Senior Integrated Marketing Manager
Posted on 9/29/2023
INACTIVE
Financial services
Company Overview
Earnin's mission is to build a financial system that works for people. The financial system doesn’t work for people. But Earnin does. Earnin is an app that lets people get paid as soon as they leave work, with no fees, interest, or hidden costs. App users can receive their money in their bank account instantly at little or no cost — as they operate on a pay what you choose model. All they need is a bank account and a job that provides direct deposit or uses electronic timesheets.
Fintech
Company Stage
N/A
Total Funding
$190.1M
Founded
2012
Headquarters
Palo Alto, California
Growth & Insights
Headcount
6 month growth
↑ 11%1 year growth
↑ 34%2 year growth
↑ 75%Locations
United States
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
CategoriesNew
Growth & Marketing
Requirements
- We are working hard to make financial momentum accessible to all. We have provided over $20 billion dollars in earned wage access since our founding, serving the needs of those living paycheck to paycheck
- Flexibility to work from anywhere in the United States
- Highly collaborative, no ego work culture focused on making an impact
- $2,000 a year for continuing education and monthly work from home / wellness reimbursements
- Seasoned & experienced executive leadership team from world class companies
- Deep expertise in unpacking customer insights and developing strategy and then weaving it into a compelling narrative via marketing and creative briefs
- Significant experience launching brand and social campaigns and activations across owned, earned, and paid channels
- Keen understanding of the creative development process and can provide both strategic and operational input to ensure continuous improvement in our workflow
- Experience bringing together internal and/or external media, brand/campaign, and creative teams to develop and execute on integrated campaigns
- Working knowledge of media strategy & planning
- Passion for EarnIn's mission and the customers that we serve
Responsibilities
- Build out the Integrated Marketing function, inclusive of strategy, operating model, prioritization, resourcing, roadmapping, and socializing the role of IMC across our marketing org
- Lead the planning, execution, and optimization of our brand marketing campaigns and social activations across channels and audience targets. Own end-to-end, from ideation and brief development to channel partnerships, creative development & launch, and reporting
- Develop and own the marketing calendar across all campaigns, content and channels, and partner with leads across teams to drive cohesive brand storytelling
- Work with key partners to identify exciting new business opportunities and deliver activations and campaigns against them
- Collaborate with your cross-functional partners across brand, product marketing, media, partnerships and lifecycle to bring integrated campaigns to life
- Establish repeatable processes and feedback loops to improve efficiency and velocity behind how we launch campaigns
Desired Qualifications
- 5+ years of integrated marketing experience in consumer tech with demonstrated growth in scope & responsibilities. points if coming from fintech