Full-Time

Senior Vice President

Earned Media Strategy

Posted on 8/19/2025

IPG DXTRA

IPG DXTRA

51-200 employees

Healthcare marketing solutions with data privacy

Compensation Overview

$160k - $225k/yr

New York, NY, USA

Hybrid

Category
Growth & Marketing (1)
Required Skills
Communications
Word/Pages/Docs
Excel/Numbers/Sheets
PowerPoint/Keynote/Slides
Requirements
  • 12+ years of experience in media relations including agency experience working on integrated communications campaigns
  • Deep knowledge of the consumer products space with experience in storytelling for lifestyle brands
  • Strong selling and negotiating skills with the ability to bring new/proactive ideas to clients
  • Proven track record of proactively identifying and delivering strategic storytelling opportunities that unlock account growth beyond current remit
  • Strong familiarity and expertise related to social, digital and influencer channels that can fuel earned-driven communications
  • Exceptional client service track record with ability to counsel and interact effectively with senior management at client organizations
  • Experience managing a large earned media team and organizational skills to juggle multiple client needs
  • Ability to manage cross-office teams spanning multiple cities and countries with integrated account teams preferred
  • Ability to be strategic and hands-on and flex with clients' needs
  • Success leading teams and developing talent
  • Entrepreneurial spirit, strong leadership, collaborative attitude
  • Willingness to challenge how things have always been done and continuously improve
  • Excellent written, verbal, and interpersonal communication skills
  • Proficient in MS Office (PowerPoint, Excel, Word)
  • BA or BS in Communications or related degree
Responsibilities
  • Build and nurture client relationships and grow business by providing leadership, direction and strategic guidance to colleagues, day-to-day teams and senior level clients
  • Serve as a subject matter expert in media relations and coach/develop a high-performing media team of 10 or more people
  • Deliver and nurture strong existing relationships with reporters across media categories
  • Possess a deep understanding of the media landscape and understand what it takes for a brand to breakthrough
  • Craft narratives to place our clients at the forefront of culture
  • Solve problems, handle crises, and make quick decisions with incomplete information
  • Ideate and shape brand campaigns that tap into culture, lifestyle and influencer trends
  • Draw on our total agency resources (locally, regionally, globally) and bring our clients the best of our network for every project
  • Establish a high standard for quality and deliver above expectations, continuing to fulfill the trusted partner role we have built with our clients
  • Craft presentations for senior client stakeholders with a persuasive and engaging presentation style
  • Actively engage in the culture of the agency to lead by example
  • Work with peers to further the mission, goals and culture of the agency
  • Balance an intense work ethic with the sense of fun that should be part of the exciting and dynamic work we do
Desired Qualifications
  • None

IPG Dxtra Health provides tailored marketing solutions for the healthcare sector, working with healthcare providers, pharmaceutical companies, and medical technology firms. It delivers customized campaigns and strategic marketing consultation to help clients communicate effectively with target audiences. The company operates by offering end-to-end services for campaign strategy and execution, grounded in cultural insights and data-driven approaches, while prioritizing data privacy and regulatory compliance (GDPR and CCPA). Compared with competitors, it differentiates itself with healthcare-specific expertise, a culturally informed approach, and a strong emphasis on privacy and regulatory adherence to protect client and consumer information. The goal is to help healthcare clients achieve engagement, awareness, and growth through compliant, targeted marketing campaigns.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York, New York

Founded

2006

Simplify Jobs

Simplify's Take

What believers are saying

  • Global collective of 28 brands serves healthcare with 7,000 employees.
  • Diverse expertise combines PR, analytics, and digital strategies across sectors.
  • Strong GDPR and CCPA compliance protects client data in healthcare.

What critics are saying

  • 5% YoY headcount decline erodes healthcare client servicing capacity.
  • FDA Jan 2026 guidelines prohibit unvalidated cultural insights claims.
  • OpenAI MedCommsGPT Feb 2026 automates 70% of content creation.

What makes IPG DXTRA unique

  • IPG DXTRA Health leverages cultural insights for healthcare marketing campaigns.
  • Current Global ensures accessibility standards in health communications.
  • Thought leadership videos address complex healthcare marketing challenges.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Tuition Reimbursement

Juice Money

Flexible Work Hours

Short-Term Disability

Paid Employee Family Leave

Family Building Benefit

INACTIVE