Full-Time

Senior Director

Retail Brand Experience, Gap

Posted on 3/31/2025

GAP

GAP

10,001+ employees

No salary listed

Senior, Expert

New York, NY, USA

Category
Brand Design
UI/UX & Design
Required Skills
Marketing
Requirements
  • Possess a clear passion for Retail and the art and science of visual merchandising & styling.
  • Passion for team, people development and coaching & mentoring a diverse team of young talent.
  • Visual background with previous experience in a vertical retail environment.
  • Bachelor’s Degree in Business, Marketing, Visual Merchandising, Design or related field or extensive experience in Visual Merchandising in lieu of a degree.
  • 10+ years of experience in retail marketing, visual merchandising, product merchandising or directly related experience.
  • Demonstrated experience creating engaging and inspiring in-store displays.
  • Ability to create unique presentation solutions for various retail environments that inspire the consumer, drive sales and align with the brand voice.
  • Ability to travel
Responsibilities
  • The Brand Retail Experience Team works directly with business, operations and design functions to develop, drive and scale new concepts / retail expansion for the brand across the marketplace.
  • You will extend the Brand vision by providing strategic leadership to develop best in class plans across the integrated marketplace, building retail brand experiences for Mens, Womens, Kids & Baby, focusing on consumer engagement and growth in priority products.
  • For Direct, this includes adapting and extending design direction, programming the monthly flow of storytelling, work with the card member teams, and managing store 365 elements.
  • You will lead the retail experience development and launch plans for new store openings and re-fits, inclusive of traffic driving initiatives.
  • You will lead the retail marketing process, make presentations to drive inspiration and collaboration, run a meeting offense to stimulate collaboration and communicate direction with confidence.
  • This role is a key member of the Marketing Leadership Team, reporting directly to the Brand CMO.

Company Size

10,001+

Company Stage

IPO

Headquarters

San Francisco, California

Founded

1969

Simplify Jobs

Simplify's Take

What believers are saying

  • 61% jump in online sales offsets in-store sales decline.
  • Partnership with Afterpay could boost holiday sales through flexible payment options.
  • Banana Republic's $20M clothing donation enhances brand image and customer loyalty.

What critics are saying

  • Legal battle with Simon Property Group over unpaid rent could harm Gap's reputation.
  • Shift away from mall locations may reduce foot traffic and brand visibility.
  • Collaboration with PopSugar may face backlash if not executed sensitively.

What makes GAP unique

  • Gap's digital-first strategy mirrors successful models like Nike's.
  • Partnership with Afterpay offers flexible payment options, appealing to younger consumers.
  • Launch of gender-inclusive clothing line taps into demand for inclusive fashion.

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Benefits

Professional Development Budget

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