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Full-Time

Senior Search Marketing Manager

Posted on 2/18/2023

Ava Labs

Ava Labs

201-500 employees

Blockchain platform for decentralized finance applications

Crypto & Web3
Fintech

Compensation Overview

$110k - $137.6k

Senior

Remote + 1 more

More locations: New York, NY, USA

Required Skills
SEO
Marketing
Google Analytics
Requirements
  • 8+ years of professional marketing experience
  • 5+ years of professional search experience (or related fields)
  • Experience developing and executing search strategies for high-growth brands
  • Experience driving technical SEO strategy, conducting regular indexing, site crawling, and rendering to identify areas of opportunity
  • Experience with Google Search Console, Google Analytics, & SEM Rush
  • Preferred: Experience running search campaigns for Web3 brands
Responsibilities
  • Drive organic search traffic by defining and owning our overall organic strategy and ensuring that SEO strategies are meeting KPIs
  • Develop comprehensive search strategies-balancing both organic and paid
  • Optimize new website content for ranking to drive traffic, signups, and engagement
  • Work closely with cross-functional teams within Ava Labs to ensure that all Ava Labs properties are performing at top capacity on search engines
  • Liase with external agencies to ensure that search goals are met
  • Stay up to date on the latest algorithm updates and SEO trends, especially within Web3
  • Produce regular reporting to both marketing and executive teams on the impact of Ava Labs' search strategy
  • Push the boundaries of search by implementing the most innovative strategies that drive results

Ava Labs focuses on decentralized finance (DeFi) by providing the Avalanche platform, which allows developers to create and deploy smart contracts. Avalanche is recognized for its speed and security, being the fastest smart contracts platform and having the most validators to confirm transactions. This makes it an attractive option for developers building decentralized applications (dApps). Ava Labs aims to integrate traditional financial systems with blockchain technology while generating revenue through transaction fees, staking, and enterprise solutions.

Company Stage

N/A

Total Funding

$682M

Headquarters

San Francisco, California

Founded

2018

Growth & Insights
Headcount

6 month growth

8%

1 year growth

8%

2 year growth

36%
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Simplify's Take

What believers are saying

  • Strategic partnerships with major players like Konami and Gamestarter position Ava Labs at the forefront of blockchain gaming innovation.
  • The launch of the Vryx scaling solution aims to achieve 100,000 transactions per second, significantly enhancing the platform's capabilities.
  • Collaborations with diverse industries, such as K-Pop and sports ticketing, demonstrate Ava Labs' versatility and potential for widespread adoption.

What critics are saying

  • The highly competitive DeFi market requires continuous innovation to maintain a leading position.
  • Dependence on the success of partnerships and integrations, such as with Konami and SmartOSC, could pose risks if these collaborations do not yield expected results.

What makes Ava Labs unique

  • Avalanche is recognized as the fastest smart contracts platform, providing unparalleled transaction finality speed.
  • Ava Labs boasts the highest number of validators, ensuring superior network security and reliability.
  • Their open-source approach and focus on integrating traditional financial systems with blockchain technology appeal to a broad range of clients, including Wall Street businesses.

Benefits

Competitive Compensation

401(k) (non-matching)

Commuter Benefits

Comprehensive Insurance

Short-term/long-term Disability

Life Insurance

Additional Perks

Happy Hour Fridays

Team Activities

Remote-friendly Networking

Unlimited PTO

Remote Friendly

Volunteer Time-Off

INACTIVE