Full-Time

Email Program Management Lead Analyst

Hybrid

Posted on 11/13/2024

Citigroup

Citigroup

10,001+ employees

Global financial services and banking solutions

Fintech
Financial Services

Compensation Overview

$114.7k - $172.1kAnnually

+ Incentive Awards + Retention Awards

Senior

Hoffman Estates, IL, USA + 2 more

More locations: Jacksonville, FL, USA | Wilmington, DE, USA

Hybrid role requiring in-office presence.

Category
General Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • 6-10 years of experience in Marketing and retail bank/financial services industry experience.
  • Requires attention to detail, advanced project management skills, good communication and problem-solving skills.
  • Demonstrated organizational skills and ability to manage multiple tasks/projects at once.
  • Creative problem solving and sense of ownership.
  • Solid communication, presentation and project management skills.
  • Ability to work well under tight deadlines in a fast-paced and team-oriented environment.
  • Bachelor’s/University degree, Master’s degree preferred.
Responsibilities
  • Partners with internal teams to ensure email marketing campaigns are designed and executed flawlessly to meet business goals. Engaged in implementing test strategies, developing campaign schedules, business as usual (BAU) auditing, and applying critical thinking to identify and mitigate potential issues. Assesses for impacts and potential need for additional testing to ensure overall channel integrity.
  • Collaborate with business partners to execute email campaigns/initiatives that drive acquisitions growth and greater customer engagement.
  • Make decisions and recommendations based on analytics.
  • Identify and manage issues to resolution.
  • Assist with monthly budget reconciliation and marketing invoice processing to ensure proper vendor execution.
  • Manage internal legal and creative reviews and approvals for marketing campaigns.
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Citigroup provides a variety of financial services to individuals, businesses, and governments around the world. Its offerings include consumer banking, credit, corporate and investment banking, securities brokerage, and wealth management. The company operates in over 160 countries, allowing it to facilitate cross-border transactions and serve a diverse clientele. Citigroup's products work by leveraging its extensive global network and technology to provide efficient banking solutions, generating revenue through interest on loans, service fees, trading, and investment management. What sets Citigroup apart from its competitors is its strong focus on sustainability and social responsibility, demonstrated through its investments in environmental, social, and governance (ESG) initiatives. The company's goal is to create a positive financial and social impact while achieving growth and profitability.

Company Stage

IPO

Total Funding

$59.8M

Headquarters

New York City, New York

Founded

1812

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Simplify's Take

What believers are saying

  • Citi's investment in Pylon enhances access to institutional-grade mortgage products.
  • The rise of DeFi platforms offers Citi opportunities for innovative financial products.
  • Increased focus on digital banking can enhance Citi's customer experience and efficiency.

What critics are saying

  • Increased competition from fintechs like Capitolis may erode Citi's market share.
  • Investment in Pylon exposes Citi to mortgage market volatility risks.

What makes Citigroup unique

  • Citi operates in over 160 countries, offering a vast global financial network.
  • The company integrates technological innovations to deliver seamless banking solutions.
  • Citi's commitment to ESG initiatives sets it apart in sustainable finance.

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