimization
4. Work closely with the Director of Performance Marketing (lower funnel) to drive full-funnel demand through audio and video channels including but not limited to Influencer, Podcast, Radio, Linear TV, CTV, OLV, YouTube and Social
5. Champion our test-and-learn agenda, continuously refining and optimize existing tactics while actively identifying new channels and strategies - with a focus on high impact and scalability
6. Own TOF channel attribution, partnering closely with Marketing Analytics to refine channel attribution framework through MMM, touch-based attribution and independent lift testing.
7. Partner with Product Marketing and Creative to ideate, execute, and iterate on messaging and creative concepts to improve the incremental impact of your channels
8. Lead relationships with Auctane’s media agencies, ensuring effective execution, reporting, and budget management

What are we looking for?

• Bachelor’s degree in Marketing, Business, or a related field
• 7+ years of experience in growth marketing on offline and digital channels (Podcast, Radio, TV, CTV, OLV, YouTube and Social)
• Experience optimizing advertising campaigns based on performance KPIs (ROAS, CAC, etc.)
• Proven track record of successfully launching, optimizing, and scaling new offline and digital channels
• Experience leveraging incrementality testing to optimize and improve media performance
• Cross functional work experience (Creative, Finance, Legal, Data, Engineering, etc.)
• Highly curious, with data-driven mindset and creative problem solving skills
• Nice-to-haves
• Experience in DTC, eCommerce and/or SaaS
• Experience with Looker, GA, Amplitude or other analytics tools
• Programmatic media buying experience (TTD, DV360, Amazon etc)

The Tech

• Video and Media campaign measurement tools (Intersect, Podscribe, iSpot, etc)
• DSP's (TradeDesk, DV360, GoogleAds)
• Looker
• GA4
• Wordpress
• Jira
• Confluence
• Slack
• Gsuite 

What do we offer?

• 🏠 We are a hybrid company. All team members at Auctane in Austin come into the office Tuesdays, Wednesdays and Thursdays.
• 🛬Take the reins of your time off with our Flex Time Off policy – because work-life balance should always be in your hands!
• 🌅 We offer 12 paid holidays for all of our US employees!
• 💰401k employer matching program – because your future deserves a friendly boost!
• ⭐️We conduct annual merit reviews to recognize and reward your hard work and achievements.
• 🏟️ Company events, we work hard, play hard! We do our best every day, even at our regular team-building events.
• 🏢 Attractive office space in the heart of central Austin, Texas (free drinks, snacks…).
• 🍽Indulge in weekly catered lunches at our office – a delicious perk to fuel your work.
• 🏐 Health and Wellness: The well-being of our team is super important to us. Choose from different options that include medical, dental, and vision plans. 
• 🏋🏾‍♀️Fitness center in the office with Tonal Mirrors, Pelotons, free weights, etc.
• 🧠Employee Assistance Program. We offer up to 8 free mental health sessions. 
• 💪🏽We offer gym discounts to help you stay fit and healthy!
• 📚We offer education reimbursement to all employees, ensuring that you can pursue your educational goals while excelling in your career with us. Invest in your future and let us support your growth every step of the way. 
• 🔗 Employee Referral Program! We reward employees helping us find top talent!
• 💜 An inclusive, casual and upbeat work environment. The personality and opinions of each of our team members are important and valid; we aim to offer all employees a safe environment where they can be themselves and thrive.

Additional Position Duties: (The following is a list of what all employees, except those with medical accommodation, may be regularly required to do.)

• Sit for prolonged periods of time
• Utilize wrist and hands for a prolonged period of time
• Walk short distances
• Stand for short periods
• Speaking and conversing with others
• Lift up to 25lbs without assistance up to chest height

Equal Opportunity Employer/Veterans/Disabled

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