Full-Time

Director – Media

Posted on 8/14/2025

Auctane

Auctane

1,001-5,000 employees

Provides shipping and logistics technology solutions

No salary listed

Austin, TX, USA

Hybrid

Hybrid role; 3 days on-site in Austin, TX weekly.

Category
Growth & Marketing (2)
,
Required Skills
Marketing
Requirements
  • Bachelor’s degree in Marketing, Business, or a related field
  • 7+ years of experience in growth marketing on offline and digital channels (Podcast, Radio, TV, CTV, OLV, YouTube and Social)
  • Experience optimizing advertising campaigns based on performance KPIs (ROAS, CAC, etc.)
  • Proven track record of successfully launching, optimizing, and scaling new offline and digital channels
  • Experience leveraging incrementality testing to optimize and improve media performance
  • Cross functional work experience (Creative, Finance, Legal, Data, Engineering, etc.)
  • Highly curious, with data-driven mindset and creative problem solving skills
Responsibilities
  • Develop and execute a diverse media strategy and partner closely with Brand Marketing on a holistic brand strategy that balances growing awareness and perception with driving trials and leads to various Auctane products globally
  • Manage channels to balance audience growth, awareness and CPA efficiency through media planning, creative, targeting, and other optimizations
  • Own media measurement, utilizing a combination of probabilistic and deterministic online and offline measurement methodologies to understand the true impact of tactics and drive data-driven optimization
  • Work closely with the Director of Performance Marketing to drive full-funnel demand through audio and video channels including but not limited to Influencer, Podcast, Radio, Linear TV, CTV, OLV, YouTube and Social
  • Champion our test-and-learn agenda, continuously refining and optimize existing tactics while actively identifying new channels and strategies - with a focus on high impact and scalability
  • Own TOF channel attribution, partnering closely with Marketing Analytics to refine channel attribution framework through MMM, touch-based attribution and independent lift testing
  • Partner with Product Marketing and Creative to ideate, execute, and iterate on messaging and creative concepts to improve the incremental impact of your channels
  • Lead relationships with Auctane’s media agencies, ensuring effective execution, reporting, and budget management
Desired Qualifications
  • Experience in DTC, eCommerce and/or SaaS
  • Experience with Looker, GA, Amplitude or other analytics tools
  • Programmatic media buying experience (TTD, DV360, Amazon etc)

Auctane provides a suite of technology solutions, including ShipStation, Stamps.com, Packlink, ShipEngine, and Metapack, to address logistic challenges with same-day delivery, intuitive shipping software, and a network of 3PL providers. The technology orchestrates the movement of millions of letters and packages globally, serving over 1,000,000 customers annually and reaching 250 countries and territories.

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Austin, Texas

Founded

2011

Growth & Insights

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
INACTIVE