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Social Media Manager
Confirmed live in the last 24 hours
City of Industry, CA, USA
Experience Level
Desired Skills
Data Analysis
Public Speaking
Social Media
  • BA in Marketing, Business Administration, Communications or equivalent preferred
  • At least 4 years of direct social media experience with proven track record preferably in retail / fashion and or entertainment / brand franchises
  • Demonstrated experience in digital environments with a focus on social, content and digital campaign development
  • Advanced writing and editorial skills with utmost attention to detail
  • Comprehensive, nuanced understanding of all social platforms, including emerging platforms
  • Creative sensibility and keen eye for “look and feel” through a lens of pop culture and trends; editorial storytelling experiences a big plus
  • Results-driven with ability to analyze data and deduce implications for social and engagement strategies
  • Is accountable for results, approaches obstacles proactively and looks for ways to resolve problems and issues
  • Strong leadership skills, managing multiple direct reports
  • Well-honed public speaking skills with the ability to lead meetings and presentations
  • Highly motivated problem-solver and self-starter; capable of working independently, yet collaboratively, within a fast-paced environment
  • Knowledge of pop culture, entertainment and fashion is strongly encouraged
  • Open to working nights & weekends and the ability to travel to events when needed (e.g. conventions, festivals etc.)
  • Oversee strategy and development of all social platforms (TikTok, Instagram, Facebook etc.), including publishing, editorial calendars, agency relationships and work with the Social Media Influencer Partnerships team
  • Lead all social content strategy development to support “always on” and go-to-market campaigns
  • Lead social & community content planning and development of assets across social platforms with a focus on storytelling and sensational content & video; collaborate closely with Creative and Brand Marketing to ensure alignment with brand /campaign look and feel
  • Manage briefings and relationships with internal stakeholders across a multitude of departments as well as external partners such as licensors, record labels, movie studios and vendors for all social programs
  • Partner with cross-functional teams to standardize KPIs (e.g., EMV, social following, engagement, conversion etc.), and re-evaluate or audit for new metrics when needed; provide learnings to share insights
  • Track and monitor KPIs in “real time” to adjust or pivot strategies, tactics and content development as needed; synthesize analytics to inspire new ideas
  • Monitor any and all available competitive data to analyze competitors' effectiveness, in order to stay ahead of the industry
  • Serve as brand's key social strategist and subject matter expert; stay relentlessly up-to-date on emerging and future trends, both within and outside of the industry, to identify or grow business opportunities
  • Understand and advocate early adoption of relevant new platforms and technologies, consistently bringing them to the cross-functional team for brainstorming or execution to further business objectives
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5,001-10,000 employees