Director of Product Marketing

Posted on 11/30/2023

1,001-5,000 employees

Global provider of energy storage products, services, and AI-enabled cloud

Company Overview

Fluence, a global leader in energy storage products, services, and cloud-based software, is a compelling place to work due to its commitment to driving the clean energy transition across 40 markets worldwide. The company's robust sustainability framework, advanced AI-enabled SaaS products, and modular, scalable energy storage solutions demonstrate its technical prowess and industry leadership. Fluence's focus on creating resilient and sustainable electric grids, coupled with its ability to deliver turnkey solutions and optimize storage and renewable assets, positions it as a competitive player in the renewable energy sector.

AI & Machine Learning

Data & Analytics

Energy

Company Stage

Private

Total Funding

$250M

Founded

2018

Headquarters

Arlington, Virginia

Growth & Insights

Headcount

6 month growth

↑ 8%

1 year growth

↑ 15%

2 year growth

↑ 97%

Locations

Arlington, VA, USA

Experience Level

Entry

Junior

Mid

Senior

Expert

Desired Skills

Marketing

Sales

PowerPoint/Keynote/Slides

Communications

CategoriesNew

Product

Growth & Marketing

Requirements

Experience managing a team and driving the impact of product marketing
7+ years of experience in product marketing in the energy storage, clean energy, industrial power equipment, or renewables industries
Bachelor's degree with emphasis in business, marketing, engineering, or related field
MBA is preferred but not required
Strong writing and presentation skills with the ability to distill complex topics into clear, persuasive messaging
Ability to craft compelling stories and create content for different channels and mediums
Highly proficient in Microsoft PowerPoint with experience creating concise and polished externally facing presentations

Responsibilities

Lead the product marketing team and support product positioning, content development, and new product launch activities
Collaborate with product management, marketing communications, sales, and other teams to ensure successful product launches
Manage and mentor a team of 3 product marketers
Set goals and prioritize initiatives and team deliverables
Drive demand for and differentiation of Fluence solutions through collaboration with regional growth, marketing, and sales teams
Report on progress against goals and target deliverables
Create and execute product launch initiatives and ongoing marketing needs
Develop product messaging that resonates with target customers and buyers
Communicate the vision and value of new products to the sales team
Lead product-related external communications and marketing efforts
Support communications for the product roadmap and strategy
Manage the product and platform brand architecture and train the organization on changes

Desired Qualifications

Experience in the energy storage, clean energy, industrial power equipment, or renewables industries
MBA degree
Experience creating web content and marketing campaigns
Experience in internal and external product communications
Experience in managing product and platform brand architecture

About Fluence: Fluence Energy, Inc. (Nasdaq: FLNC) is a global market leader in energy storage products and services, and optimization software for renewables and storage. With a presence in over 47 markets globally, Fluence provides an ecosystem of offerings to drive the clean energy transition, including modular, scalable energy storage products, comprehensive service offerings, and the Fluence IQ Platform, which delivers AI-enabled SaaS products for managing and optimizing renewables and storage from any provider. Fluence is transforming the way we power our world by helping customers create more resilient and sustainable electric grids.

For more information, visit our website, or follow us on LinkedIn or Twitter. To stay up to date on the latest industry insights, sign up for Fluence’s Full Potential Blog.

OUR CULTURE AND VALUES

We are guided by our passion to transform the way we power our world. Achieving our goals requires creativity, diversity of ideas and backgrounds, and building trust to effect change and move with speed.

We are Leading

Fluence currently has thousands of MW of energy storage projects operated or awarded worldwide in addition to the thousands of MW of projects managed by our trading platform—and we are growing every day.

We are Responsible

Fluence is defined by its unwavering commitment to safety, quality, and integrity.

We are Agile

We achieve our goals and meet our customer’s needs by cultivating curiosity, adaptability, and self-reflection in our teams.

We are Fun

We value the diversity in thought and experience of our coworkers and customers. Through honest, forthcoming, and respectful communications we work to ensure that Fluence is an inclusive and welcoming environment for all.

Location: Hybrid in Arlington, VA

The Director of Product Marketing will lead the product marketing team and support product positioning, content development, and new product launch activities for Fluence’s energy storage, services, and software products.

Sitting at the intersection of Fluence’s marketing and product organizations, you will play a key role in driving demand for our energy storage and cloud-based software products with content and messaging that resonates with target customer segments and user personas. The Director of Product Marketing position is highly cross-functional and will work collaboratively with product management, marketing communications, sales, commercial, sales engineering, technology, and other parts of the organization to ensure products are launched and brought to market successfully.

The Director of Product Marketing will lead the product marketing team:

•Manage and mentor a team of 3 product marketers covering a broad range of offerings and enable their success.

•Set goals and prioritize initiatives and team deliverables in collaboration with the product management team, marketing team, and other stakeholders.

•Work with regional growth, marketing, and sales teams to drive demand for and differentiation of the Fluence solutions.

•Report on progress against goals and target deliverables.

•Drive the team to create and execute product launch initiatives and ongoing marketing needs to support the sales of our offerings.

•Work closely with product management, technology, and marketing to develop product messaging that resonates with target customers and buyers.

•Communicate the vision and value of new products to the sales team and develop sales tools and trainings that facilitate the selling process.

•Lead product-related external communications and marketing efforts through collaboration with the corporate marketing team in the creation of web content and marketing campaigns.

•Support communications for the product roadmap and product strategy for internal and external audiences.

•Manage the product and platform brand architecture and train the rest of the organization on changes to the architecture and nomenclature as needed.

What with the ideal candidate bring to Fluence?

Experience managing a team and driving the impact of product marketing.
7+ years of experience in product marketing in the following industries: energy storage, clean energy, industrial power equipment, or renewables.
A bachelor’s degree with emphasis in business, marketing, engineering, or related field. MBA is preferred but not required.
Strong writing and presentation skills with an ability to distill complex topics and information into clear, persuasive messaging.
Ability to craft compelling stories and create content for different channels and mediums.
Highly proficient in Microsoft PowerPoint with experience creating concise and polished externally facing presentations.

At Fluence we are dedicated to building a diverse, inclusive, and authentic workplace; if you are excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply!

Unlimited PTO

Medical, Dental, Vision, Life and Pet Insurance

Generous 401K Match

Annual Bonus Incentive

#energy #sustainability #inclusionmatters

Follow Fluence on LinkedIn: Fluence LinkedIn

Fluence Career Page: Fluence Careers

Fluence IS AN EQUAL OPPORTUNITY EMPLOYER and fully subscribes to the principles of Equal Employment Opportunity to ensure that all applicants and employees are considered for hire, promotion, and job status without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, marital or familial status.