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Full-Time

Senior Marketing Analyst

Posted on 7/15/2024

GlossGenius

GlossGenius

51-200 employees

Business management solutions for beauty professionals

Robotics & Automation
Consulting
Enterprise Software
Fintech
Financial Services

Compensation Overview

$144k - $170kAnnually

+ Equity

Senior

New York, NY, USA

Category
General Marketing
Growth & Marketing
Required Skills
Python
SQL
Marketing
Looker
Data Analysis
Requirements
  • 4+ years of experience in a highly analytical role, 2+ years in a marketing analytics or science role, ideally at a SaaS company
  • Strong working knowledge of stats (regression, conversation rate modeling, A/B testing, media mix modeling, etc.)
  • Proficiency in SQL and Python
  • Excitement about working in for a high-paced, fast-changing start-up and willingness to roll up your sleeves to get foundational work done
  • Proficiency with dbt, Looker or data visualization tools is preferred
Responsibilities
  • Own, iterate and improve upon our geo-lift testing program and media mix model
  • Work in our existing analytics codebase to maintain and improve our multi-touch attribution model
  • Define and analyze marketing metrics and KPIs, such as CAC, LTV and payback period
  • Serve as a thought partner to the performance marketing leadership in deciding how to strategically grow our customer base
  • Partner with Data Platform and peer Analytics teams to implement best-in-class analytical frameworks and testing structure across our data stack

GlossGenius provides business management solutions specifically designed for beauty and wellness professionals, including salon owners, spa operators, and independent beauty experts. The platform offers tools for automated appointment scheduling, payment processing, client management, and marketing, which help streamline daily operations and improve client experiences. For example, clients can easily book appointments online, reducing the administrative workload for business owners. GlossGenius operates on a subscription model, allowing users to access its services for a monthly fee, while also offering a unique feature that provides loans to eligible businesses based on their sales and payment history. With over 70,000 salon and spa businesses served, GlossGenius aims to empower its users to enhance their income and achieve their business goals.

Company Stage

Series C

Total Funding

$73.2M

Headquarters

New York City, New York

Founded

2016

Growth & Insights
Headcount

6 month growth

9%

1 year growth

21%

2 year growth

107%
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Simplify's Take

What believers are saying

  • GlossGenius has successfully raised $70.5M in funding, indicating strong investor confidence and financial stability.
  • The company has already served over 70,000 salon and spa businesses, demonstrating significant market penetration and user trust.
  • Continuous innovation, such as the capital feature and marketing solutions, positions GlossGenius as a leader in the beauty and wellness tech industry.

What critics are saying

  • The beauty and wellness market is highly competitive, requiring GlossGenius to continuously innovate to maintain its edge.
  • Reliance on a subscription-based model means that customer retention is crucial; any decline in user satisfaction could impact revenue.

What makes GlossGenius unique

  • GlossGenius offers a comprehensive 'business-in-a-box' platform specifically tailored for beauty and wellness professionals, unlike generic business management solutions.
  • Their unique capital feature, which provides loans based on sales volume and payment history, offers financial support that is rare in the beauty and wellness tech space.
  • The platform's focus on same-day payment transfers and automated appointment scheduling significantly reduces administrative burdens, setting it apart from competitors.
INACTIVE